By Allison Watkinson TLL Reporter Hasbro has partnered with Secret Location to launch a licensed Lite-Brite: Worlds of Wonder show at the Illuminarium in Las Vegas. Lite-Brite is a creative toy brand from Hasbro that uses translucent multi-colored pegs, a light source, black paper and a peg board so that users can create light-based art designs. “For more than 50 years, … [Read more...] about Hasbro and Secret Location Dazzle with Lite-Brite Illuminarium Exhibit
Augmented Reality
Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
By Allison Watkinson TLL Reporter Crayola has partnered with the augmented-reality company, Cupixel, to create licensed AR art supply kits.Cupixel is an AR company that merges technology with traditional art forms to make artistic expression and education more accessible for all demographics. The licensing collaboration intends to help creators of all ages and ability levels to … [Read more...] about Crayola and Cupixel Collaborate On Augmented-Reality Art Kits
Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
By Gary Symons TLL Editor in Chief Welcome to the future, where your next frosty beverage was designed by an advanced, artificial intelligence bot. Soda giant Coca-Cola is making that future today, as it invites fans to try out their new AI-created beverage "to imagine what the future tastes and feels like. Coca-Cola Y3000 Zero Sugar is a new drink created by the Coca-Cola … [Read more...] about Coca‑Cola Imagines Year 3000 With Futuristic Soda Co-Created by AI
Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler
The UK retail chain Marks & Spencer has debuted a new technology allowing users to virtually try on clothing. The new tech was developed by partner Zyler, and has been rolled out in Marks & Spencers outlets in Oxford Circus and Harrogate, both in London. The feature was trialed with the clothing brand Jaeger. "The introduction of this technology provides a … [Read more...] about Marks & Spencer Pilots Virtual ‘Try-On’ Technology From Zyler