By Gary Symons TLL Editor in Chief The Walt Disney Company (NYSE: DIS) has announced the creation of a new enterprise marketing and brand organization. This new division will change the way Disney markets its films, TV series, brands, and consumer products around the world. The company says the move is intended to align the company’s industry-leading marketing teams … [Read more...] about Who’s News: Asad Ayaz to Head Disney’s New Marketing and Brand Division
Entertainment licensing
Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
TLL Staff Magic Light Pictures has added Mookie Toys to the growing roster of licensees for The Gruffalo, appointing the global toy company to develop a new range of lifestyle and wooden toys inspired by the evergreen preschool property. The licensed toy line is scheduled to launch in August 2026 and will feature educational and imaginative play items aimed at young … [Read more...] about Mookie Toys to Produce Toys for Magic Light’s The Gruffalo
Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
TLL Staff Miraculous characters Ladybug and Cat Noir will be getting a taste of the limelight, as partner Monlove announces plans for a live stage performance. Miraculous Corp., the joint venture between partner studios Mediawan and ZAG, says it has signed a deal with entertainment producer Monlove for the 'Miraculous Live Stage Spectacular'. Featuring superheroes Ladybug and … [Read more...] about Ladybug and Cat Noir Hit the Stage in Live Production of ‘Miraculous’
Real Life Godzilla Stomps Into Tokyo’s Haneda Airport
By Gary Symons TLL Editor in Chief It was 1954 when the 'King of Monsters' first rampaged through Tokyo, crushing buildings and plucking aircraft out of the sky. Now a much friendlier Godzilla is back, and welcoming visitors to Japan at Tokyo's Haneda Airport. The Haneda Godzilla Global Project has launched a "mega-scale initiative" to broadcast Japanese entertainment to … [Read more...] about Real Life Godzilla Stomps Into Tokyo’s Haneda Airport
Care Bears Make Their First Foray Into Location-Based Entertainment
TLL Staff Cloudco Entertainment is expanding the Care Bears brand into location-based experiences with the opening of its first official Care Bears Play Area in the United States. The interactive play space is scheduled to debut in January at Barton Creek Square in Austin, Texas. Developed in collaboration with retail real estate company Simon, the Care Bears Play Area is … [Read more...] about Care Bears Make Their First Foray Into Location-Based Entertainment
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia
Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
By Gary Symons TLL Editor in Chief Pura Vida Foods has released a new line of frozen meals that combine healthy choices with the fun of popular Disney and Pixar characters. PuraVida Foods just expanded its KidsLife brand in December with the new line of licensed frozen meals, marking the brand’s latest move into character-driven food products. “We built PuraVida on the … [Read more...] about Disney-Pixar Partner With PuraVida Foods on Healthy Frozen Meals
Ian Lambur Returns to ZAG In Critical New Role
TLL Staff European animation house ZAG has appointed former Cloudco exec Ian Lambur as the executive vice president of the ZAGTOON Series Department. Lambur formerly served as Executive Vice-President of Content Strategy and Co-Productions at Cloudco. Prior to his role at Cloudco, Lambur served as EVP, Production, Distribution and Co-Productions at ZAG. He has also served in … [Read more...] about Ian Lambur Returns to ZAG In Critical New Role
Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals
TLL Staff Jack, Chrissy and Janet are back, both on TV screens and store shelves, as the series Three's Company is seeing a new surge of licensing activity. Brand owner DLT Entertainment is stepping up its licensing efforts around the classic sitcom Three’s Company, rolling out a broad slate of officially licensed merchandise spanning apparel, collectibles, calendars and home … [Read more...] about Classic Series ‘Three’s Company’ Sees Surge of Licensing Deals
Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In
By Gary Symons TLL Editor in Chief In a crossover few would have predicted—and perhaps even fewer would have conceived of—Cloudco Entertainment’s Care Bears are heading into the Upside Down. Cloudco has partnered with Netflix’s Stranger Things and global toy company Basic Fun! for a limited-edition plush collection that merges one of entertainment’s most relentlessly … [Read more...] about Care Bears Venture Into the Upside Down in Unlikely Stranger Things Tie-In