By Allison Watkinson TLL Reporter WildBrain CPLG has secured new licensees for Dr. Seuss' The Cat in the Hat, to support the animated feature film that will debut in 2026. The expanded licensing program for The Cat in the Hat includes new international partners across a wide range of product categories and retail markets. The new Cat in the Hat's licensing partners include … [Read more...] about Cat in the Hat Is Now the Cat in Sneakers, In Licensing Deal With Adidas
Dr. Seuss Licensing
CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
By Gary Symons TLL Editor in Chief CAA Brand Management has signed a multi-year agreement to serve as the licensing agency for Dr. Seuss Enterprises in Latin America. The news from Dr. Seuss Enterprises CEO Susan Brandt and CAA president Noah Gelbart was so exciting the spirit of Dr. Seuss weighed in personally with this statement: "In the land of Seuss, where the stories … [Read more...] about CAA to Rep Dr. Seuss In A Box, With A Fox, in Latin America
Dr. Seuss and Random House Reveal Authors for New Seuss Books
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises and Random House Children’s Books have announced the first line-up of authors that will contribute to the Seuss Studios publishing program.The initial lineup of childrens' authors and illustrators includes Lala Watkins, Sarah Hwang, Jerrard K. Polk and Avani Dwivedi. Based on previously unpublished sketches and … [Read more...] about Dr. Seuss and Random House Reveal Authors for New Seuss Books
Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has promoted Nicole Gates to Vice President, Legal, and hired Mike Lancaster as Corporate Counsel. “I’ve had the pleasure of working alongside Nicole for over five years now, and I cannot overstate what an incredible asset she is to Dr. Seuss Enterprises’ executive team as well as to the company as a whole," said … [Read more...] about Who’s News: Dr. Seuss Beefs Up Its Corporate Legal Team
Wondery Assembles A-List Talent For New Grinch Podcast
By Gary Symons TLL Editor in Chief He started out as a mean one, and ended up as one mean podcaster. The Amazon-owned podcast network Wondery has announced a partnership with Dr. Seuss Enterprises to launch a hilarious new podcast. Called ’Tis The Grinch Holiday Talk Show’, the original new podcast series features a selection of top drawer acting … [Read more...] about Wondery Assembles A-List Talent For New Grinch Podcast
Who’s News: Dr. Seuss Hires New Head of Retail Sales
By Allison Watkinson TLL Reporter Dr. Seuss Enterprises has hired merchandising veteran Ellie Terveen as the company's new director of retail sales. “I am so grateful to be joining the team at Dr. Seuss Enterprises, helping to move on their vision of promoting literacy and imagination through Dr. Seuss’s iconic works.” said Terveen. “In this new role, I look forward to … [Read more...] about Who’s News: Dr. Seuss Hires New Head of Retail Sales
Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site
By Allison Watkinson TLL Reporter Jade City Foods and Dr. Seuss Enterprises have launched a co-branded e-commerce website for their limited edition Grinch-themed product line. The products in the licensed collection include coffee, hot chocolate, matcha, and hot sauce featuring characters from How The Grinch Stole Christmas! such as the Grinch, Max, and Cindy-Lou Who. … [Read more...] about Roast Beast Sauce and Who Hash Available at Dr. Seuss eCommerce Site
Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
By Allison WatkinsonTLL Reporter Prime Video is releasing a licensed baking competition series called Dr. Seuss Baking Challenge on Dec. 13, 2022. Dr. Seuss Baking Challenge will feature nine teams of two bakers that will compete for a grand prize of $50,000. In each episode, the competitors will be given a challenge based 0n licensed characters and stories from the Dr. … [Read more...] about Prime Video Rings in the Holidays With Dr. Seuss Baking Challenge
Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
By Gary Symons TLL Editor in Chief Dr. Seuss is one of those properties that everyone knows instantly. We all read the ridiculously funny rhymes of Cat in the Hat or Green Eggs and Ham, and as parents, read Horton Hears a Who and the classic How the Grinch Stole Christmas to our own children. The author Theodor Seuss Geisel published more than 60 children's books over his … [Read more...] about Interview: Shannon Spisak On How Dr. Seuss Maintains Its Powerful Brand
Dr. Seuss Expands Its Marketing and Licensing Teams
The children's entertainment company Dr. Seuss Enterprises has promoted Shannon Spisak to Vice President of Marketing and Communications. As well, Dr. Seuss is further expanding their management team with the new appointments of Vienna Downes, Jimeka Broussard, and Raquel Ojalvo into positions within retail and licensing. Spisak previously held the role of Senior Director of … [Read more...] about Dr. Seuss Expands Its Marketing and Licensing Teams