By Gary Symons TLL Editor in Chief Products of Change (POC) is set to take center stage at Brand Licensing Europe (BLE) this October, spotlighting sustainability and innovation in the licensing industry through a series of talks, showcases and collaborations. The organization will host its “POC Power Hour” in the Networking Hub on Tuesday, October 7, bringing together … [Read more...] about Products of Change Putting Sustainability in the Spotlight at BLE
Brand Licensing Europe
What Are You Unveiling at BLE 2025?
TLL Staff The Brand Licensing Europe tradeshow is coming up fast, and TLL wants to lend your marketing department a helping hand! We're interested to see what types of new products, intellectual property and programs our readers and partners are going to be presenting at BLE this year, and we're sure everyone else is too. So, if you'd like to send us a short, roughly … [Read more...] about What Are You Unveiling at BLE 2025?
The Licensing Awards 2025 Announces Finalists
By Allison Watkinson TLL Reporter The finalists for the Licensing Awards 2025 have been announced as the count-down continues for the official award ceremony. Taking place on September 16 in The Grosvenor House Hotel in London, the event will celebrate the achievements of companies, professionals and brands from across the licensing and retail sectors. The finalists … [Read more...] about The Licensing Awards 2025 Announces Finalists
Trade Show Agenda Released for Brand Licensing Europe 2025
TLL Staff Image credit: Licensing International Attendees can now get their first look at the agenda for this year's Brand Licensing Europe event. BLE is Europe’s leading event for the brand licensing industry, and takes place from October 7–9 at the Excel halls in London. It’s free to visit Brand Licensing Europe. You can simply register on the website and get access … [Read more...] about Trade Show Agenda Released for Brand Licensing Europe 2025
Cloudco Announces Wave of Partnerships and Promotions
By Allison Watkinson TLL Reporter Cloudco Entertainment has secured new agency partnerships and retail deals throughout the EMEA as part of its global expansion of the Care Bears brand. The newly announced licensing agents will be responsible for expanding the Care Bears brand to additional retail markets and consumer demographics across their respective territories. These … [Read more...] about Cloudco Announces Wave of Partnerships and Promotions
Revolutionizing Brand Management with JPatton and Direct Licensing Hub
TLL FEATURE In today’s ever-evolving licensing landscape, the need for a strategic approach to product and channel segmentation, along with the need for increased speed to market, can often create chaos for brands and agencies that lack the proper tools to effectively manage their licensing ecosystem. Brand and licensing managers are constantly seeking new ways to leverage … [Read more...] about Revolutionizing Brand Management with JPatton and Direct Licensing Hub
Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
By Gary Symons TLL Editor in Chief Wildbrain is pulling out all the stops in licensing activations as its new Strawberry Shortcake is due for a quartet of Netflix specials. Wildbrain is a global entertainment leader, and expectations are high for the upcoming CGI animated shows airing on Netflix in 2023 and 2024. As a result, the company's Strawberry Shortcake brand is … [Read more...] about Strawberry Shortcake Enjoying Sweet Licensing Success Ahead of Netflix Special
Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
By Gary Symons TLL Editor in Chief The Care Bears is not a brand typically linked to the world of haute couture, but that changed this week. Cloudco Entertainment, owner of the durably beloved Care Bears brand, has partnered on the release of a limited-edition 40th anniversary couture dress by renowned fashion brand JimmyPaul. “We are honored JimmyPaul and Difuzed chose to … [Read more...] about Care Bears, JimmyPaul Create a Cotton Candy Confection of a Dress for BLE
Trade Shows: Spotlight on Sony Pictures at BLE
Sony Pictures Consumer Products to Highlight Licensing Opportunities for Major Hits, Including The Boys, Cobra Kai, Wheel of Time, Ghostbusters, and 10 Adaptations of Video Game Properties By Allison Watkinson TLL Reporter Sony Pictures Consumer Products will be at Brand Licensing Europe to spotlight the studio’s entertainment franchises and key licensing collaborations. The … [Read more...] about Trade Shows: Spotlight on Sony Pictures at BLE
Agency Deals: Metrostar Appointed As Licensing Agency for Suntory
By Allison Watkinson TLL Reporter Suntory Beverage & Food GB&I has appointed Metrostar as its licensing agency to manage brand extensions for its portfolio of drink brands. Suntory is the UK’s third largest soft drinks manufacturer. The company is known for the popular brands Lucozade Energy, Lucozade Sport and Ribena, which Metrostar will be promoting at the upcoming … [Read more...] about Agency Deals: Metrostar Appointed As Licensing Agency for Suntory