By Allison Watkinson TLL Reporter Spin Master and Cameo have launched a promotional campaign with notable celebrities to support the addition of Paw Patrol characters to the Cameo Kids platform. Cameo Kids is a video sharing platform that uses AI technology to create personalized messages and greetings from licensed animated characters. The messages are developed using … [Read more...] about Paw Patrol Pumps Up Celebs with Promotional PupTalk
Celebrity Licensing
Ciara and Bebe Drop Second Fashion Collection
By Allison Watkinson TLL Reporter Bebe and Ciara have released a second collaborative fashion collection as part of their ongoing partnership. Inspired by Ciara's distinctive tomboy-chic style and color preferences, the new Bebe fashion collection includes a versatile selection of clothing sets, dresses, jackets, hats, handbags, footwear and eyewear. The items included in the … [Read more...] about Ciara and Bebe Drop Second Fashion Collection
Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
By Allison Watkinson TLL Reporter Hallmark is launching a licensed collection of themed party supplies in partnership with celebrity chef and TV star, Duff Goldman. Duff Goldman is a classically-trained chef, author, TV personality and artist who first rose to fame through the Food Network reality show, Ace of Cakes. Goldman is currently serving as a mentor for young aspiring … [Read more...] about Hallmark and Duff Goldman Launch Exclusive Collection of Party Essentials
Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
By Gary Symons TLL Editor in Chief THOR Kitchen and Gordon Ramsay have developed a line of pro-quality kitchen appliances for the home, that would be suitable for a Michelin-starred restaurant. THOR Kitchen is a global leader in high-performance kitchen appliances, with a mission to elevate home kitchens and empower home chefs to reach new culinary heights with … [Read more...] about Gordon Ramsay Co-Develops Pro Quality Appliances With THOR Kitchen
West Elm Debuts Dark Décor Collection with Christina Ricci
By Allison Watkinson TLL Reporter West Elm is launching a collaborative home décor collection with Christina Ricci to promote her upcoming Cat Full of Spiders tarot deck. A portfolio brand of Williams-Sonoma, West Elm is a home design company that offers a curated selection of ethically-sourced and Fair Trade Certified products through online commerce platforms and retail store … [Read more...] about West Elm Debuts Dark Décor Collection with Christina Ricci
Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
By Allison Watkinson TLL Reporter Shaquille O’Neal has launched a partnership with Hershey's for a new line of oversized candies called Shaq-A-Licious XL Gummies. The Shaq-A-Licious XL Gummies line features two candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour. Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, … [Read more...] about Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies
Pharrell Williams Is Over the Moon with Licensed Lego
By Allison Watkinson TLL Reporter The Lego Group has launched a licensing collaboration with Pharrell Williams for a new space-themed Lego set called Over the Moon. Pharrell Williams is an award-winning recording artist, producer, designer, songwriter, philanthropist and entrepreneur who is known for his catchy R&B, pop and rap music. “Growing up, I was obsessed with space … [Read more...] about Pharrell Williams Is Over the Moon with Licensed Lego
General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration
By Allison Watkinson TLL Reporter Kid Cudi has partnered with Bisquick for a limited-edition capsule collection that includes a licensed Cudi’s Funnel Cake mix and exclusive merchandise. Scott Mescudi, aka Kid Cudi, is an American musical artist, director, actor and fashion designer who is known for his melodic and introspective rap lyrics, fashion collaborations and … [Read more...] about General Mills and Kid Cudi Deliver Bisquick Funnel Cake Collaboration
Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
By Allison Watkinson TLL Reporter Del Taco and Trejo’s Tacos have launched a licensing partnership to feature Trejo's roasted pork Al Pastor menu items at Del Taco restaurants. Al Pastor is a traditional Mexican dish that features fire-roasted pork that is marinated in a mixture of chipotle, onions, garlic and sweet pineapple juice. "Teaming up with Del Taco to roll out this … [Read more...] about Trejo’s Tacos and Del Taco Bring the Flavor with New Al Pastor Menu
Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection
By Allison Watkinson TLL Reporter Reese's has partnered with professional basketball player Angel Reese for a collaborative merchandise collection. Designed in collaboration with the IP and commerce platform Athlete Studio, the licensed merchandise includes three exclusive product drops inspired by Angel Reese, Reese's Pieces and Reese's peanut butter cups. The licensing … [Read more...] about Reese’s and Basketball All-Star Angel Reese Team Up for Slam Dunk Merch Collection