By Gary Symons TLL Editor in Chief Brandgenuity has been named as the exclusive global licensing agency for the world-renowned Royal Shakespeare Company. Brandgenuity is a TLL Top 20 licensing agency that extends brands into products, services and experiences for an impressive portfolio of clients that include BMW, Kahlua, Nissan, Church & Dwight, Sazerac (Fireball … [Read more...] about Royal Shakespeare Company and Brandgenuity to Show ‘All the World’s a Stage’
Brandgenuity
Brandgenuity Takes the Wheel as Licensing Agency for Nissan
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive global licensing agency for Nissan Motor Corporation. Brandgenuity will be tasked with managing and accelerating growth across the current licensing program for Nissan’s brands, including iconic sports cars (Z, GT-R, Skyline), innovative electric vehicles (Ariya, Leaf) and Nissan … [Read more...] about Brandgenuity Takes the Wheel as Licensing Agency for Nissan
Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
By Gary Symons TLL Editor in Chief Brandgenuity has been selected as the exclusive licensing agency of record for Honey Bunches of Oats, the top family brand in the Post Consumer Brands Cereal portfolio and a leading family cereal in the United States. Brandgenuity will explore extending the mega brand into snack bars, baked goods (breads, muffins, cookies), on-the-go … [Read more...] about Brandgenuity to Take Post Honey Bunches of Oats Beyond the Cereal Aisle
The Sims To Build Its First Licensing Program With Brandgenuity
Agency to bring the iconic brand from URL to IRL By Gary Symons TLL Editor in Chief The legendary life simulation game The Sims has chosen Brandgenuity to guide its first foray into the very real world of licensing. Brandgenuity has been selected to build a global licensing program for the iconic franchise, targeted to its uniquely engaged Gen Z and Millennial global … [Read more...] about The Sims To Build Its First Licensing Program With Brandgenuity
Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
By Allison Watkinson TLL Reporter Brandgenuity has brokered a licensing agreement between White Castle and Evil Genius for a limited-edition beer called It Hits Different. Founded in 2011, The Evil Genius Beer Company is a craft beverage producer that incorporates pop-culture references in its product names. Evil Genius currently distributes its products in 10 states and … [Read more...] about Food & Beverage: Evil Genius Toasts White Castle Centennial With New Beer
Fine Boots Put Buffalo Trace Distillery in Fine Spirits
By Allison Watkinson TLL Reporter Brandgenuity has brokered an agreement between Wolverine and Buffalo Trace to launch a special-edition boot for the online retailer Huckberry. Brandgenuity is an independent licensing agency that extends brands into consumer products, services and experiences to raise brand awareness and generate revenue. On behalf of Buffalo Trace … [Read more...] about Fine Boots Put Buffalo Trace Distillery in Fine Spirits
Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
By Allison Watkinson TLL Reporter Brandgenuity has secured a licensing partnership between the footcare brand Dr. Scholl’s and the fitness company Lifeworks Technology Group. The licensing partnership between the two brands will be focused on developing a new line of compression, support, digital massage, digital therapy, and rest and recovery products featuring the Dr. … [Read more...] about Dr. Scholl’s Steps Into Tech Licensing Deal With Lifeworks
Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Licensing agency Brandgenuity has extended popular foot care brand Dr. Scholl’s into automotive accessories with industry leader Custom Accessories. Since 1974, Custom Accessories has been a leader in vehicle accessories. The company offers a complete portfolio of products and solutions including seat cushions, seat covers, and steering wheel covers. Custom Accessories … [Read more...] about Dr. Scholl’s Puts Best Foot Forward in Auto Licensing Deal
Who’s News
Brad Globe steps down as President of Warner Bros. Consumer Products this spring with current DC Entertainment President & CCO Warner Bros. Interactive Entertainment Diane Nelson to oversee the division until a successor is named. Ian Rogers, the Senior Director Apple Music who created the online radio station Beats 1, moves to LVMH as Chief Digital Officer where he will … [Read more...] about Who’s News