By Allison Watkinson TLL Reporter AEO has partnered with Tru Kolors by Travis Kelce to release a collaborative apparel collection for its American Eagle brand. “American Eagle and Travis Kelce were destined to collaborate," said AEO president, Jennifer Foyle. “An iconic brand teaming up with one of the greatest athletes of our generation—that’s what I call a … [Read more...] about AEO and Tru Kolors by Travis Kelce Debut Licensed Fashion
apparel licensing
SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel
Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Johnnie-O Apparel Becomes Official NFL Licensee
By Allison Watkinson TLL Reporter The Johnnie-O apparel brand has been named an official licensing partner of the National Football League (NFL). For the licensing partnership, the brand is releasing a fashion collection that features logos from all 32 NFL teams. "To be part of something as iconic and unifying as the NFL is a milestone for our brand and a true … [Read more...] about Johnnie-O Apparel Becomes Official NFL Licensee
Hurley and Travis Barker Drum Up New Fashion Partnership
By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership
Brand Liaison Named Bench’s Representative Across LatAm and the US
By Allison Watkinson TLL Reporter The Bench streetwear brand has selected Brand Liaison to lead its licensing expansion across Latin America and the US. As Bench's official representative, The Brand Liaison will seek new licensing partners for the brand that will bring additional products, collaborations and experiences to these key markets. The agency will focus on seeking … [Read more...] about Brand Liaison Named Bench’s Representative Across LatAm and the US
Dovetail Workwear and John Deere Celebrate Women in Agriculture
By Allison Watkinson TLL Reporter Dovetail Workwear and John Deere have teamed up for a licensed workwear collection for women in the agriculture industry. The collection includes a range of functional apparel and gear that is specifically designed to address the needs of female agricultural workers. "We are thrilled to partner with John Deere to honor and support the … [Read more...] about Dovetail Workwear and John Deere Celebrate Women in Agriculture
Reebok Launches Playful Sesame Street Fashion
By Allison Watkinson TLL Reporter Reebok has launched a collaborative partnership with Sesame Workshop for a licensed collection of Sesame Street childrens’ sneakers. Offered in a range of sizes that cater to infants and children, the licensed Reebok footwear designs were created to offer comfort, arch support and style to young Sesame Street fans. "Reebok and Sesame … [Read more...] about Reebok Launches Playful Sesame Street Fashion
Champion Lands a Bullseye with Target Partnership
By Allison Watkinson TLL Reporter Target and Champion have signed a multi-year licensing partnership to launch an extensive product line that spans apparel, accessories, sporting goods and more. Currently owned by Authentic Brands Group, Champion is a long-standing fashion label that offers a full range of high-quality active-wear and functional performance … [Read more...] about Champion Lands a Bullseye with Target Partnership
Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel