By Allison Watkinson
TLL Reporter
Moonbug Entertainment and Spin Master have entered a strategic global licensing partnership for children’s content, products and experiences.
The agreement intends to expand the intellectual properties of both companies across a mix of branded products, media content, and licensing initiatives.
“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Moonbug VP, Ryan Gorman. “Together, we will help kids interact with their favorite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.”
Spin Master will lend its global expertise in product development and distribution as the new master toy licensee for Moonbug’s Blippi and Little Angel preschool properties.
Spin Master-manufactured toys and games for Moonbug’s Blippi and Little Angel brands are expected to hit shelves beginning in 2025.
“We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties which have enthralled children on a global scale,” said Spin Master EVP, Doug Wadleigh. “We’ll leverage our deep experience in preschool play and incredible legacy of delivering onscreen moments and characters to playrooms in real life for the highly engaged fanbases of these two properties.”
Per the terms of the licensing partnership, Moonbug Entertainment will utilize its media distribution and content production services for several of Spin Master’s children’s brands.
Moonbug will be responsible for creating new short-form, animated content for IPs owned by Spin Master Entertainment.
Spin Master also intends to secure paid media slots for select brands, such as its newest preschool series Vida the Vet, on several of Moonbug’s video channels across platforms such as YouTube and CTV.
Content from the partnership is expected to launch throughout 2024 and publish weekly to YouTube.
“As children’s content consumption habits continue to evolve, we are staying on the leading edge by partnering with Moonbug to meet kids where they are,” said Spin Master EVP, Jeremy Tucker. “Together we will further deepen engagement with our globally recognized brands, with an emphasis on the power of storytelling, to inspire imaginations and new play experiences for kids everywhere.”
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A part of Candle Media, Moonbug is a global entertainment company that specializes in creating multi-platform content for children’s franchises.
Moonbug’s children’s series are currently available on more than 150 video platforms globally.
The company also produces preschool music, audio experiences, licensed consumer products and live events.
“The way families enjoy entertainment today is ever evolving,” said Moonbug Entertainment head, Dan’l Hewitt. “Brands and shows are used as a tool to bond, learn, entertain, play and so much more. With this new collaboration, we are redefining what a licensing relationship can look like to the benefits of both parties and their respective audiences,” added Hewitt. “Together, we deliver families’ favorite shows and amplify their experience whilst leveraging our mutual strengths and expertise.”
Spin Master is a global company that creates toys, entertainment and digital games based on licensed and wholly-owned children’s brands.
Spin Master’s entertainment division creates and produces multi-platform content through both its in-house studio and partnerships with outside creators.
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