By Allison Watkinson
TLL Reporter
Surge Brands has been appointed by Taste of Nature as the global licensing agent for Cookie Dough Bites candy.
As Cookie Dough Bites’ representative, Surge Brands will oversee the development of a global licensing program that will focus on introducing products across multiple retail categories.
These categories will include protein powders, novelty treats, collectibles, beverages, beauty products, frozen desserts, refrigerated foods and more.
“Cookie Dough Bites is an iconic brand with a loyal following and tremendous growth potential,” said Surge Brands VP, Ari Freedman. “We are excited to leverage its widespread appeal and expand it into new categories and retail channels through strategic licensing partnerships. From ice cream and snack foods to merchandise and collectibles, the opportunities for Cookie Dough Bites are endless.”
Originally launched in 1997, Cookie Dough Bites is an edible cookie dough brand that has become a snacking staple in movie theaters across the United States.
Since its initial debut, the brand has expanded into supermarkets, specialty chains and mass retailers around the world.
“We are eager to see Cookie Dough Bites extend beyond the candy aisle and into exciting new products that will delight our fans,” said Taste of Nature co-founder, Scott Samet. “With Surge Brands at the helm, we are confident that the licensing program will bring fresh and innovative ways for consumers to enjoy their favorite cookie dough treats.”
Surge Brands is an international licensing agency that specializes in leveraging brands and IP across the corporate, food and confectionery industries.
An affiliate of Surge Licensing, the agency helps its clients develop multi-platformed entertainment franchises and consumer product programs through strategic licensing programs.