By Allison Watkinson TLL Reporter The Norco Co-operative has signed a licensing partnership with Minecraft to launch a video game-inspired flavored milk collection. Marking Minecraft's first licensed product in the Australian food & beverage market, the new range includes four distinct flavors of lactose-free and no sugar added milk. “Norco shares with Minecraft a … [Read more...] about Minecraft and Norco Launch Flavored Milk Collection
Asembl
Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
By Allison Watkinson TLL Reporter Asembl has brokered a licensing partnership between Chupa Chups and Hismile for a range of candy-flavored fluoride toothpastes. Hismile is a global toothcare brand that provides a comprehensive range of oral health products that covers everyday tooth care, teeth whitening and brightening needs. The licensed Chupa Chups toothpaste is made with … [Read more...] about Asembl Secures Tasty Toothcare Partnership Between Chupa Chups and Hismile
Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
TLL Staff The licensing agency Asembl has brought the classic Australian brands Menz Violet Crumble and Bulla together for a new ice cream product. Menz says the resulting Violet Crumble ice cream is not only “earth shatteringly delicious,” but is also a taste of Aussie nostalgia. “When we were looking for a partner to help bring this Violet Crumble product to life, … [Read more...] about Menz and Bulla Create ‘Frozen Version’ of Australia’s Classic Violet Crumble Chocolate Bar
Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
By Allison Watkinson TLL Reporter Asembl has been appointed as the licensing representative for McCormick’s Aeroplane Jelly brand across Australia and New Zealand. Asembl is a research-driven brand extension agency that specializes in developing partnerships for licensed design, FMCG and lifestyle products. The agency is part of the Merchantwise Group and is … [Read more...] about Asembl Appointed As Agency for McCormick’s Aeroplane Jelly
Asembl Brokers Sweet Deal Between Diageo and Sara Lee
By Allison Watkinson TLL Reporter The brand extension agency, Asembl has signed a multi-year partnership between Diageo’s Baileys brand and Sara Lee for a licensed dessert collection. Asembl is a strategic and research-driven brand extension agency that works with global brand owners to bring new licensed products and services to market. Asembl is part of the Merchantwise … [Read more...] about Asembl Brokers Sweet Deal Between Diageo and Sara Lee
Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
By Allison Watkinson TLL Reporter The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists. “We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia," said Asembl Managing … [Read more...] about Perfetti Van Melle’s Deal With Chupa Chups is Sweet as Candy
Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
By Allison Watkinson TLL Reporter Asembl has teamed up with Diageo’s Bundaberg Rum and ToolPRO on an exclusive, co-branded tool cabinet for Supercheap Auto. Asembl is a strategic and research driven brand extension agency with a focus on design, FMCG and lifestyle. The company works with global brand owners to bring new licensed products and service innovations to … [Read more...] about Bundaberg Partners With ToolPRO for Rum-Inspired Cabinets
Unilever Fashion Deal Says We All Scream For Ice Cream
Unilever Australia’s Streets brand has partnered with Australia’s largest global retailer, Cotton On for an iconic summer fashion range for men and women featuring a selection of Unilever's ice cream brands, Golden Gaytime, Bubble O’ Bill, Paddle Pop and Splice. The flavors are unique to Australasia and well known throughout Australia. The deal brokered by Asembl comes … [Read more...] about Unilever Fashion Deal Says We All Scream For Ice Cream