The Licensing Letter

Celebrity Licensing

Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas

TLL Staff Gibson has announced a new partnership with Rolling Stones co-founder Keith Richards, unveiling two limited-edition recreations of his iconic 1960 Gibson ES-355 guitar. The collaboration introduces the Keith Richards 1960 ES-355 Collector’s Edition, Signed Guitar and Label, and the Keith Richards 1960 ES-355, Signed Label, both handcrafted by Gibson Custom in … [Read more...] about Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas

Kevin Hart Becomes Partner and Investor in Authentic Brands Group

By Gary Symons TLL Editor in Chief Caption: Hollywood comic actor Kevin Hart (left), with Authentic Brands Group CEO Jamie Salter. Image credit: ABG The Hollywood actor and comedian Kevin Hart has entered into a deep partnership with global licensing giant Authentic Brands Group. A joint statement says the partnership has two primary facets. Through the agreement, Hart and … [Read more...] about Kevin Hart Becomes Partner and Investor in Authentic Brands Group

Renaissance Licensing to Represent the Rights of Late Actor Paul Newman

By Allison Watkinson TLL Reporter Renaissance Licensing has been appointed to represent the name, image and likeness rights of the late actor and philanthropist Paul Newman. Paul Newman is an acclaimed actor who is known worldwide for his Oscar-winning film performances, his accomplishments as a race car driver and his philanthropic work. The actor's charitable endeavours … [Read more...] about Renaissance Licensing to Represent the Rights of Late Actor Paul Newman

St. Jude Launches its Annual Thanks and Giving Campaign

By Allison Watkinson TLL Reporter St. Jude Children’s Research Hospital is launching its 22nd annual Thanks and Giving campaign with celebrity and brand partnerships. “I’m incredibly proud to have been part of the St. Jude family for more than 17 years and I knew from day one I’d always be involved, whether through my voice or my presence,” said Luis Fonsi. “St. Jude is not … [Read more...] about St. Jude Launches its Annual Thanks and Giving Campaign

Who’s News: Victor Alvarino to Head Authentic Brands in Mexico

TLL Staff Authentic Brands Group has appointed Victor Alvarino as Senior Vice President, Head of Mexico. Alvarino will be tasked with growing Authentic's footprint in one of the region’s most dynamic and culturally rich markets. Authentic Brands Group (ABG) is among the world's top brand owners and a leading owner of sports, lifestyle and entertainment intellectual … [Read more...] about Who’s News: Victor Alvarino to Head Authentic Brands in Mexico

St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief

TLL Staff Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area. The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. . The limited-edition collection includes two shirt designs and two hoodie designs, available in various … [Read more...] about St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief

Red Roses Rugby Side Teams Up With The Spice Girls

By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls

Molly Yeh and Tractor Supply Launch Collaborative Clothing Line

By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line

Backstreet’s Back in Little People Collector Set from Fisher-Price

By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price