By Allison Watkinson TLL Reporter The Traces wine brand has created a new wine collection in collaboration with WW International for distribution in Ireland and the UK. Part of the DrinkWell group, Traces is an eco-friendly and low-calorie wine brand that specializes in creating high-quality products that use natural ingredients and sustainable grape cultivation methods. The … [Read more...] about Forget Diet Soda: WeightWatchers Offers ‘Diet Wine’
alcohol licensing
Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
By Allison Watkinson TLL Reporter King Features and Bodebrown Brewery have launched a licensed craft beer based on Popeye the Sailor Man called Popeye Progressive Lager. Based in the Brazilian state of Paraná, Bodebrown is an award-winning craft brewery that has gained fame through its ongoing licensing partnership with the Iron Maiden rock band. “Bodebrown is one of the most … [Read more...] about Bodebrown Brewery Launches Craft Beer Inspired by Popeye the Sailor Man
Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
By Allison Watkinson TLL Reporter Two Roads Brewing Co. and Guy Fieri are launching a licensed alcoholic beverage line called Flavortown Spiked. Guy Fieri is a celebrity chef, reality TV host and restaurant owner who is known as the mayor of the fictional community of Flavortown. He has been featured on several popular Food Network programs including Diners, Drive-Ins & … [Read more...] about Guy Fieri Launches Flavortown Spiked Beverages With Two Roads Brewing
Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
By Allison WatkinsonTLL ReporterKellogg's Eggo brand has partnered with Sugarlands Distilling Co. for a second time to launch Eggo Brunch in a Jar Sippin’ Cream. Eggo is a frozen waffle food brand that has been owned by The Kellogg Company since 1968.The licensing partnership with Sugarland was brokered by Kellogg’s exclusive global food and beverage licensing agency, … [Read more...] about Kellogg’s Partners With Sugarland Distilling Co. For Brunch-Inspired Eggo Liqueur
Travel + Leisure Getting Into the Wine Business
By Gary Symons TLL Editor in Chief Few things go together better than travel and a good bottle of wine, which has inspired the latest Travel + Leisure licensing deal. Travel + Leisure Group says it's getting into the wine business through a licensing partnership with Vintage Wine Estates, Inc. The travel magazine announced this week the launch of travelandleisurewine.com, … [Read more...] about Travel + Leisure Getting Into the Wine Business