The Licensing Letter

Dr. Seuss Licensing

Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

By Allison Watkinson TLL Reporter Hormel Foods has partnered with Dr. Seuss Enterprises to introduce a collection of co-branded Green Eggs & SPAM products. The partnership is highlighted by a Green Eggs & SPAM classic twin pack which features limited-edition artwork for the 65th anniversary of Dr. Seuss's popular book. "The iconic rhythm and rhymes of Dr. … [Read more...] about Hormel Foods and Dr. Seuss Enterprises Serve Up Green Eggs & SPAM

Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP

TLL Staff Dr. Seuss Enterprises has announced the promotion of Ellie Terveen to Executive Vice President, Operations, as the company continues its recent expansion. Dr. Seuss has reported rapid growth in recent years across the categories of publishing, consumer products, education, and entertainment. In her new role, Terveen will lead strategic financial planning, oversee IT … [Read more...] about Who’s News: Dr. Seuss Enterprises Promotes Ellie Terveen to Executive VP

Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has renewed and expanded its partnership with Little Dot Studios to further grow its YouTube channel with new content. The partnership renewal comes after a massive surge in viewers and subscriptions for the Dr. Seuss channel that resulted from the two companies previous collaboration last year. The enhanced licensing … [Read more...] about Dr. Seuss Enterprises Expands Partnership with Little Dot Studios

Licensing International Announces 2025 Hall of Fame Inductees

TLL Staff Licensing International today announced its 2025 Hall of Fame inductees, recognizing a distinguished group of executives and creators for their contributions to the global brand licensing industry. This year’s honorees include corporate leaders, cultural icons, and creative pioneers whose work has helped shape and grow the $369 billion global licensing market. The … [Read more...] about Licensing International Announces 2025 Hall of Fame Inductees

Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Imagine Learning have launched a licensing partnership to bring Dr. Seuss books to the Imagine Language & Literacy platform. This collaborative partnership marks the first time that the Dr. Seuss portfolio will be made available through an educational technology platform. "Building reading skills at an early … [Read more...] about Dr. Seuss Enterprises Partners with Imagine Learning for Digital Literacy

Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions

TLL Staff Dr. Seuss Enterprises has announced the promotions of Jimeka Broussard to Director of Licensing, North America and Jenna Marson to Director of Licensing, International Markets. The company says these leadership appointments reflect the company’s commitment to accelerating its licensing efforts both domestically and internationally as it seeks to expand its … [Read more...] about Who’s News: Dr. Seuss Bolsters Licensing Leadership with Strategic Promotions

Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Shaliquinn’s Schematics have launched an official Dr Seuss DLC for the Minecraft video game. Created by Shaliquinn’s Schematics, the officially licensed Minecraft DLC features three distinct levels that include a variety of characters, settings and story inspiration from classic Dr Seuss properties like The … [Read more...] about Shaliquinn Designs Major Expansion for Dr. Seuss’ Minecraft Game

NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has signed a licensing partnership with NAADAM for a multi-part series of  sustainably-sourced cashmere clothing. The first collection to launch is focused on the Dr. Seuss children's property, The Cat in the Hat. NAADAM's The Cat in the Hat apparel collection includes six sweaters and six t-shirts that feature … [Read more...] about NAADAM and Dr. Seuss Enterprises Collaborate on Comfy Cashmere Collections

Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations

By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Ellie Terveen to serve as the company's new VP of operations. In her new role at Dr. Seuss Enterprises, Terveen will be responsible for leading the company's licensing, publishing, retail and digital business operations around the world."Stepping into this new role as vice president of operations is both an … [Read more...] about Who’s News: Dr. Seuss Promotes Ellie Terveen to VP of Operations