TLL Staff Disney has given Mattel its royal seal of approval, renewing its multi-year global licensing agreement covering the Disney Princess and Frozen franchises. Those two brands are two of the most successful doll lines in the world, even rivalling Mattel's own Barbie franchise, so the renewal is a major—although fully expected—deal for Mattel. Through the agreement, … [Read more...] about Disney Renews Mattel Deal For Disney Princess and Frozen Dolls
Entertainment licensing
Variety Reports Paramount Skydance to Lay Off 2,000+ Workers
By Gary Symons TLL Editor in Chief More than 10% of Paramount's employees will be laid off in the coming weeks, as the newly merged Paramount Skydance company begins expected cost cutting measures. The news will come as a shock but not a surprise to affected employees, since major job cuts were expected well before the merger between Skydance Media and Paramount Global … [Read more...] about Variety Reports Paramount Skydance to Lay Off 2,000+ Workers
Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
TLL Staff Women in Toys, Licensing & Entertainment (WiT) added some horsepower to their board of directors, adding Lisa Orman of KidStuff and Lourdes Arocho from Paramount. Lisa Orman is the founder and president of KidStuff PR, a public relations agency she launched in 1994 as the agency of record for retailer Zany Brainy. For more than 30 years, she has specialized in … [Read more...] about Who’s News: Lisa Orman and Lourdes Arocho Join Women in Toys Board
Miraculous Celebrates 10 Years With New Products and Season Six Launch
TLL Staff Miraculous - Tales of Ladybug and Cat Noir is marking its 10th anniversary with an ambitious slate of new licensed products and collaborations. The new products are coming out just in time for the 2025 holiday season, and while new episodes from Season Six continue their debut on Disney Channel, Disney XD, and Disney+. Since its debut in 2015, Miraculous has won … [Read more...] about Miraculous Celebrates 10 Years With New Products and Season Six Launch
Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
By Gary Symons TLL Editor in Chief The Fraggles are back, as Teddy Mountain LLC has signed a deal to produce plush toys for the Jim Henson Company. Under the agreement, Teddy Mountain will create and distribute fully stuffed as well as DIY branded plush toys featuring characters from Henson’s beloved Fraggle Rock series. "Partnering with the iconic Jim Henson Company is an … [Read more...] about Teddy Mountain Producing Plush Toys for Fraggle Rock Fans
Absolut Performs Magic With “Wicked: For Good” Cocktails
By Gary Symons TLL Editor in Chief Absolut's potion masters have been hard at work, putting out a new line of cocktails to celebrate the release of Wicked: For Good. The highly anticipated sequel to the blockbuster musical Wicked flies like a winged monkey into theaters on November 21. To mark the occasion, Absolut is teaming up with Universal Pictures for some spellbinding … [Read more...] about Absolut Performs Magic With “Wicked: For Good” Cocktails
Animator Visional Pop Signs Major Content Partnership With Bible bb
By Gary Symons TLL Editor in Chief Entertainment studio Visional Pop has just announced a major content partnership with Bible bb’s creator Ross Misher. Bible bb's is a faith-based content company founded by Misher, who is also the founder and CEO of Brand Central Group, one of the world's top 10 licensing agencies. His new venture Bible bb is dedicated to refreshing … [Read more...] about Animator Visional Pop Signs Major Content Partnership With Bible bb
Sesame Workshop and Google Team Up to Encourage Healthy Digital Habits
TLL Staff Sesame Workshop has partnered with Google to launch resources designed to help young children and their caregivers build healthy digital habits. Funded by Google.org, the philanthropic arm of Google, the new initiative combines expert guidance, research, and familiar Sesame Street characters to make navigating screen time and mindful tech use both approachable and … [Read more...] about Sesame Workshop and Google Team Up to Encourage Healthy Digital Habits
Hit Show Bluey Featured in Punchbowl Greeting Cards
TLL Staff The innovative online invitation and greeting card company Punchbowl has just announced a new collection of designs based on the massive hit show Bluey. Bluey is currently the number one streamed series in the United States, and has a massive global fan base. The brand is now working with Punchbowl, which has developed an innovative online platform to create … [Read more...] about Hit Show Bluey Featured in Punchbowl Greeting Cards
Bulldog Licensing to Represent Preschool Brand BeddyByes
TLL Staff Independent licensing company Bulldog Licensing has been appointed to represent licensing and merchandising for BeddyByes in the UK and Ireland. The agreement was made on behalf of Thunderbird Brands and Thunderbird Distribution, the show’s global consumer products brand manager and media distributor. Created by JAM Media, BeddyByes is a preschool animated series … [Read more...] about Bulldog Licensing to Represent Preschool Brand BeddyByes