By Gary Symons TLL Editor in Chief Phreesia is teaming up with Sesame Workshop, the nonprofit behind Sesame Street, to deliver health and wellness messages to parents during children’s medical appointments. Phreesia is a company specializing in digital patient intake and engagement, and has just announced a new licensing partnership with Sesame Workshop. The collaboration, … [Read more...] about Phreesia is Bringing Sesame Street Characters Into the Doctor’s Office
character licensing
Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
By Gary Symons TLL Editor in Chief Big changes in the Canadian entertainment media landscape, as Blue Ant Media has divested itself of its Boat Rocker studio in a plan to go public. Blue Ant, one of the major studios in Canada, has officially completed its previously announced reverse takeover (RTO) transaction, transitioning into a publicly listed company. The subordinate … [Read more...] about Blue Ant Goes Public, Management Buys Out Boat Rocker Subsidiary
Breakout Series Iyanu Follows Up With New Feature Film
By Gary Symons TLL Editor in Chief The makers of the new hit kids show Iyanu have announced a spin-off animated feature film will debut on August 30. Cartoon Network, HBO Max, and Lion Forge Entertainment announced the release of Iyanu: Age of Wonders at the San Diego Comic-Con. It builds on the success of the franchise’s debut season on Cartoon Network and HBO Max, which … [Read more...] about Breakout Series Iyanu Follows Up With New Feature Film
Zoonicorn Expands Licensing Portfolio Following Licensing Expo 2025
TLL Staff The hit new kids pre-school brand Zoonicorn has announced a series of new licensing agreements following its participation at Licensing Expo 2025. The deals mark a continued expansion of the brand’s consumer products portfolio, with new offerings in digital learning, home goods, oral care, and party supplies. Founded in 2015 by Mark Lubratt, Zoonicorn is a … [Read more...] about Zoonicorn Expands Licensing Portfolio Following Licensing Expo 2025
Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
TLL Staff In a partnership that’s as eerie as it is edible, Wendy’s has teamed up with Netflix’s Wednesday to launch the “Meal of Misfortune.” The partners have created a limited-time combo crafted by none other than Wednesday Addams herself, available August 4 in the U.S. and August 11 in Canada, Puerto Rico, the Bahamas, and Guam. The darkly themed meal dares customers to … [Read more...] about Wendy’s and Wednesday Addams Team Up for a Sinister “Meal of Misfortune”
Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
By Allison Watkinson TLL Reporter Rocket Licensing has secured a partnership with Cambridge Satchels to create a licensed capsule collection to celebrate the Miffy brand's 70th anniversary. "This year celebrates the design icon Miffy as she turns 70 — and she’s never looked better," said Mercis managing director, Marja Kerkhof. "This very special collaboration, which … [Read more...] about Cambridge Satchel and Rocket Licensing Bring Miffy to Leather Goods
PLAYMOBIL Creates a Truly Miraculous Toy Line
TLL Staff Miraculous Corp and PLAYMOBIL are marking the 10th anniversary of Miraculous with a new wave of themed play sets. The new sets will be the second installment for the PLAYMOBIL x Miraculous line, and will launch globally on June 27, 2025. It follows the success of the initial collection introduced in 2024. Praised for its attention to detail and appeal among both … [Read more...] about PLAYMOBIL Creates a Truly Miraculous Toy Line
Union Square to Release Licensed Books Based On Mo Willems’ Characters
TLL Staff Hidden Pigeon Company has extended its partnership with Union Square & Co. to develop licensed books featuring Mo Willems’ beloved characters. Hidden Pigeon (HPC) was co-founded by Willems, who is a bestselling children’s book author. The new 10-year agreement expands their collaboration and will introduce a variety of new titles for the Union Square Kids … [Read more...] about Union Square to Release Licensed Books Based On Mo Willems’ Characters
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities
TLL Staff The animated 'frenemies' Tom and Jerry are marking 85 years of mischief and mayhem with a year-long global celebration. Warner Bros. Discovery has announced an array of licensed commemorative events, exclusive content, and special merchandise to honor the iconic cat-and-mouse pair. New Products and Collaborations A variety of themed merchandise is set to … [Read more...] about Tom and Jerry Celebrate 85 Years with Global Anniversary Festivities