By Allison Watkinson TLL Reporter Authentic Brands Group and Orbico Group have signed a long-term collaborative partnership to expand the Champion lifestyle brand across EMEA. The announcement of this new long-term partnership follows Authentic's recent acquisition of the Champion athletic-wear brand. The acquisition agreement went into effect on September 30, … [Read more...] about Authentic and Orbico Partner to Expand Champion Across EMEA
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Authentic Brands Group and Saks Global Announce Joint Luxury Venture
By Allison Watkinson TLL Reporter Authentic Brands Group and Saks Global are expanding their partnership with a new joint business venture called Authentic Luxury Group (ALG). The new joint venture will leverage the combined capabilities of Authentic's licensing expertise and Saks Global's e-commerce and retail presence to further expand Authentic’s portfolio of luxury brands. … [Read more...] about Authentic Brands Group and Saks Global Announce Joint Luxury Venture
HanesBrands Signs Agreement to Sell Champion Business to ABG
By Allison Watkinson TLL Reporter Authentic Brands Group (ABG) has entered into a definitive agreement with HanesBrands to acquire the IP and operating assets for Champion athletic apparel. Initially created in 1919, the Champion brand focuses on creating and distributing high-quality athletic and lifestyle apparel. The brand currently operates in more than 90 countries across … [Read more...] about HanesBrands Signs Agreement to Sell Champion Business to ABG