By Allison Watkinson TLL Reporter Elton John has launched a second licensed home fragrance collection for his ongoing partnership with Slatkin + Co and QVC. "My love for candles has always been rooted in their ability to transform a space and evoke emotion," said Elton John. "Working with Slatkin + Co, and my good friend Harry Slatkin, has been a true joy, and I'm thrilled … [Read more...] about Elton John and Slatkin + Co. Bring Spring-Themed Candles to QVC
Celebrity Licensing
Global Merchandising Services Expands Ozzy Osbourne Licensing Program
By Allison Watkinson TLL Reporter Global Merchandising Services has signed a roster of new licensing partners for Ozzy Osbourne ahead of the rockstar's farewell concert. The expanded licensing program will support the lead-up to the upcoming all-day music show, Back to the Beginning, which will take place on July 5 in Birmingham, UK. Osbourne's farewell concert will … [Read more...] about Global Merchandising Services Expands Ozzy Osbourne Licensing Program
Arcos Teams Up with José Andrés for Kitchen Knife Collection
By Allison Watkinson TLL Reporter The Arcos cutlery brand has partnered with chef José Andrés to introduce a co-branded knife set called the José Andrés by Arcos collection. The collaborative collection includes five professional-grade kitchen knives that can be used by both culinary experts and at-home cooks. Each knife is precision-forged from Arcos' exclusive NITRUM … [Read more...] about Arcos Teams Up with José Andrés for Kitchen Knife Collection
Barbie Debuts LeBron James Doll as its First Kenbassador
By Allison Watkinson TLL Reporter Mattel is introducing a new licensed Ken doll to its Barbie brand that features the likeness of basketball player, activist and philanthropist LeBron James. Developed in partnership with the LeBron James Family Foundation (LJFF), the licensed collectible marks the first Ken doll to feature the likeness of a professional athlete. "Ken is … [Read more...] about Barbie Debuts LeBron James Doll as its First Kenbassador
Skechers Football Releases Player Edition Boots with Harry Kane
By Allison Watkinson TLL Reporter Skechers has partered with professional football player Harry Kane for the brand's first licensed Player Edition boot. “Harry Kane was the first elite player to wear Skechers Football boots and helped launch our football business, so it was always clear that our first Player Edition design would feature his signature,” said Skechers … [Read more...] about Skechers Football Releases Player Edition Boots with Harry Kane
Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
By Allison Watkinson TLL Reporter Waterloo Sparkling Water and Guy Fieri's Flavortown have launched a licensing partnership to introduce three limited-edition beverages. Crafted by Waterloo, the licensed beverages are made with Non-GMO Project Verified natural flavors and purified carbonated water. As with all of the company's sparkling drink varieties, the Guy Fieri … [Read more...] about Waterloo Sparkling Water and Guy Fieri Launch Fruity Beverage Collection
USPS Honors Betty White with Commemorative Stamp
By Gary Symons TLL Editor in Chief In one of our favorite stories this week, the U.S. Postal Service (USPS) has honored legendary entertainer Betty White with a commemorative stamp, celebrating her legacy of humor, charm, and advocacy for animals. The stamp was unveiled during a first-day-of-issue ceremony at the Los Angeles Zoo and Botanical Gardens, a place closely … [Read more...] about USPS Honors Betty White with Commemorative Stamp
Dollar General and Dolly Parton Launch Spring Home Collection
By Allison Watkinson TLL Reporter Dollar General has launched a new licensed home goods collection in partnership with global country superstar Dolly Parton. Following the successful release of the company's first Dolly Parton product line last July, the latest collection offers a variety of kitchen and houseware products for spring. Available beginning on March 1, … [Read more...] about Dollar General and Dolly Parton Launch Spring Home Collection
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Martha Stewart Launches Craft Accessories with Plaid Enterprises
By Allison Watkinson TLL Reporter Martha Stewart and Plaid Enterprises have launched a licensed collection of art supplies and crafting accessories. Developed and manufactured by Plaid Enterprises, the Martha Stewart product line features a wide range of paints, stencil sets, stamps, crafting tools and unfinished wood surfaces. The collection will offer high-quality … [Read more...] about Martha Stewart Launches Craft Accessories with Plaid Enterprises