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Celebrity Licensing

Bravado and Selfridges London Host Lil Wayne Pop-Up Shop

June 9, 2025

By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop

Wilson and Caitlin Clark Debut New Basketball Collection

June 9, 2025

By Allison Watkinson TLL Reporter Wilson Sporting Goods is expanding its signature basketball line as part of its ongoing licensing partnership with WNBA star Caitlin Clark. The latest collection from Wilson was developed by a team of women designers who collaborated closely with Caitlin throughout the product development process. By working directly with the WNBA player, … [Read more...] about Wilson and Caitlin Clark Debut New Basketball Collection

Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

June 9, 2025

By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

Hurley and Travis Barker Drum Up New Fashion Partnership

May 29, 2025

By Allison Watkinson TLL Reporter Hurley has signed an agreement with drummer and music producer Travis Barker for a licensed capsule collection and brand ambassador partnership. Travis Barker is an American musician and producer who has sold millions of records as both a solo artist and with punk rock bands like +44, Blink-182 and Transplants. Throughout his career, Barker … [Read more...] about Hurley and Travis Barker Drum Up New Fashion Partnership

Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency

May 6, 2025

By Gary Symons TLL Editor in Chief I had the opportunity in April to speak with the founder of one of the most interesting and inspiring entertainment licensing companies I’ve encountered yet. ARC Collective is a talent management company that also creates content, and focuses on the representation of ‘cultural changemakers’ who might not otherwise find top quality … [Read more...] about Focus on Expo: ARC Collective a Powerhouse Talent and Licensing Agency

Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

May 6, 2025

Scrambled eggs, hashbrowns, and a side of Vancouver air: Tim Hortons teams up with Canada's favorite wisecracking export. By Gary Symons TLL Editor in Chief Tim Hortons has teamed up with proud Canadian Ryan Reynolds to launch a new breakfast item that’s as bold as a Deadpool monologue and just as satisfying. Ryan’s Scrambled Eggs breakfast box is now a real thing, and is … [Read more...] about Ryan Reynolds Cracks Breakfast Code with Egg-cellent Tim Hortons Collaboration

Flavortown Cooks Up Kitchen Appliances with Mon Chateau

April 29, 2025

By Allison Watkinson TLL Reporter Guy Fieri’s Flavortown brand has partnered with Mon Chateau to launch a line of small kitchen appliances for Mother’s Day. The licensed kitchen collection will add several high-performance tools to Fieri's existing line of Flavortown Cookware products. Developed and distributed by Mon Chateau, the new releases include an Immersion … [Read more...] about Flavortown Cooks Up Kitchen Appliances with Mon Chateau

Hilary Duff Brings Below 60 Fragrances to QVC

April 26, 2025

By Allison Watkinson TLL Reporter QVC has partnered with Hilary Duff and the Below 60 brand to debut an exclusive fragrance diffuser kit through its retail platforms. For the partnership, QVC is featuring an exclusive branded offer that includes two of Below 60's plug-in diffuser starter kits. Each starter kit features a plug-in diffuser, two of Below 60's signature scented … [Read more...] about Hilary Duff Brings Below 60 Fragrances to QVC

Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC

April 22, 2025

By Allison Watkinson TLL Reporter Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC. "My love for candles has always been rooted in their ability to transform a space and evoke emotion," said Elton John. "Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I'm thrilled … [Read more...] about Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC

Global Merchandising Services Expands Ozzy Osbourne Licensing Program

April 22, 2025

By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program

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