TLL Staff Beanstalk has expanded its ongoing partnership with food giant Kellanova, to manage and grow the firm’s non-food lifestyle licensing program across Europe. The move marks a new phase in the ongoing collaboration between the two companies and builds on Beanstalk’s long-standing representation of Kellanova across multiple global markets, including the United States, … [Read more...] about Kellanova Expands Ongoing Partnership With Beanstalk
brand licensing
Hasbro Expands Women Innovators of Play Program for 2025
TLL Staff Hasbro has announced the return of its Women Innovators of Play program, with the 2025 event launching on October 9. The initiative, now in its third year, is designed to inspire women and girls to pursue careers in toys, games and creative industries. The free, 90-minute virtual event will feature leaders from Hasbro, Scopely, Amazon, Target, IDEO and other … [Read more...] about Hasbro Expands Women Innovators of Play Program for 2025
Authentic Brands Group Names New U.S. Operating Partners for Forever 21
TLL Staff Authentic Brands Group has named new U.S. operating partners for its Forever 21 brand, marking what the company calls a pivotal step in the fashion retailer’s shift toward a digital-first, consumer-led strategy. The new partner network includes Unique Brands, Mark Edwards Apparel and Kidz Concepts. Each will oversee specific categories of Forever 21’s business in … [Read more...] about Authentic Brands Group Names New U.S. Operating Partners for Forever 21
See Who Won at This Year’s Licensing Awards
Article Submitted The winners of this year’s Licensing Awards were crowned on Tuesday, September 16, in a glittering ceremony, with over 1,200 industry executives filling The Great Room at the Grosvenor House Hotel for an evening of celebration. The event opened with Jakki Brown, managing director at Max Publishing (which owns and organises The Licensing Awards), … [Read more...] about See Who Won at This Year’s Licensing Awards
Products of Change Putting Sustainability in the Spotlight at BLE
By Gary Symons TLL Editor in Chief Products of Change (POC) is set to take center stage at Brand Licensing Europe (BLE) this October, spotlighting sustainability and innovation in the licensing industry through a series of talks, showcases and collaborations. The organization will host its “POC Power Hour” in the Networking Hub on Tuesday, October 7, bringing together … [Read more...] about Products of Change Putting Sustainability in the Spotlight at BLE
Cookbook Media to Guide ChuChu TV Expansion in North America
By Gary Symons TLL Editor in Chief ChuChu TV has appointed Cookbook Media as the brand's content and consumer products representative across North America. While not yet that well known in North America, ChuChu TV is among the world's most viewed YouTube channels for preschoolers, an entertainment sector that has seen incredible growth over the past decade. Founded … [Read more...] about Cookbook Media to Guide ChuChu TV Expansion in North America
Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
TLL Staff Pelham Leather Goods Ltd. has announced a new brand collaboration with London Zoo, unveiling a Spring/Summer 2026 collection that blends fashion with conservation. The partnership marks the first time Pelham, known for its luxury luggage and accessories, has teamed with the Zoological Society of London (ZSL), the global conservation charity that operates London … [Read more...] about Pelham Leather Goods Partners With London Zoo on ‘Wild’ Collection
Global Merchandising to Rep Legendary Alt Rock Club CBGB
By Gary Symons TLL Editor in Chief The legendary CBGB nightclub in New York, known as the birthplace of punk and New Wave, has appointed Global Merchandising Services as its worldwide licensing agency. CBGB was founded in 1973 by Hilly Kristal in Manhattan’s Bowery district, and gave rise to bands such as the Ramones, Blondie, Talking Heads, and Patti Smith Group, and later … [Read more...] about Global Merchandising to Rep Legendary Alt Rock Club CBGB
Protecting Brands in the Age of AI: A Conversation with JPatton
JPatton’s layered security labels combine currency-grade printing, holography, and forensic codes to protect against counterfeiting. Image courtesy of JPatton. How JPatton Has Adapted to Protect Brands From New Threats to IP In an era when counterfeiters move at the speed of AI, brands are under constant attack. Fake merchandise, unauthorized product diversion, and digital … [Read more...] about Protecting Brands in the Age of AI: A Conversation with JPatton
Who’s News: Trends International Names Greg Czerpak President and CEO
TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and manufacturer of licensed posters, stickers, calendars and wall art through its next phase of growth. He brings a track record of leadership across retail, wholesale and … [Read more...] about Who’s News: Trends International Names Greg Czerpak President and CEO