By Allison Watkinson TLL Reporter Dollar General has launched a new licensed home goods collection in partnership with global country superstar Dolly Parton. Following the successful release of the company's first Dolly Parton product line last July, the latest collection offers a variety of kitchen and houseware products for spring. Available beginning on March 1, … [Read more...] about Dollar General and Dolly Parton Launch Spring Home Collection
Celebrity Licensing
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Martha Stewart Launches Craft Accessories with Plaid Enterprises
By Allison Watkinson TLL Reporter Martha Stewart and Plaid Enterprises have launched a licensed collection of art supplies and crafting accessories. Developed and manufactured by Plaid Enterprises, the Martha Stewart product line features a wide range of paints, stencil sets, stamps, crafting tools and unfinished wood surfaces. The collection will offer high-quality … [Read more...] about Martha Stewart Launches Craft Accessories with Plaid Enterprises
Home Chef Launches Two Limited-Edition Recipe Partnerships
By Allison Watkinson TLL Reporter Home Chef has launched two new licensing collaborations to bring the flavors of Ayesha Curry and SpongeBob SquarePants to its meal kits. Featured on Forbes 30 Under 30 list, Ayesha Curry is an award-winning chef, restaurateur, author, actress, producer, and entrepreneur. Her accessible approach to cooking and Sweet July lifestyle … [Read more...] about Home Chef Launches Two Limited-Edition Recipe Partnerships
Paris Hilton and Vitapod Launch Healthy Beverage Collection
By Allison Watkinson TLL Reporter Paris Hilton and her company 11:11 Media have launched a licensing partnership with Vitapod for an exclusive nutrient-infused beverage collection. "As someone who is always on the go and passionate about health, beauty and wellness, I am so excited to launch this partnership with Vitapod," said Paris Hilton. "They have created a truly … [Read more...] about Paris Hilton and Vitapod Launch Healthy Beverage Collection
See’s Candies and Kylie Cosmetics Collaborate on Licensed Chocolates
By Allison Watkinson TLL Reporter See's Candies and Kylie Cosmetics are launching limited-edition chocolates to promote the release of Kylie Skin's Toasted Marshmallow Lip Butter. Offered in a lip-shaped box, the See's Candies collaboration features Toasted Marshmallow Scotchmallow chocolates that are made with milk chocolate, rich butter caramel and toasted honey … [Read more...] about See’s Candies and Kylie Cosmetics Collaborate on Licensed Chocolates
True Food Kitchen Partners with SZA for New CZA Salad
By Allison Watkinson TLL Reporter True Food Kitchen and SZA have partnered for a licensed menu collaboration called the SZA CZA salad. Available at all 46 True Food locations, the SZA CZA salad is an updated spin on the restaurant's kale caesar salad that is inspired by the award-winning artist's favorite ingredients. "This partnership is a perfect blend of what we're … [Read more...] about True Food Kitchen Partners with SZA for New CZA Salad
Joe Biden Signs On With Creative Artists Agency
By Gary Symons TLL Editor in Chief Photo Credit: Official White House Photo, by Erin Scott Former US President Joe Biden has signed with Creative Artists Agency for licensing, publishing, and paid appearances. “President Biden is one of America’s most respected and influential voices in national and global affairs,” said Richard Lovett, the co-chair of CAA. “His … [Read more...] about Joe Biden Signs On With Creative Artists Agency
Hallmark and Lacey Chabert Launch Festive Partnership
By Allison Watkinson TLL Reporter Hallmark and Lacey Chabert have launched an agreement for licensed lifestyle products inspired by the 2025 holiday season and everyday experiences. Available later this year, the new collection will feature greeting cards, gift wrap and entertaining essentials that combine Lacey's signature style with details inspired by vintage Hallmark … [Read more...] about Hallmark and Lacey Chabert Launch Festive Partnership
Luxe Launches First Fragrance for Khloé Kardashian
TLL Staff Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé. The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty. Described as a deeply personal project, XO Khloé was … [Read more...] about Luxe Launches First Fragrance for Khloé Kardashian