By Allison Watkinson TLL Reporter Crayola has entered a licensing agreement with BrightColors to open new Crayola Experience venues over the next five years. “Today Crayola embarks on an expansion effort with a best-in-class partner who shares our ideals, and is equally dedicated to high-quality guest experiences,” said Warren Schorr, Crayola Senior Vice President Business … [Read more...] about Experiential Licensing: Crayola To Expand Its Crayola Experience Franchise
Crayola
Canada’s Native Shoes Signs Deal With a Crayola Crayon
The purpose-led footwear brand Native Shoes has announced a limited-edition collaboration with Crayola, celebrating the brands’ shared creativity. Drawing inspiration from Crayola bold and iconic colors, the spring range spans 11 of Native Shoes’ best-loved styles for adults and kids, brought to life in two distinct design families. Designed for colorful creatives, the classic … [Read more...] about Canada’s Native Shoes Signs Deal With a Crayola Crayon
License Factory Scores Sweet Deal With Crayola
The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy. The agreement covers the US, Canada and Mexico. The License Factory says Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking … [Read more...] about License Factory Scores Sweet Deal With Crayola
Famed Fashion Designer Partners with Crayola
For fashion designers, it’s all about the fabric, the cut, the sequins, the ... crayons? Well, at least for the iconic New York fashion designer Isaac Mizrahi, crayons will become a big part of his design output this year, thanks to a licensing collaboration with Crayola. Mizrahi says he is tickled pink - not sure if that’s Crayola’s Fuschia or Pink Flamingo - to share plans … [Read more...] about Famed Fashion Designer Partners with Crayola
Experiential & Partnerships Roundup: Worldwide
Contact the editor at karina@plainlanguagemedia.com Crayola and Bulu Inc. launch new Create It Yourself (CIY) monthly subscription boxes, based in part on its YouTube series. Each branded box contains supplies for two premium craft projects, including a how-to guide, a bonus crafting challenge, and unique surprises, gifts, and coupons. Penguin Ventures collaborates with Le … [Read more...] about Experiential & Partnerships Roundup: Worldwide
Going Corporate: 2019 Toys/Games Built on a TM
Contact the editor at karina@plainlanguagemedia.com Lest TLL neglects to honor those corporate trademarks/brands with influence in the toys and games space, here are some of the top highlights amongst those branded offerings we spotted on the floor at New York Toy Fair: The Smithsonian expands its a widening line of STEM toys aimed at older kids from Sakar. The line includes … [Read more...] about Going Corporate: 2019 Toys/Games Built on a TM
Experiential & Promotional Roundup
Contact the Editor at karina@plainlanguagemedia.com. Pantone's 2019 color of the year is Living Coral, a "nurturing" hue that is meant to evoke "lighthearted activity" and "playful expression." Crayola brings children at Chick-fil-A restaurants aseries of five premium toys to encourage creativity and fun. The program is supported by a micro-site on Crayola.com and marketing … [Read more...] about Experiential & Promotional Roundup
Experiential Roundup
Nickelodeon and Spin Master take Paw Patrol to Visionworks locations as part of a back-to-school initiative. Kids who have completed their annual eye exam get a free gift, which includes a Paw Patrol activity sheet, crayons, stickers, and a character mask. Beginning this July, the retailer will also debut it first-ever kids’ line of Paw Patrol frames, designed and distributed … [Read more...] about Experiential Roundup
Who’s News
Sony Pictures Entertainment’s consumer products division is establishing a Shanghai-based licensing office with Sabrina Gu leading direct deals in the territory as Director Consumer Products China. Gu continues to dual-report to Joseph Liao, CMO Beijing, and Jamie Stevens, EVP Worldwide Consumer Products. Disney Chairman & CEO Robert Iger resigns from the White House … [Read more...] about Who’s News
Collectibles, Preschool Snag Top Toys of the Year
Congrats to the winners of the 17th annual Toy of the Year Awards, hosted by the The Toy Industry Association (TIA). LEGO and Spin Master snagged three awards this year, while Funko and Mattel had two each. The Toy of the Year went to LEGO Friends Amusement Park Roller Coaster from LEGO, while the People’s Choice award went to Pop! from Funko. Seven out of the 14 total … [Read more...] about Collectibles, Preschool Snag Top Toys of the Year