By Allison Watkinson TLL Reporter The Merchantwise Group is expanding its partnership with Activision Blizzard to support their licensing program in several additional regions across the globe. Activision Blizzard is a video game holding company that owns the rights for global franchises such as Call of Duty, Overwatch, Diablo, Crash Bandicoot, StarCraft and more. Merchantwise … [Read more...] about Merchantwise Named Activision Blizzard’s International Licensing Representative
Activision Blizzard
Video Gaming: Microsoft’s Wins Battle to Acquire Activision
By Gary Symons TLL Editor in Chief Microsoft has completed its $69 billion deal to acquire video gaming giant Activision Blizzard, after reaching an agreement with regulators in the UK. The months long battle to complete the controversial deal was finally won after Microsoft made concessions that the Competition and Markets Authority said were "game changing." The CMA, … [Read more...] about Video Gaming: Microsoft’s Wins Battle to Acquire Activision
Court Denies Injunction on Microsoft Acquisition of Activision
By Gary Symons TLL Editor in Chief A court in California has denied the Federal Trade Commission's request for an injunction on Microsoft's acquisition of Activision. The software giant announced on Jan. 18 this year that the parties had agreed to the terms of a deal. It would see Microsoft acquiring Activision Blizzard for $95 per share, in an all-cash transaction valued at … [Read more...] about Court Denies Injunction on Microsoft Acquisition of Activision
Who’s News: August 2020
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. Direct contact information is made available through TLL's Licensing Sourcebook Online (subscription required). Update: Aug. 18, 2020 Foot Locker … [Read more...] about Who’s News: August 2020
Who’s News—February 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 2/18/2019 Activision Blizzard names Steve Young President Consumer Products as Tim Kilpin retires from the post. Cloudco Entertainment (form. … [Read more...] about Who’s News—February 2019
Who’s News—November 2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 10/19/2018 Rovio appoints Alexandre Pelletier-Normand as EVP of its Entertainment's Games Business Unit and a member of leadership team, beginning … [Read more...] about Who’s News—November 2018
Esports Watch: New Leagues & Expansions
Goldman Sachs reports that the esports market will see revenues hit $2.17 billion by 2023, with a compound annual growth rate of 18.6%, according to a Reuters report. The revenue total includes media rights, ticket sales, merchandise, sponsorship, publisher fees, and direct advertisement. Talent agency UTA makes two acquisitions in the esports area: Press X, an esports talent … [Read more...] about Esports Watch: New Leagues & Expansions
Who’s News—3/26/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Genius Brands appoints Cindy Elfenbein to the newly formed position of VP Global Consumer Products & Retail Development, reporting to SVP Global … [Read more...] about Who’s News—3/26/2018
Who’s News—3/5/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Blizzard Entertainment appoints Daniel Siegel to the newly created position of Head Esports Licensing. Siegel will help drive extended investment in the … [Read more...] about Who’s News—3/5/2018
Emerging Content
As we enter into the new year, here are the latest new brands with licensing potential as well as ways to exploit them. Hasbro is planning a new animated TV series for 2019 based on its Micronauts line of collectables. The mini superhero brand will see a live-action movie in 2020 following the TV series, which is aimed at 6–11 year-olds. Hulu teams up with executive producer … [Read more...] about Emerging Content