By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
American Eagle
Retailer Alert: Holiday Sales, TRU & New Innovations
The economists have weighed in, and it looks like holiday sales will be strong this year. Deloitte projects that holiday sales between November and January will rise 4% to 4.5% from a year earlier to as much as $1.05 trillion. Online sales will rise at a much faster pace, gaining 18% to 21% to as much as $114 billion, or 11% of the total holiday retail sales. AlixPartners … [Read more...] about Retailer Alert: Holiday Sales, TRU & New Innovations
American Eagle Eyes Global Licensing
By Glenn Demby American Eagle Outfitters holds only 1.16% of the U.S. apparel market, according to Forbes, and its share is growing none too fast. Faced with a saturated and mature market at home, Eagle is looking to grow by signing licensing agreements abroad. Eagle, which currently has 111 licensed stores in 17 countries and earns 12% of its total revenues abroad (as compared … [Read more...] about American Eagle Eyes Global Licensing