By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador
Barbie
Casio and Mattel Offer Barbie G-SHOCK Timepiece
By Allison Watkinson TLL Reporter Casio America and Mattel have released a licensed G-SHOCK branded watch that features imagery and colors from Barbie. As part of Casio's G-SHOCK product line, the Barbie timepiece comes equipped with several high-tech features to enhance its durability and functionality. These features include shock resistance, double LED lights, … [Read more...] about Casio and Mattel Offer Barbie G-SHOCK Timepiece
Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
By Allison Watkinson TLL Reporter Hasbro and Mattel have launched a collaborative licensing partnership for a line of PLAY-DOH Barbie playsets. Inspired by a recent social media trend that pairs the two toy brands, the licensed collection will include an assortment of Barbie dolls with tools, molds and stencils that can be used to create new fashions from … [Read more...] about Hasbro and Mattel Announce PLAY-DOH Barbie Fashion Playsets
Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
By Gary Symons TLL Editor in Chief Mattel is hoping for more movie magic, as it has just released a full line of fashion dolls inspired by Universal Picture's upcoming live action flick Wicked. The toyco had previously announced singing dolls representing the main characters Glinda (played by Ariana Grande) and Elphaba (Cynthia Erivo). They are now being joined by a wider … [Read more...] about Mattel Hopes to Repeat Barbie Success With Dolls from ‘Wicked’
Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
By Allison Watkinson TLL Reporter Mattel is launching a Blind Barbie Fashionista doll and Black Barbie Fashionista doll with Down Syndrome in partnership with non-profit advocacy organizations. Mattel's Barbie design team worked alongside the American Foundation for the Blind (AFB) and the National Down Syndrome Society (NDSS) to ensure a respectful and accurate representation … [Read more...] about Mattel Partners with Non-Profits for Diverse Barbie Fashionista Dolls
Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
By Allison WatkinsonTLL ReporterMattel has signed a licensing partnership with Heinz for a limited-edition condiment called Heinz Classic Barbiecue Sauce.Heinz has been teasing its fans on social media about whether the Barbiecue condiment should be made a reality and after huge public demand, Mattel and Heinz decided to launch a real-world version of the branded sauce."This … [Read more...] about Mattel and Heinz Partner for Pretty Pink Barbiecue Sauce
Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
TLL Staff Barbie is celebrating the global fashion icon, supermodel, and entrepreneur Claudia Schiffer with a Barbie doll in her likeness, featuring a recreation of her iconic runway moment from the 1994 Fall/Winter Atelier Versace show. The collector's edition Barbie comes complete with a replica of the showstopping cerulean floor-length Versace gown that Schiffer wore at … [Read more...] about Mattel Creates Barbie In The Likeness of Supermodel Claudia Schiffer
Mattel Forges Strategic Ad Sales Partnership With Pocket.watch
Pocket.watch Granted Exclusive Ad Inventory Sales Rights to Mattel’s YouTube Brand Channels Including Barbie, Hot Wheels, and American Girl By Gary Symons TLL Editor in Chief Toy giant Mattel has signed a deal granting kids and family content creator Pocket.watch exclusive rights to sell advertising on its YouTube channels. The agreement covers more than 90 of … [Read more...] about Mattel Forges Strategic Ad Sales Partnership With Pocket.watch
Walmart Releases Its Influential Top Toys List For 2023
By Gary Symons TLL Editor in Chief The world's largest retail chain, Walmart, has unveiled 55 products on its highly anticipated Top Toys List for 2023. It's a great list for parents and anyone else shopping for kids (or kidults for that matter), but it's also an important list for licensing professionals looking for intel on what will be the hot toy properties for the … [Read more...] about Walmart Releases Its Influential Top Toys List For 2023
Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO
By Gary Symons TLL Editor in Chief The apparel giant Gap Inc. has hired Mattel president and COO Richard Dickson as its new CEO, starting August 22. Gap is the largest specialty apparel company in the U.S., with a portfolio that includes Old Navy, Gap, Banana Republic and Athleta. However, like many other fashion companies, Gap suffered through the COVID-19 … [Read more...] about Must Read: Why Gap Hired ex-Mattel Exec As Its New CEO