By Gary Symons TLL Editor in Chief The WNBA's soaring popularity with viewers has enabled the league to sign two new all-star deals, with New Balance and the dating app Bumble. The New Balance partnership launched just before the AT&T WNBA All-Star event in Phoenix, AZ from July 18–July 20, while the Bumble partnership was officially launched during the … [Read more...] about WNBA Scores Two Licensing Deals With Bumble and New Balance
basketball
The New Sports Leader Everybody in Licensing Should Know
By Gary Symons TLL Editor in Chief The world of sports and sports licensing is changing, and part of that change is generational. Older fans are figuratively handing over the baton to a new generation with very different ideas of what sports they want to watch, and how they want to watch it. At the very heart of that change is a company called Overtime which has … [Read more...] about The New Sports Leader Everybody in Licensing Should Know
Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration
TLL Staff Spalding has announced a new partnership with Crayola to encourage fans to unleash their creativity on basketball accessories. Spalding is the leading provider of basketball equipment in the world, and has partnered with Crayola to bring some creative fun to the sport. The companies say their goal is to inspire younger fans with exclusive new products, from colorful … [Read more...] about Spalding and Crayola Launch ‘Doodles to Dribbles’ Basketball Collaboration