By Gary Symons TLL Editor in Chief Top global pizza brand Domino's has selected Brand Central LLC as its first ever exclusive licensing agency for the United States market. Brand Central is not only a TLL Top 5 global licensing agency, but is also one of the Big Three when it comes to food and beverage licensing. It will now partner with Domino's to extend the … [Read more...] about Brand Central Gets a Slice of Licensing Heaven With Domino’s Deal
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Brand Central Named Licensing Representative for Calypso Flavored Lemonade
By Allison Watkinson TLL Reporter Brand Central has been selected to represent the licensing rights to the Calypso beverage brand on behalf of the King Juice Company. Created in 1985, the Calypso beverage brand offers more than a dozen flavors of shelf-stable lemonade, limeade, and zero sugar drinks.Calypso has experienced rapid expansion over the last five years and is now … [Read more...] about Brand Central Named Licensing Representative for Calypso Flavored Lemonade
J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Smucker signs Brand Central as Licensing Agency Partner for Food, Beverage, Pet Products and Merchandise in North America By Gary Symons TLL Editor in Chief The J.M. Smucker Co. has just signed Brand Central as its exclusive licensing agency for North America. Smucker is a venerable and hugely successful food and pet product brand that is best known for its Jif … [Read more...] about J.M. Smucker and Brand Central Go Together Like Peanut Butter and Jelly!
Little Bites Launches Girl Scout-Inspired Muffins
TLL Staff Little Bites Snacks just launched a new, limited edition flavor for their muffins, inspired by Girl Scout cookies. Little Bites, which is owned by Bimbo Bakeries USA, will sell the 'Little Bites Girl Scout Toast-Yay! Muffins!' from now through July. The new muffins are full of French toast flavor and are made with real ingredients like cinnamon and maple syrup, … [Read more...] about Little Bites Launches Girl Scout-Inspired Muffins
Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
By Gary Symons TLL Editor in Chief Beverage maker Fire Brands is releasing its newest innovation, a new drink featuring the flavor of Skittles. The project is a collaboration with Fire Brands' licensing partner Mars Wrigley, which owns the Skittles Brand. The top 10 licensing agency Brand Central, which represents Mars Wrigley, brokered the agreement. Mars Wrigley, … [Read more...] about Fire Brands Teams Up With Mars Wrigley for Skittles Drinks
Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
By Allison Watkinson TLL Reporter Myprotein has entered a licensing partnership with Tapatío Hot Sauce to create a selection of limited-edition sports nutrition products. The partnership between the two brands was brokered by Tapatío's exclusive licensing agency, Brand Central. Brand Central LLC is a global licensing and brand management agency that provides comprehensive … [Read more...] about Brand Central Lifts Tapatío and Myprotein into Spicy Sports Nutrition Partnership
Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
By Gary Symons TLL Editor in Chief The Rube Goldberg Institute says it's thrilled to have Crest + Oral B as sponsors for the 2024 Rube Goldberg Machine Contest. The involvement of Crest in the annual challenge truly is a special event for the Institute. This will be the 35th anniversary of the Rube Goldberg Machine Contest (RGMC), which is marking the occasion by … [Read more...] about Crest + Oral B Puts Smile on Your Face With Rube Goldberg Machine Challenge
Brand Central Stirring Up Success in Food and Beverage Licensing
By Gary Symons TLL Editor in Chief (Photo at Right: Lexi DeForest and Ross Misher smile for the camera at Licensing Expo with Alma from Alma's Way and the Tapatio Guy) Already one of the world’s 10 largest licensing agencies, Brand Central is best known as a leader in food and beverage licensing but has expanded into many new services including: manufacturing, … [Read more...] about Brand Central Stirring Up Success in Food and Beverage Licensing
Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
KRAFT Mac & Cheese leads Van Leeuwen’s lineup of seven brand new flavors for winter. By Gary Symons TLL Editor in Chief Van Leeuwen Ice Cream is bringing back the frozen, cheesy goodness of its KRAFT Mac & Cheese ice cream this month in a deal brokered by the Kraft Heinz licensing agency Brand Central, LLC. The NYC-born brand is known for its … [Read more...] about Van Leeuwen’s KRAFT Mac & Cheese Ice Cream Returns to Stores
Lightning Report Examines Hottest Trends From Licensing Expo 2023
By Gary Symons TLL Editor in Chief If you're following up on your work at this year's Licensing Expo, then the newly released Lightning Report could be a valuable tool Brand Central Insights and The Licensing Letter have just released the latest edition of the Lightning Report, focusing on the best opportunities coming out of the show. "One thing is clear from Expo … [Read more...] about Lightning Report Examines Hottest Trends From Licensing Expo 2023