The Licensing Letter

entertainment/character licensing

Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

By Gary Symons TLL Editor in Chief It’ll be almost impossible to visit Licensing Expo this year without seeing a LOT of the hit show Zoonicorn. Fresh off the brand’s recent global licensing deal with DIY plush company Teddy Mountain, Zoonicorn is making a big splash at the Expo, and by big, we mean 16-feet-tall! A gigantic inflatable version of the Zoonicorn … [Read more...] about Fast Growing Zoonicorn Brand Seeks Licensing Partners at Expo

Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

By Allison Watkinson TLL Reporter Global Icons and Fleischer Studios have signed a wide range of new licensing collaborations for the Betty Boop entertainment brand. Launched in 1930, the Betty Boop character IP was created by Max Fleischer of Fleischer Studios, in association with Paramount. Since its creation, the Betty Boop brand has been featured in a wide range of movies, … [Read more...] about Betty Boop Gets New Licensing Collabs Through Global Icons and Fleischer Studios

Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

By Allison Watkinson TLL Reporter Loungerie has partnered with King Features to debut a licensed Olive Oyl product collection in Brazil for Mother's Day. The Loungerie x Olive Oyl partnership was brokered by Vertical Licensing, King Features’ licensing representative in Brazil. The Loungerie brand has developed pajamas for women and children and gift items for the … [Read more...] about Olive Oyl Gets Comfy With Sleepwear Collection From Loungerie

Warner Discovery Racing to Retail With Licensed Products From The Flash

By Allison Watkinson TLL Reporter Warner Bros Discovery and DC are set to launch a multiverse of merchandise inspired by the highly anticipated film The Flash. Warner Bros. Discovery Global Consumer Products (WBDGCP) says all-new products across numerous categories will give fans around the world a taste of the epic story that will unfold when the film releases in … [Read more...] about Warner Discovery Racing to Retail With Licensed Products From The Flash

Sesame Workshop Launches Program for Children With Autism

By Allison Watkinson TLL Reporter Sesame Workshop has released new educational resources for Autism Acceptance Month featuring licensed Sesame Street characters. The resources were created as part of the Sesame Street and Autism: See Amazing in All Children initiative which was founded in 2015 with the help of more than 250 organizations and experts within the autistic … [Read more...] about Sesame Workshop Launches Program for Children With Autism

Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

By Allison Watkinson TLL Reporter Intimissimi Uomo has created a complete Spring/Summer 2022 collection inspired by King Features’ iconic characters Popeye the Sailor Man and Olive Oyl. The licensed collection features a range of apparel including underwear, cropped pajamas, t-shirts, matching socks and swimwear. The designs incorporate Popeye’s trademark nautical style with … [Read more...] about Popeye Stylin’ In Licensed Intimissimi Uomo Apparel Collection

Literary Licensing: Oddbods Go to Print With Signature Publishing Deal

Signature Publishing and One Animation have inked a deal to launch a dedicated Oddbods-themed issue of Signature’s successful changing-theme magazine for pre-school children, ADVENTURES WITH. Under the partnership, the ADVENTURES WITH Oddbods issue will go on sale in the UK beginning Feb. 10. “We’re always looking for creative ways to bring the Oddbods characters to life for … [Read more...] about Literary Licensing: Oddbods Go to Print With Signature Publishing Deal

Mattel Snags Global Deal For Disney Princess and Frozen

Multi-Category Collection Expected to Arrive at Retailers Worldwide Beginning 2023 Toy giant Mattel has signed a global, multiyear licensing deal for two of Disney's most popular franchises. Under the agreement, Mattel will have the global licensing rights to develop lines of toys for the Disney Princess line and the Frozen franchise. The agreement is with Disney Consumer … [Read more...] about Mattel Snags Global Deal For Disney Princess and Frozen

TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products

Animation studio ZAG has signed a global licensing agreement with PMI for a line of consumer products for the television series Miraculous – Tales of Ladybug and Cat Noir. The deal for Miraculous-branded consumer products will see new merchandise debut at retail in Summer 2022. Performance Media Industries (PMI) has a business strategy based on cementing licensing agreements … [Read more...] about TV Series Licensing: ZAG Signs ‘Miraculous’ Deal With PMI For Consumer Products