By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls
Celebrity Licensing
Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
By Allison Watkinson TLL Reporter Molly Yeh and Tractor Supply have partnered for a women’s apparel collection inspired by her Food Network series, Girl Meets Farm. Designed to appeal to the rustic lifestyle of Tractor Supply shoppers, the collection offers a range of durable apparel in a variety of bright and versatile styles. “Molly is as known for her celebrated … [Read more...] about Molly Yeh and Tractor Supply Launch Collaborative Clothing Line
Backstreet’s Back in Little People Collector Set from Fisher-Price
By Gary Symons TLL Editor in Chief The Backstreet Boys are getting a new look, this time in miniature form. Global Merchandising Services, the worldwide licensing agent for the band, and Fisher-Price announced Tuesday the release of the Little People Collector Backstreet Boys set, a collectible honoring one of the most successful pop groups in history. The set arrives as … [Read more...] about Backstreet’s Back in Little People Collector Set from Fisher-Price
Represent Rocks On with Guns N’ Roses Apparel
By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel
Global Merchandising Services Brings Backstreet Boys Back to Licensing
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a slate of new licensing partners to promote the Backstreet Boys' Las Vegas Sphere residency. “This residency at Sphere is the start of a bold new chapter for us,” said the Backstreet Boys. “We’re incredibly grateful to work with Global Merchandising and all of these amazing partners who share our … [Read more...] about Global Merchandising Services Brings Backstreet Boys Back to Licensing
Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game
By Gary Symons TLL Editor in Chief Just when you thought the at-home mystery genre had been murdered by repetition, Relatable and YouTube’s paranormal power duo Sam and Colby are resurrecting it, with a ghostly twist. The licensing partners have announced the launch of Hunt A Killer: The Haunting at Wicker Ridge, a chilling new interactive game that drops players into the … [Read more...] about Paranormal YouTubers Sam and Colby Collaborate on New Hunt A Killer Game
The Royal Mint Brings the Metal with Iron Maiden
By Allison Watkinson TLL Reporter The Royal Mint has partnered with Iron Maiden for licensed commemorative coins that celebrate the heavy metal band's 50th anniversary. The licensed coins were created for The Royal Mint's Music Legends series by contemporary artist and Iron Maiden fan, Albert Akirant Quirantes. "Designing the Iron Maiden coin has been one of the … [Read more...] about The Royal Mint Brings the Metal with Iron Maiden
Levi’s Celebrates Oasis Reunion Tour with New Collection
By Allison Watkinson TLL Reporter Levi Strauss & Co. has partnered with Oasis to launch a licensed collection that commemorates the band's 2025 reunion tour. The collection offers a selection of band t-shirts, long-sleeves and denim apparel with design accents like Manchester City colors, Levi’s woven brand labels from the 1990's and vintage Oasis logo … [Read more...] about Levi’s Celebrates Oasis Reunion Tour with New Collection
Selfridges Celebrates Black Sabbath with In-Store Experience
By Allison Watkinson TLL Reporter Selfridges has partnered with Black Sabbath and Bravado for a licensed fan experience inspired by the band's final UK show. Designed to celebrate Black Sabbath's upcoming Birmingham show, Back To The Beginning, the immersive fan experience will offer merchandise, live mural artwork, themed decorations, photo opportunities and more. Open … [Read more...] about Selfridges Celebrates Black Sabbath with In-Store Experience
Kendra Scott and Dolly Parton Launch Song-Inspired Jewelry
By Allison Watkinson TLL Reporter Kendra Scott is launching its second licensed jewelry collection in partnership with country superstar Dolly Parton. Facilitated by IMG Licensing, the collaborative partnership is inspired by Parton's popular song titled 'I Will Always Love You'. The new collection includes handcrafted jewelry designs with sculptural heart pendants, floral … [Read more...] about Kendra Scott and Dolly Parton Launch Song-Inspired Jewelry