By Allison WatkinsonTLL ReporterWeedmaps and WTG Enterprises have signed a licensing partnership for in-episode Weedmaps integrations in The Freak Brothers TV series.Founded in 2008, Weedmaps is an online cannabis marketplace that is owned and operated by WM Technology. The Weedmaps marketplace provides consumers with services such as cannabis information, product discovery, … [Read more...] about Weedmaps and The Freak Brothers Get Lit With In-Episode Licensing Integrations
E-commerce
Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
By Allison WatkinsonTLL ReporterMacy’s, Inc. has announced the appointment of Massimo (Max) Magni as its new chief customer and digital officer. Founded in 1858, Macy's Inc. is a U.S. department store chain that currently operates an extensive ecommerce business alongside numerous brick-and-mortar retail locations across the country. In his new role at Macy's, Magni will guide … [Read more...] about Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer
Forever 21 Launches First Metaverse-Tested Fashion Collection
By Allison WatkinsonTLL ReporterIn partnership with Virtual Brand Group, Forever 21 is launching a real-life fashion collection inspired by items in its Shop City metaverse store on Roblox. The new F21 Metaverse Collection features hoodies, t-shirts, and accessories with elements inspired by the brand’s virtual products featured on the Shop City Roblox e-store. The collection … [Read more...] about Forever 21 Launches First Metaverse-Tested Fashion Collection
Route One Apparel Announces Licensee Agreement with Morton Salt
By Allison WatkinsonTLL Reporter Route One Apparel has reached an official licensee agreement with Morton Salt for new consumer product collections featuring the Morton Salt Umbrella Girl logo. Morton Salt is an American company that produces salt for culinary purposes, household use, industrial use, water conditioning, agricultural use, road use, and more. The … [Read more...] about Route One Apparel Announces Licensee Agreement with Morton Salt
The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
By Allison WatkinsonTLL Reporter IMG has signed an exclusive licensing deal between the fashion brand, Florence by Mills, and the ecommerce platform, ABOUT YOU. Established by actress, producer, and entrepreneur Millie Bobby Brown in 2019, the Florence by Mills brand specializes in skincare and color cosmetic products that are easy to use and affordably priced. The … [Read more...] about The Florence by Mills Brand Launches Fashion Collection on ABOUT YOU
To Sell Shark Tank Goods, Cuban Makes Bet on
E-Commerce
Celebrity entrepreneur Mark Cuban is making a new investment in e-commerce, the fastest growing retail channel for licensed goods. Cuban's eponymous Mark Cuban Collection of products featured on the TV show Shark Tank debuted June 1 on Amazon.com, forgoing Walmart, Target and other large retailers.
The Mark Cuban Collection is in the Amazon Exclusives store, which stocks … [Read more...] about To Sell Shark Tank Goods, Cuban Makes Bet on
E-Commerce
E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment
By Karina MasolovaOver $11 billion in licensed merchandise was sold through e-commerce retail channels in the U.S. and Canada in 2015, according to The Licensing Letter’s Annual Licensing Business Survey. Factoring out automobiles and fuel, the U.S. Commerce Department estimates that 10.5% of all U.S. retail sales in 2015 were made online. In contrast, TLL estimates that … [Read more...] about E-commerce Sales Top $11 Billion in 2015; Led by Trademarks and Entertainment
Topps Hits a Hot Market Home Run
By Glenn Demby A Topps official described it as “the perfect storm.” 285-pound Mets pitcher Bartolo Colon is a beloved player with a cult following who also happens to play in New York. And he picked the perfect time to strike his blow—a Saturday evening game on national TV airing just a few minutes after the Kentucky Derby. But while luck played a part, Topps’s spectacular … [Read more...] about Topps Hits a Hot Market Home Run
Which Brands Are Best At Engaging Their Customers?
By Glenn S. Demby, Esq. The phrase "consumer engagement," kept coming up in this year's TLL Annual Survey, especially when respondents identified the key trends shaping licensing. "It's all about connecting with consumers and forging an emotional and day-to-day relationship so that your brand becomes part of their lives," according to one respondent. So, who does the best job … [Read more...] about Which Brands Are Best At Engaging Their Customers?
Emily Weiss Gives Beauty a Millennial Makeover
By Glenn S. Demby, Esq. Unless you're a close follower of the beauty market, this week's launch of the Glossier (pronounced "glossy AY," as in "dossier") Phase 2 Set might have escaped your notice. But while the new makeup set is no game changer, Emily Weiss, the persona behind the Glossier brand is. Weiss and the digital company she founded three years ago are in many ways the … [Read more...] about Emily Weiss Gives Beauty a Millennial Makeover