TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026
brand licensing
Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
By Gary Symons TLL Editor in Chief Toikido has appointed Eolo Toys as the global master toy partner for its breakout franchise Bad Egg Co. The deal marks the latest milestone in the expansion of Toikido's irreverent, cross-platform brand, which began as a Web3 IP and is now growing into a global entertainment force. Launched in June 2024 with a sell-out NFT collection of … [Read more...] about Toikido Taps Eolo Toys as Global Master Toy Partner for Bad Egg Franchise
Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Wendy’s & Takis Turn Up the Heat Wendy’s and Takis have teamed up for a bold new menu item, the Takis Fuego Meal, which launches June 20 in the U.S. and June 30 in Canada. The centerpiece is a spicy chicken sandwich made with a classic filet, Takis Fuego hot chili pepper & lime-flavored tortilla chips, chili-lime sauce, creamy corn spread, cheddar cheese sauce, and … [Read more...] about Licensing Roundup: Wendy Gets Spicy, Bob Marley Sandals, and More
Products of Change Hosts Two New Events This Summer
By Kathryn Brand Editor and Content Manager, Products of Change Bringing the POC membership community together for two in-person events in the coming months, Products of Change will host a visit to circular factory, Teemill, and a regional members’ meeting in Amsterdam. At the core of Products of Change is its membership community, and the connections and collaborations this … [Read more...] about Products of Change Hosts Two New Events This Summer
VP Racing Marks 50 Years in the Fast Lane With Licensing Push
By Gary Symons TLL Editor in Chief VP Racing is putting the pedal to the metal for its 50th anniversary, revving up celebrations with a licensed merchandise designed to bring high-octane style to racing fans everywhere. After half a century of fueling motorsports — from drag strips to dirt tracks — VP Racing is marking the milestone with a flurry of new partnerships and … [Read more...] about VP Racing Marks 50 Years in the Fast Lane With Licensing Push
World Bank Forecasts Rough Road Ahead for Global Economy
Manufacturing, Retail, and Licensing Face Continued Pressure Amid Sluggish Recovery By Gary Symons TLL Editor in Chief The World Bank says the global economic recovery remains weak, as a trade war roils markets already damaged by the pandemic and a period of high inflation. The new forecast from the World Bank says there are signs of stabilization after three years of … [Read more...] about World Bank Forecasts Rough Road Ahead for Global Economy
Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
By Gary Symons TLL Editor in Chief For me, the most fascinating part of the licensing industry is that it’s entirely based on the creative genius of artists, musicians, filmmakers, top chefs, and inventors, just to name a few. But it’s not that often we find the creators handling their own licensing, so for this edition of TLL’s annual publication on Art Licensing, we … [Read more...] about Bob and Greg Giordano Talk About The Beautiful Business of Art Licensing
‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
By Gary Symons TLL Editor in Chief The popular anime franchise One Piece will once again illuminate the Las Vegas skyline this month as part of a special activation timed with Licensing Expo 2025. Toei Animation just announced that a custom animation celebrating One Piece will be displayed on the Exosphere—the massive LED-covered exterior of the Sphere in Las Vegas—from May … [Read more...] about ‘One Piece’ Returns to Light Up Las Vegas During Licensing Expo 2025
CPL: The Leader and Pioneer in Latin American Licensing
By Gary Symons TLL Editor in Chief Forty-five years ago, when Luis Salazar founded Compañía Panamericana de Licencias (CPL), the licensing industry in Latin America barely existed. In fact, Salazar says for the big brands from North America, Europe and Japan, licensing in Latin America was an afterthought, and barely registered at the corporate head office. “It has … [Read more...] about CPL: The Leader and Pioneer in Latin American Licensing
Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo
By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo