TLL Staff Trends International has appointed Greg Czerpak as its new president and chief executive officer, the company announced this week. Czerpak will be tasked with guiding the publisher and manufacturer of licensed posters, stickers, calendars and wall art through its next phase of growth. He brings a track record of leadership across retail, wholesale and … [Read more...] about Who’s News: Trends International Names Greg Czerpak President and CEO
brand licensing
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
TLL Staff Captain Morgan Sliced is teaming up with Pluto Golf for its first apparel collaboration, introducing the limited-edition Play the Slice Capsule Collection. The line, which debuts Aug. 22 exclusively at Pluto.Golf, includes polos, shorts, hats, windbreakers and Pluto’s P1 sneakers. The gear is designed for golfers who embrace bold looks as much as big swings, said … [Read more...] about Captain Morgan and Pluto Golf Launch ‘Play the Slice’ Apparel Line
Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
TLL Staff From tennis stars and tomato candles to horror icons and wizarding cafés, brands are doubling down on collaborations this week. Here are six deals you may have missed this week. Coco Gauff partners with Naked JuiceNaked Juice has tapped U.S. tennis star Coco Gauff for its first-ever athlete-inspired smoothie, unveiled ahead of the U.S. Open. The “Coco Gauff … [Read more...] about Licensing Deals You May Have Missed: From Coco Gauff’s Smoothie to Transformers Cameras
Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
By Gary Symons TLL Editor in Chief Campbell’s Chunky has always billed itself as the soup that eats like a meal. Now, thanks to a partnership with Pabst Blue Ribbon, it might also drink like one. The two brands have joined forces on a pair of new creations that combine hearty comfort food with a splash of PBR’s malty flavor. The two new products are a "Beer Cheese with … [Read more...] about Campbell’s Chunky and Pabst Invite Fans to “Crack Open a Warm One”
Surge Brands Scoops Up First Licensing Deals For Mister Softee
TLL Staff Surge Brands has announced the first wave of licensing partners for Mister Softee, expanding the iconic ice cream truck brand into new product categories aimed at reaching younger generations of consumers. The program’s initial partners include Centric Beauty/Taste Beauty for health and beauty products, Multipet for pet toys and accessories, C-Life Group for apparel … [Read more...] about Surge Brands Scoops Up First Licensing Deals For Mister Softee
SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
By Gary Symons TLL Editor in Chief SmileyWorld has launched a global back-to-school campaign designed to help its licensing partners boost visibility and connect with young consumers through a content-driven approach. Developed by the Smiley Studio Marketing Team, the social-first initiative features playful, influencer-led content in key markets across North America and … [Read more...] about SmileyWorld Puts Licensing Partners Front and Center in Back-to-School Campaign
Opinion: Laburglary in LA a Sign the Age of Labubu is Here
By Gary Symons Do you have a Labubu hanging from your handbag yet? Is Pop Mart's licensing department on your speed dial? If not, you may already behind on the year's hottest fashion trend (using the term 'fashion' very loosely indeed), because the hot as Hades Labubu doll has clearly arrived, having passed The Licensing Letter's scientifically calculated test for … [Read more...] about Opinion: Laburglary in LA a Sign the Age of Labubu is Here
Mattel and Mischief Management Launching Barbie Dream Fest in 2026
TLL Staff For the first time ever, Mattel's Barbie is getting her own fan festival. Mattel, Inc. and experiential event producer Mischief Management have announced the creation of Barbie Dream Fest, which will be the first official fan festival dedicated entirely to the iconic Barbie brand. The multi-day celebration is set to debut in March 2026 in Fort Lauderdale, Florida, … [Read more...] about Mattel and Mischief Management Launching Barbie Dream Fest in 2026