By Alicia Rosa Brand Central Sr. Manager of Trend and Creative Services 2022 is coming to a close and 2023 will be a time for new trends and consumer insights across all industries. 2022 saw tons of growth in new categories and a slew of trends that captured the attention of shoppers and audiences. As we ring in the new year, here are the biggest trends from 2022 and a sneak … [Read more...] about Opinion: Brand Central’s Biggest Licensing Trends From 2022
Brand Central Insights
Hot Summer Trends: Wellness, Pickles and Pride
Hot Summer Trends Summertime is here and consumers are tapping into exciting new trends to make the most of the season. The experiential and LBE industries are heating back up after two summers of restrictions and people are continuing to focus on wellness and mental health. Inclusivity has also been a key trend for brands—highlighting the consumer desire for diverse consumer … [Read more...] about Hot Summer Trends: Wellness, Pickles and Pride
Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Abrams to head booming trend service and licensing manufacturer representation Brand Central LLC announced this week the hiring of Liza Abrams to the newly created position of Senior Vice President of Manufacturer Representation and Brand Central Insights trend service. Abrams will be based in New Jersey and will report directly to Brand Central CEO Ross Misher. Brand … [Read more...] about Who’s News: Licensing Veteran Liza Abrams Joins Brand Central
Brand Central’s Trend Service Announces New Clients
Brand Central LLC announced today that its trend intelligence service, Brand Central Insights, has grown exponentially, acquiring several new clients. The clients span multiple industries including media, manufacturing, brand ownership and retail. Over the past year, the insight service has added many new industry leading clients including: Michaels stores, Sun-Maid, Jazwares, … [Read more...] about Brand Central’s Trend Service Announces New Clients