Experiential licensing, including theme parks, touring exhibitions and other location-based attractions can provide both revenue and ongoing exposure to build or maintain relationships with fans. Here are some of the latest deals: Marvel partnered with Victory Hill Exhibitions to open the Avengers S.T.A.T.I.O.N.—an experience that promises to give fans a look at intelligence … [Read more...] about Interactive Branding
Discovery
Who’s News
James Pitaro is now Chairman of Disney Consumer Products & Interactive Media as Leslie Ferraro departs. Kirsten Fallon has been appointed as Director on the LMCA’s NY HQ staff. VIMN promotes Claire O'Connor to VP Consumer Products in Asia, Australia and New Zealand Xilam grows with Marie-Laure Marchand, who will head up global consumer products at the French animation … [Read more...] about Who’s News
Who’s News
Nickelodeon promoted Jennifer Caveza to SVP Toys & Business Development and Jon Roman to SVP Boys' Toys & Business Development. Across the pond, Nickelodeon U.K. has appointed Alison Bakunowich as General Manager to replace Tina McCann, who is stepping down from running the children’s TV network. Discovery Consumer Products brought on Felicia Tuan as Regional Director … [Read more...] about Who’s News
Who’s News
HTI promoted Alison Downie Global Licensing & Brand Director. Rocket Licensing appointed Megan Wain as the new Licensing Coordinator. Penguin Ventures appointed Thomas Merrington to the newly created role of Peter Rabbit Brand Manager & Head Product Development for the Penguin Ventures portfolio. Meanwhile, Penguin Random House Children's U.K. promoted Richard Haines … [Read more...] about Who’s News
Who’s News
Anne Globe is the new chief marketing officer for Skydance Productions and will head up marketing, publicity, licensing and promotion of the five-year-old companies brands including 2015 releases “Terminator: Genisys” and “Mission: Impossible 5.”Brand Central promotes two key employees: Jodi Bogdanoff to vice president of licensing responsible for overseeing the agency’s food … [Read more...] about Who’s News