The Licensing Letter

Entertainment and Character Licensing

Spiralcute Signs Jazwares as its New Master Toy Partner

By Allison Watkinson TLL Reporter The Spiralcute agency has signed a multi-year partnership with Jazwares to produce licensed toys and collectibles for its IP portfolio. Through the new agreement, Jazwares will serve as the master toy partner and international distributor for Spiralcute’s portfolio of character brands (excluding Asia). This portfolio includes … [Read more...] about Spiralcute Signs Jazwares as its New Master Toy Partner

WildBrain CPLG Expands Licensing Programs for Dr. Seuss Enterprises

By Allison Watkinson TLL Reporter WildBrain CPLG and Dr. Seuss Enterprises are expanding two well-known Dr. Seuss properties with a slate of licensing partnerships and collaborations. The new expansions are bringing an array of content and products for The Cat in the Hat and How the Grinch Stole Christmas! to the UK, Europe and the Asia-Pacific. These new licensing … [Read more...] about WildBrain CPLG Expands Licensing Programs for Dr. Seuss Enterprises

Tonies and Pikachu Press Create Pokémon Audio Content

By Allison Watkinson TLL Reporter Tonies and Pikachu Press have announced a partnership to bring licensed Pokémon content to the Toniebox storytelling system. The collaboration will introduce immersive Pokémon-themed stories in an audio format created exclusively for the Toniebox by the Pikachu Press publishing imprint. “Welcoming Pokémon to the Toniebox platform is a … [Read more...] about Tonies and Pikachu Press Create Pokémon Audio Content

Miraculous Corp and Iron Studios Debut Miraculous Collectible Statue

By Allison Watkinson TLL Reporter Miraculous Corp has partnered with Iron Studios to debut a licensed 10th anniversary Miraculous collectible statue that features Ladybug and Cat Noir. Hand-painted and crafted from polystone, the deluxe art scale 1/10 statue depicts the two licensed heroes in a stylized pose atop the rooftops of Paris. "Our goal was to create something … [Read more...] about Miraculous Corp and Iron Studios Debut Miraculous Collectible Statue

Funko and Netflix Launch KPop Demon Hunters Collectibles

By Allison Watkinson TLL Reporter Funko has partnered with Netflix to launch a collection of licensed Funko POP! figures based on KPop Demon Hunters. Available now, the new Funko POP! range is one of the first hardline collectible offerings to hit retail following the film's release in June. The new range includes popular characters from the Netflix film including vocalist … [Read more...] about Funko and Netflix Launch KPop Demon Hunters Collectibles

Jazwares Named Master Toy Partner For Miraculous Corp

By Gary Symons TLL Editor in Chief The acclaimed toy company Jazwares has just enjoyed a 'Miraculous' boost to its business, thanks to a new licensing deal. Miraculous Corp has just named Jazwares as its exclusive global master toy partner, in a deal that includes the studio's global hit Miraculous: Tales of Ladybug & Cat Noir. “At Jazwares, we create toy … [Read more...] about Jazwares Named Master Toy Partner For Miraculous Corp

SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

By Allison Watkinson TLL Reporter SHEIN has announced a licensing partnership with Hasbro to release exclusive fashion collections for both My Little Pony and Transformers. The two collections include a total of 91 different clothing items that feature licensed characters and imagery from the Hasbro brands. The apparel designs are available across a range of … [Read more...] about SHEIN and Hasbro Unveil My Little Pony & Transformers Apparel 

Handmade by Robots Brings Hello Kitty Figures to Comic-Con

By Allison Watkinson TLL Reporter Alliance Entertainment and Sanrio recently debuted a Hello Kitty vinyl figure at SDCC 2025 through Alliance's Handmade by Robots brand. Crafted in the signature style of the Handmade by Robots brand, the licensed Hello Kitty collectible is made from vinyl that is given the look of a hand-stitched or knitted piece. Dubbed the Hello … [Read more...] about Handmade by Robots Brings Hello Kitty Figures to Comic-Con

Bullseye and Bulldog Dart into Licensing Deals

By Allison Watkinson TLL Reporter Bulldog Licensing has secured new licensing deals for the Bullseye brand to promote the upcoming return of the darts game show to ITV. As the game show prepares to make its return to ITV, Bulldog Licensing has signed four new partners for the brand that span candy, costumes, art décor and publishing. These new licensees include Rose … [Read more...] about Bullseye and Bulldog Dart into Licensing Deals