By Allison Watkinson
TLL Reporter
The RCA consumer technology brand has entered a licensing partnership with Top Tech for an audio and mobile accessories collection.
RCA is an American tech brand that was initially founded in 1919 as a joint venture by General Electric, AT&T, Westinghouse and United Fruit Company. A global trademark of Established Inc., the RCA brand provides a wide range of products and services across consumer electronics, home entertainment, tech accessories and lifestyle.
The partnership between Top Tech and RCA was facilitated by the Starwood Brands Licensing agency.
“We are delighted to announce our partnership with Top Tech, marking a new era in RCA’s rich history of audio innovation,” said Established Inc. president Tony Bozzini. “This collaboration merges RCA’s century-long legacy with Top Tech’s cutting-edge technology, introducing a premium line of accessories for the modern consumer.”
Top Tech is a company that specializes in manufacturing and developing audio technology products using proprietary designs and exclusive tooling.
Under the terms of the licensing agreement, Top Tech is developing and distributing high-quality audio products and mobile accessories under the RCA brand name.
The licensing agreement between RCA and Top Tech is intended to leverage the RCA’s long-standing reputation in radio and audio technology to support the product collection.
“We are excited to partner with RCA,” said Top Tech president, Joseph Alhalabi. “Our dedication to innovation aligns seamlessly with RCA’s commitment to quality. Together, we aim to develop products that cater to the evolving needs of our consumers.”
The licensed RCA products initially debuted at CES 2024 in early January of this year, and the collection will also be featured at the upcoming ASD Market Week event in Las Vegas from March 10 to 13, 2024.
The full suite of products is expected to hit the retail market by Q3 2024.
The Licensing Letter Releases First Global Guide to Licensing Agencies