The Licensing Letter

character licensing

Dove and Pandora Get the Royal Treatment With Bridgerton

TLL Staff Netflix’s hit show Bridgerton is extending its influence beyond the screen through collaborations with Pandora and Dove. The two global brands are partnering with the Shondaland-produced series to launch limited-edition collections that bring the elegance, romance, and intrigue of the Ton into fans’ everyday lives. Pandora Brings Regency Romance to … [Read more...] about Dove and Pandora Get the Royal Treatment With Bridgerton

Skybound Announces a Superhuman Slate of Deals for ‘Invincible’

TLL Staff Skybound Entertainment is expanding the Invincible universe, unveiling a major slate of new licensed merchandise partnerships ahead of two high-profile releases in 2026. The creator-led entertainment company announced it has added 18 new domestic and international licensing partners to its Invincible program, timed to the debut of Invincible Season 4 on Prime Video … [Read more...] about Skybound Announces a Superhuman Slate of Deals for ‘Invincible’

Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals

Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals

TLL Staff Jack, Chrissy and Janet are back, both on TV screens and store shelves, as the series Three's Company is seeing a new surge of licensing activity. Brand owner DLT Entertainment is stepping up its licensing efforts around the classic sitcom Three’s Company, rolling out a broad slate of officially licensed merchandise spanning apparel, collectibles, calendars and home … [Read more...] about Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals

Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers

By Allison Watkinson TLL Reporter Ground Up and Sanrio are expanding their footwear licensing partnership with new Hello Kitty and Friends sneakers sold exclusively at Kids Foot Locker. The licensed sneaker design features art of well-known characters from the Sanrio franchise including Kuromi, My Melody, Cinnamoroll, Pompompurin and Hello Kitty herself. Alongside the Hello … [Read more...] about Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers

Foster Grant Releases Some ‘Wicked Good’ Eyewear

TLL Staff Foster Grant is giving Wicked fans a clear-eyed choice of 'Which Witch Will You Be' with a new eyewear release. Foster Grant is one of the world’s leading over-the-counter eyewear brands, and has just unveiled the second instalment of its Wicked x Foster Grant collection, ahead of the upcoming release of Wicked: For Good The brand is introducing two new … [Read more...] about Foster Grant Releases Some ‘Wicked Good’ Eyewear

Disney Renews Mattel Deal For Disney Princess and Frozen Dolls

TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls

Miraculous Celebrates 10 Years With New Products and Season Six Launch

TLL Staff Miraculous - Tales of Ladybug and Cat Noir is marking its 10th anniversary with an ambitious slate of new licensed products and collaborations. The new products are coming out just in time for the 2025 holiday season, and while new episodes from Season Six continue their debut on Disney Channel, Disney XD, and Disney+. Since its debut in 2015, Miraculous has won … [Read more...] about Miraculous Celebrates 10 Years With New Products and Season Six Launch

Teddy Mountain Producing Plush Toys for Fraggle Rock Fans

By Gary Symons TLL Editor in Chief The Fraggles are back, as Teddy Mountain LLC has signed a deal to produce plush toys for the Jim Henson Company. Under the agreement, Teddy Mountain will create and distribute fully stuffed as well as DIY branded plush toys featuring characters from Henson’s beloved Fraggle Rock series. "Partnering with the iconic Jim Henson Company is an … [Read more...] about Teddy Mountain Producing Plush Toys for Fraggle Rock Fans