By Allison Watkinson TLL Reporter Popeyes and Tequila Don Julio are releasing a co-branded Championship Lineup menu to celebrate the upcoming Super Bowl in New Orleans. Available for a limited time, the collaborative menu offers two meal options and one beverage that combine Popeyes' Louisiana-style cuisine with the flavors of Tequila Don Julio Reposado. The headline … [Read more...] about Popeyes and Tequila Don Julio Kick Off New Culinary Collab
Diageo
Baileys and Dolci Frutta Release Chocolatey Treats
By Allison Watkinson TLL Reporter Baileys and Dulci Frutta are launching an Irish Cream-flavored addition to Dolci Frutta's line of chocolate melting wafer desserts. The licensed Baileys Irish Cream x Dulci Frutta melting wafers were designed to bring the flavor of Diageo's classic Baileys liqueur to Saco Food's existing collection of alcohol-free Dulci Frutta … [Read more...] about Baileys and Dolci Frutta Release Chocolatey Treats
Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
By Allison Watkinson TLL Reporter Caffè Borbone is launching new Baileys-flavored cappuccino capsules as the latest product for the two brands' ongoing licensing partnership. Designed to work with Nescafé Dolce Gusto machines, the co-branded cappucino capsules combine the classic flavor of Baileys Irish Cream with Caffè Borbone's traditional Italian coffee … [Read more...] about Caffè Borbone Introduces Licensed Baileys Cappuccino Capsules
Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
By Allison Watkinson TLL Reporter Diageo North America has partnered with 3 Elizabeths to launch a licensed beef jerky product inspired by the Guinness stout brand. First established in 1759, Guinness stout beer is crafted using high-quality hops, yeast, water and roasted & malted barley. Guinness products are currently brewed in 49 countries worldwide and available for … [Read more...] about Beanstalk Brews Guinness-Flavored Beef Jerky for Diageo
Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
By Allison WatkinsonTLL ReporterAsembl has secured a licensing partnership between Diageo and Mondelēz International for a new Baileys-flavored Cadbury Old Gold chocolate block for the Australian market.Part of the Merchantwise Group, Asembl is a research-driven brand extension agency that specializes in design, lifestyle and fast-moving consumer goods.Working alongside global … [Read more...] about Asembl Brings Together Sweet Collab Between Baileys and Cadbury Old Gold
Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
Think of it as one more challenge for your New Year's Resolution to lose weight, as you pack on some more pounds with Diageo's new Baileys Extra Thick Salted Caramel Cream. The new product hitting shelves in the UK this winter is part of a continuing and so far very successful relationship brokered by Beanstalk between Diageo and the global dairy co-op Arla Foods. The Baileys … [Read more...] about Diageo Goes Big on Dairy Deal With Bailey’s Collaboration
IT’SUGAR NoHo: Pink, Sweet & Raunchy
Every once in a while, we like to get out of the office and do some window shopping. Have requests for a future store check? Contact the editor at karina@plainlanguagemedia.com with the stores you'd like to see in the New York City area. This month, we checked out a confectionery retailer that seeks to indulge pop culture trends as well as a sweeth tooth. Founded in 2006 by … [Read more...] about IT’SUGAR NoHo: Pink, Sweet & Raunchy