TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Disney licensing
Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
By Gary Symons TLL Editor in Chief Humanity’s long-feared robot uprising has officially been downgraded to 'playtime', as Robosen Robotics announced the launch of its MINI Robots collection featuring beloved Disney and Pixar characters. Available for pre-order starting Sept. 25, this new lineup of autonomous bots transforms Toy Story and WALL-E favorites into programmable, … [Read more...] about Robosen’s Disney-Themed Robots Show Resistance is Futile … and Adorable
Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
TLL Staff Hasbro and Disney Consumer Products are expanding their partnership to introduce a new line of Play-Doh playsets inspired by Disney characters. The debut collection centers on Disney Jr.’s Mickey Mouse Clubhouse, a series that has been a fixture for pre-school audiences. The new playsets, available now on Amazon, are designed to encourage early cognitive growth and … [Read more...] about Hasbro, Disney Expand Play-Doh Collaboration With Mickey Mouse Playsets
Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
By Gary Symons TLL Editor in Chief Bath & Body Works is taking a walk on the wicked side with its latest line of fragrances. Fresh off the glittering success of its Disney Princess fragrance collection earlier this year, the retailer is swapping tiaras for thorns with its latest collaboration: The Disney Villains Collection. Launching September 3, the line captures the … [Read more...] about Bath & Body Works Casts a Spell With Disney Villains Fragrance Collection
Align Technology and Disney Launch Freakier Friday Collaboration
By Allison Watkinson TLL Reporter Align Technology and Disney have launched a collaborative partnership that brings the Invisalign brand to the Freakier Friday film. The partnership features a large-scale marketing campaign that is designed to appeal a broad range of audiences and demographics. Many of the activations focus on lead actress Julia Butters, who is a … [Read more...] about Align Technology and Disney Launch Freakier Friday Collaboration
Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences
By Gary Symons TLL Editor in Chief Disney is commemorating the 30th anniversary of Toy Story, the groundbreaking 1995 Pixar film that launched a global franchise and redefined animation. The studio's celebration of one of its top brands will include a slate of new products, theme park experiences, and a renewed global licensing agreement with Mattel. Since its … [Read more...] about Disney Celebrates 30 Years of ‘Toy Story’ with New Products and Experiences
Dynamite Entertainment Brings Stitch to Licensed Comics
By Allison Watkinson TLL Reporter Dynamite Entertainment and the Walt Disney Company are launching a new licensed comic book series for the Stitch franchise. Written by Connor Ratliff and James III, the plot of the upcoming Stitch comic follows Dr. Jumba Jookiba as he tries to collect the Villain Points needed to retain his membership benefits with the Evil Genius … [Read more...] about Dynamite Entertainment Brings Stitch to Licensed Comics
Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
By Allison Watkinson TLL Reporter Ono Hawaiian BBQ and Walt Disney Animation Studios have launched a collaborative partnership for a new Moana 2 Ono Keiki meal. Founded in 2002, Ono Hawaiian BBQ is a casual restaurant known for its Hawaiian cuisine-inspired dishes that are prepared from scratch daily and grilled to order. The licensing promotion between Ono Hawaiian … [Read more...] about Ono Hawaiian BBQ and Disney Launch Moana 2 Ono Keiki Kids’ Meal
Hugo Launches The Nightmare Before Christmas Capsule Collection
By Allison Watkinson TLL Reporter The Hugo brand has launched a licensed fashion collection, inspired by Disney's classic stop-motion animated film, The Nightmare Before Christmas. The Nightmare Before Christmas x Hugo collection includes a range of sweatshirts, t-shirts, hoodies, pajamas, socks, a scarf, a tie, a beanie and sneakers that feature iconography inspired … [Read more...] about Hugo Launches The Nightmare Before Christmas Capsule Collection
DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza
By Gary Symons TLL Editor in Chief The pizza masters at DiGiorno are using their super powers to churn out some pizza 'Marvels' for fans of Deadpool & Wolverine. The 'merc with a mouth' will find his pie hole stuffed with some pizza that "defies the laws of common decency," the partners say, as DiGiorno is offering up four new pies themed on the upcoming film, … [Read more...] about DiGiorno Puts Maximum Effort Into Deadpool & Wolverine Pizza