By Gary Symons TLL Editor in Chief SeaWorld and The Pinkfong Company are teaming up for a fintastic celebration marking a decade of the beloved children’s character Baby Shark. The collaboration will bring exclusive live character interactions, themed attractions, and the premiere of a brand-new Baby Shark music video to SeaWorld parks across the country. Starting April … [Read more...] about SeaWorld and Baby Shark Make a Splash with New Park Experience
Entertainment licensing
Peanuts Celebrates 75 Years with Poetic Brands Partnership
TLL Staff Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters. The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal. The upcoming collection, set to … [Read more...] about Peanuts Celebrates 75 Years with Poetic Brands Partnership
SPCP Unveils Licensing Collaborations for The Last of Us
By Allison Watkinson TLL Reporter Sony Pictures Consumer Products has announced a slate of new licensing partners for The Last of Us TV series. Inspired by the series' upcoming second season, the new licensees will offer a wide selection of products that are based on themes, visual elements and props from the show's fictional dystopian future. “The Last of Us captivates … [Read more...] about SPCP Unveils Licensing Collaborations for The Last of Us
San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
By Allison Watkinson TLL Reporter The hugely popular pop culture convention, San Diego Comic-Con (SDCC), is set to make its European debut in Málaga, Spain. This historic expansion marks the first time in over 50 years that the convention will be held outside the United States. The announcement was made on March 10, 2025, during a launch event at the Gran Hotel Miramar in … [Read more...] about San Diego Comic-Con Expands to Europe With Event in Málaga, Spain
Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
By Gary Symons TLL Editor in Chief The fate of Sesame Street hangs in the balance, as brand owner Sesame Workshop cuts staff in the wake of Warner Bros. Discovery's decided not to renew its distribution deal. Sesame Workshop is not only the owner of the Sesame Street brand, but is also an important force in childhood education in the United States and around the world. It is … [Read more...] about Sesame Workshop Cutting Staff, Sesame Street’s Fate in Limbo
Chordal Launches InstantClear to Streamline Music Licensing
TLL Staff The music rights tech company Chordal has introduced InstantClear, a pre-cleared music licensing system designed to simplify and scale the commercial music industry’s licensing process. The system, which utilizes patent-pending technology, aims to provide a more efficient solution for securing legal, financial, and creative rights to fractionally owned songs. “With … [Read more...] about Chordal Launches InstantClear to Streamline Music Licensing
Build-A-Bear is About to Build-A-CoComelon Collection
By Gary Symons TLL Editor in Chief Moonbug Entertainment has teamed up with Build-A-Bear Workshop to launch their first collaborative CoComelon collection. The new line is designed to bring all the musical charm of CoComelon to Build-A-Bear's line of furry plush pals. Available now, the collection allows CoComelon fans to dress their favorite bear in cute outfits, … [Read more...] about Build-A-Bear is About to Build-A-CoComelon Collection
Licensing Works! Tagged to Rep Educational ‘Blocks’ Series
By Gary Symons TLL Editor in Chief Alphablocks and Blue Zoo Licensing have named top agency Licensing Works! to represent their award-winning 'Blocks' series. Licensing Works will take on the responsibility for North American agency representation of the preschool property Blocks Universe, which includes Alphablocks, Colorblocks, Numberblocks and Wonderblocks. … [Read more...] about Licensing Works! Tagged to Rep Educational ‘Blocks’ Series
Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
By Gary Symons TLL Editor in Chief Once in a while we at TLL see a property that poses a great opportunity for licensees that we just have to point out. The BBC smash hit Bluey was a great example, as that program, which we featured heavily at successive Licensing Expos, has exploded to become one of the top children's shows in the world. A new show debuting on … [Read more...] about Lion Forge’s Iyanu Brings a Global Opportunity to Toy Fair
Bath & Body Works Develops Disney Princess Fragrances
By Allison Watkinson TLL Reporter Bath & Body Works' has partnered with Disney for a licensed fragrance collection inspired by Disney Princesses. The collaborative collection features 85 products that are available in six distinct scents inspired by popular Disney Princesses including Moana, Ariel, Tiana, Belle, Jasmine and Cinderella. Officially launching on … [Read more...] about Bath & Body Works Develops Disney Princess Fragrances