By Allison Watkinson TLL Reporter Mattel is introducing a licensed Barbie Dream Team collection in celebration of International Women’s Day on March 8, 2026. “Barbie has always championed the belief that girls can be anything,” said Mattel’s head of Barbie, Nathan Baynard. “From astronauts to CEOs, Barbie has broken barriers and redefined what’s possible—igniting … [Read more...] about Barbie Announces International Women’s Day Celebrations
Celebrity Licensing
Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
TLL Staff The Pittsburgh Penguins have waddled into Mr. Rogers neighborhood, with a new themed collaboration during an upcoming game at PPG Paints Arena. The Penguins and Fred Rogers Productions announced Thursday the creation of 'Mister Rogers' Neighborhood Day', scheduled for March 1 when the team faces the Vegas Golden Knights. The partnership will feature co-branded … [Read more...] about Pittsburgh Penguins Welcome Mr. Rogers to the Neighborhood
High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
By Gary Symons TLL Editor in Chief Twenty years ago anyone financing or building a cannabis production facility would have been promptly arrested and charged with a felony. But these days, investing in cannabis barely raises an eyebrow, and major companies and celebrities are fully engaged in cannabis brand licensing. One of the leaders in cannabis licensing is … [Read more...] about High Times Indeed: Willie Nelson’s THC Beverage Attracts $15 Million Investment
Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
TLL Staff Gibson has announced a new partnership with Rolling Stones co-founder Keith Richards, unveiling two limited-edition recreations of his iconic 1960 Gibson ES-355 guitar. The collaboration introduces the Keith Richards 1960 ES-355 Collector’s Edition, Signed Guitar and Label, and the Keith Richards 1960 ES-355, Signed Label, both handcrafted by Gibson Custom in … [Read more...] about Gibson Partners With Keith Richards on Limited-Edition ES-355 Replicas
Kevin Hart Becomes Partner and Investor in Authentic Brands Group
By Gary Symons TLL Editor in Chief Caption: Hollywood comic actor Kevin Hart (left), with Authentic Brands Group CEO Jamie Salter. Image credit: ABG The Hollywood actor and comedian Kevin Hart has entered into a deep partnership with global licensing giant Authentic Brands Group. A joint statement says the partnership has two primary facets. Through the agreement, Hart and … [Read more...] about Kevin Hart Becomes Partner and Investor in Authentic Brands Group
Renaissance Licensing to Represent the Rights of Late Actor Paul Newman
By Allison Watkinson TLL Reporter Renaissance Licensing has been appointed to represent the name, image and likeness rights of the late actor and philanthropist Paul Newman. Paul Newman is an acclaimed actor who is known worldwide for his Oscar-winning film performances, his accomplishments as a race car driver and his philanthropic work. The actor's charitable endeavours … [Read more...] about Renaissance Licensing to Represent the Rights of Late Actor Paul Newman
St. Jude Launches its Annual Thanks and Giving Campaign
By Allison Watkinson TLL Reporter St. Jude Children’s Research Hospital is launching its 22nd annual Thanks and Giving campaign with celebrity and brand partnerships. “I’m incredibly proud to have been part of the St. Jude family for more than 17 years and I knew from day one I’d always be involved, whether through my voice or my presence,” said Luis Fonsi. “St. Jude is not … [Read more...] about St. Jude Launches its Annual Thanks and Giving Campaign
Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
TLL Staff Authentic Brands Group has appointed Victor Alvarino as Senior Vice President, Head of Mexico. Alvarino will be tasked with growing Authentic's footprint in one of the region’s most dynamic and culturally rich markets. Authentic Brands Group (ABG) is among the world's top brand owners and a leading owner of sports, lifestyle and entertainment intellectual … [Read more...] about Who’s News: Victor Alvarino to Head Authentic Brands in Mexico
St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
TLL Staff Soccer club St. Louis City SC is partnering with rapper and St. Louis native Smino to support tornado relief in the St. Louis area. The partners have launched an exclusive streetwear merch collection, with 100 per cent of the proceeds going to relief efforts. . The limited-edition collection includes two shirt designs and two hoodie designs, available in various … [Read more...] about St. Louis City SC and Rapper Smino Supporting St. Louis Tornado Relief
Red Roses Rugby Side Teams Up With The Spice Girls
By Gary Symons TLL Editor in Chief The Red Roses, England’s women’s rugby team, have teamed up with the Spice Girls in a high-profile collaboration that leaders say will highlight a pivotal year for women’s rugby and broaden the sport’s reach to new audiences. The partnership unites the world’s No. 1 women’s rugby side with the most successful girl group of all time as … [Read more...] about Red Roses Rugby Side Teams Up With The Spice Girls