By Allison Watkinson TLL Reporter GOSH Charity has partnered with RG Live and Culture Creative to create additional licensed Neverland trails based on JM Barrie’s Peter Pan. Through the renewed partnership, RG Live and Culture Creative will develop and manage a range of immersive indoor and outdoor trails across the UK, Europe and territories around the … [Read more...] about GOSH Charity Brings Neverland to Life with RG Live and Culture Creative
Experiential licensing
Angry Birds Find a New Roost with Sea Life UK
By Allison Watkinson TLL Reporter Rovio and Merlin Entertainments have partnered to deliver Angry Birds-themed experiences at Sea Life locations across the UK. Facilitated by IMG Licensing, the collaboration will offer an interactive walking experience that uses characters from Angry Birds to teach kids and families about the ocean. The themed activations will focus … [Read more...] about Angry Birds Find a New Roost with Sea Life UK
Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
By Allison Watkinson TLL Reporter Toei Animation and the Los Angeles Dodgers are launching a game-day promotion that will bring the One Piece anime to Dodgers stadium. Taking place on July 3, the licensed One Piece Night activation will coincide with the Major League Baseball teams' upcoming game against the Chicago White Sox. The single-day event will feature a variety of … [Read more...] about LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium
TED Partners with Academic Travel Abroad for Branded Travel Program
By Allison Watkinson TLL Reporter The TED non-profit organization has signed a licensing partnership with Academic Travel Abroad for an educational travel initiative. Set to launch in 2026, the TED Travel program will offer a curated portfolio of annual trips that provide access to academic experts, exclusive discussions and cultural experiences. The program will leverage … [Read more...] about TED Partners with Academic Travel Abroad for Branded Travel Program
Amtrak and Crayola Launch Experiential Licensing Partnership
By Allison Watkinson TLL Reporter Amtrak and Crayola have launched a licensing partnership that offers promotional discounts and experiences inspired by train travel and creative exploration. Through the partnership, the brands are running exclusive offers and colorful locomotive designs to encourage families to engage in Amtrak travel and Crayola Experience … [Read more...] about Amtrak and Crayola Launch Experiential Licensing Partnership
Gaylord Hotels Unveils DC Summer with WBDGE
By Allison Watkinson TLL Reporter Gaylord Hotels and WBDGE are introducing an experiential collaboration that will bring licensed DC Superheroes and Villains to select Gaylord locations. Officially launching in May 2025, the DC Summer partnership offers guests more than a dozen themed experiences through participating Gaylord Hotels. These experiences will include … [Read more...] about Gaylord Hotels Unveils DC Summer with WBDGE
Minecraft Experience: Villager Rescue Set to Debut in Canada
By Allison Watkinson TLL Reporter Mojang Studios, Experience MOD and Supply + Demand are bringing Minecraft Experience: Villager Rescue to the Square One Shopping Centre in Mississauga. “Excitement for immersive, in-person experiences in the Mississauga community is strong and growing rapidly,” said Square One Shopping Centre director, Stephen Gascoine. “Building on … [Read more...] about Minecraft Experience: Villager Rescue Set to Debut in Canada
Horrible Histories Comes to Leeds Castle for Easter Holidays
By Allison Watkinson TLL Reporter Rocket Licensing has secured an experiential licensing partnership to bring Horrible Histories to Leeds Castle. Taking place from April 5 to 21, the Horrible Histories Easter Escapades: The Knights’ Quest experiential activation is inspired by the Knights of Leeds Castle and the well-known entertainment franchise. "With its combination of … [Read more...] about Horrible Histories Comes to Leeds Castle for Easter Holidays
TreImage and ByFrog Co. Announce Strategic Partnership
TLL Staff TreImage LLC and ByFrog Co. have formed a strategic alliance to expand their licensing and entertainment business across North America and Latin America. The partnership aims to leverage both companies' strengths in brand licensing, live entertainment, and strategic business development. As part of this collaboration, ByFrog Co. is launching its Location-Based … [Read more...] about TreImage and ByFrog Co. Announce Strategic Partnership