By Allison Watkinson TLL Reporter Purple Innovation has signed Brandgenuity as its exclusive licensing agency to develop and execute a global consumer products program. Known for its proprietary GelFlex Grid, Purple Innovation is a sleep wellness company that provides support, pressure relief and temperature regulation to deliver deep, restorative rest. Since its … [Read more...] about Purple Selects Brandgenuity for Licensing Program
Brandgenuity licensing agency
Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
Alice + Olivia Debuts Shakespeare Fashion Collection
By Allison Watkinson TLL Reporter The Royal Shakespeare Company has partnered with Alice + Olivia for a licensed apparel collection inspired by Shakespeare's literary works. The collection includes a wide range of items such as velvet party dresses, lace bodysuits, tweed skirt-and-blazer sets, denim jackets, leggings, corsets, a full-skirted dress, ball gowns and … [Read more...] about Alice + Olivia Debuts Shakespeare Fashion Collection
Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Launch of Schick grooming tools and accessories expected in 2023 By Gary Symons Editor in Chief The top shaving brand Schick is launching a new line of men's grooming accessories through a licensing deal with Capture Accessories. The deal was brokered by Brandgenuity between Schick's parent company, Edgewell Personal Care, and the up and coming Capture Accessories brand, … [Read more...] about Schick Aims To Fill Your Bathroom Vanity With New Licensed Products
Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
A new team at CEC Entertainment has selected Brandgenuity to help grow its popular Chuck E. Cheese brand into new categories. CEC Entertainment announced today that it has selected Brandgenuity to serve as its exclusive brand licensing agency of record for food categories. The brand has already successfully launched the first-ever Chuck E. Cheese frozen pizza with licensing … [Read more...] about Trademark Licensing: New Team at Chucky Cheese Taps Brandgenuity For Licensing
Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity
Licensing agency to Build Licensing Programs for Fireball and Southern Comfort in the UK and Europe Brandgenuity says spirits company Sazerac has extended the agency’s scope to include the United Kingdom and Europe. The agency will build licensing programs for priority brands including Fireball Whisky and Southern Comfort. Sazerac is an American family-owned company with a … [Read more...] about Beverage Licensing: Sazerac Company Invades Europe with Brandgenuity