By Allison Watkinson TLL Reporter Hidden Pigeon Company has teamed up with New Era Cap and OT Sports for a co-branded hat and apparel collection with the New York Yankees. New Era Cap has created an adjustable baseball cap that combines the Yankees’ NY logo with images of Mo Willems’ The Pigeon and Elephant & Piggie characters dressed in the Yankees signature pinstripes.The … [Read more...] about Hidden Pigeon Company Up to Bat with New York Yankees Apparel
apparel licensing
King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
By Allison Watkinson TLL Reporter Konami Cross Media NY has partnered with King Ice and YoungLA for licensed Yu-Gi-Oh! jewelry and apparel inspired by California streetwear and hip hop culture. King Ice is a streetwear-inspired jewelry brand that has launched numerous licensed collections for well-known brands and musicians. This includes collaborations with entertainment IP … [Read more...] about King Ice, Yu-Gi-Oh! and YoungLA Launch Jewelry and Apparel Agreements
Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
By Allison WatkinsonTLL ReporterPerry Ellis International has launched its first collection with Miami Dolphins quarterback Tua Tagovailoa to kick off their new multi-year licensing partnership."This partnership with Tua Tagovailoa and the Miami Dolphins marks an exciting new chapter for Perry Ellis," said Perry Ellis International CEO, Oscar Feldenkreis. "Tua embodies the … [Read more...] about Perry Ellis Launches First Licensed Collection with Quarterback Tua Tagovailoa
Steve McQueen Estate Enters New Renaissance of Licensing Deals
By Allison Watkinson TLL Reporter Renaissance Licensing has secured new consumer product partnerships and sub-agents for the Steve McQueen Estate on behalf of the late actor's son, Chad McQueen. Steve McQueen was a Hollywood actor who rose to fame in the 1960s. McQueen was known for starring in high-profile films such as The Magnificent Seven, Papillon and the Thomas Crown … [Read more...] about Steve McQueen Estate Enters New Renaissance of Licensing Deals
European Apparel Retailer Primark Undertakes Major Expansion in US
By Gary Symons TLL Editor in Chief The expansion of the European clothing retailer Primark is creating new opportunities for North American companies in the licensing industry. Primark is an international fashion retailer employing more than 70,000 team members in 16 countries in Europe and now in the US. Founded in Ireland in 1969 under the Penneys brand, Primark … [Read more...] about European Apparel Retailer Primark Undertakes Major Expansion in US
Cardio Bunny Hops Into US Market With FanGirl Consulting
TLL Staff FanGirl Consulting & Brand Management has announced it will represent fitness brand Cardio Bunny in the United States. Cardio Bunny is a European in the athleisure and fitness apparel sector. Based in Poland, Cardio Bunny has quickly emerged in the European health and fitness market, attracting a rapidly growing fan base with cutting-edge products and … [Read more...] about Cardio Bunny Hops Into US Market With FanGirl Consulting
True Religion Puts Its Faith in Orly for New Footwear Line
By Gary Symons The LA-based jeans and apparel company True Religion will release a new footwear line in partnership with Orly Corporation. The new collection, following the same design cues that have made True Religion a global success story, will launch in Fall 2024. “As we continue to broaden our lifestyle portfolio, we’re pleased to enter into a new footwear partnership,” … [Read more...] about True Religion Puts Its Faith in Orly for New Footwear Line
Dumbgood Monkeys Around With Paul Frank Apparel Collection
By Allison Watkinson TLL Reporter The Dumbgood retail company has released a licensed apparel collection that is inspired by Paul Frank's Julius the Monkey character brand. The new Julius the Monkey collection includes a wide variety of apparel and accessories such as hats, t-shirts, hoodies, sweatpants, jackets, crossbody bags and a coin purse. All of the products … [Read more...] about Dumbgood Monkeys Around With Paul Frank Apparel Collection
KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
By Allison Watkinson TLL Reporter The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.The licensed children's apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion. KIDZ BOP plans to support the licensing collaboration with several prominent … [Read more...] about KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz
By Allison Watkinson TLL Reporter Sesame Workshop has launched two collaborative licensing partnerships with Kenneth Cole and Kidz Toyz.Selected to close out Kenneth Cole's fortieth anniversary, the Sesame Workshop partnership has released a co-branded capsule collection to support the mental health and well-being of children and families.“As a father, a designer, and founder … [Read more...] about Sesame Workshop Launches New Partnerships with Kenneth Cole and Kidz Toyz