By Gary Symons TLL Editor in Chief Stranger Things indeed! Netflix is taking its intellectual property beyond streaming with the debut of Netflix House, a chain of permanent attractions designed to showcase its most popular original series through immersive, licensed experiences. The move follows rapid growth in the location-based entertainment sector, which has seen dozens … [Read more...] about Netflix Takes a Deep Dive Into Location-Based Entertainment With ‘Netflix House’
Experiential licensing
Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
TLL Staff Licensing International has formed a strategic partnership with the International Association of Amusement Parks and Attractions (IAAPA), the leading global organization for the attractions industry. The alliance aims to deepen connections between licensing and attractions by providing members of both associations with expanded access to educational resources, … [Read more...] about Licensing International and IAAPA Partner to Bridge Licensing and Attractions Industries
Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
By Gary Symons TLL Editor in Chief The experiential entertainment leader Falcon's Creative Group has been tapped to create immersive experiences in New Murabba, a massive redevelopment of the downtown heart of Riyadh in Saudi Arabia. New Murabba has now signed a long-term strategic agreement with Falcon’s "to create visionary concepts and immersive experiences" for The … [Read more...] about Falcon’s Creative Group Tagged to Create Immersive Heart of New Murabba in Saudi Arabia
WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
TLL Staff WildBrain CPLG has announced a major expansion of its location-based entertainment (LBE) division, promoting Evi Sari to the newly created role of Vice President, Global Location-Based Entertainment, and appointing Danielle Tanton as Director, LBE, EMEA, Experiential Strategy & Partnerships. The move reflects the company’s growing focus on experiential licensing … [Read more...] about WildBrain CPLG Expands Global LBE Business with Promotions and New Hire
Jardin d’Acclimatation Hosts Miraculous Summer Experience
By Allison Watkinson TLL Reporter Jardin d’Acclimatation and Miraculous Corp have created an immersive licensed experience that brings Ladybug and Cat Noir to the entertainment destination. The officially licensed experience is bringing a wide range of Miraculous-themed events to the Jardin d’Acclimatation park. Running through August 31, the park is hosting a wide … [Read more...] about Jardin d’Acclimatation Hosts Miraculous Summer Experience
Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues
By Allison Watkinson TLL Reporter Kraft Heinz and Live Nation have signed a multi-year licensing partnership that brings the company's food brands to music venues across the US. “Food is a key part of the fan experience, and we’re excited to welcome Kraft Heinz, one of the most beloved names in food, to our expanding portfolio of food and beverage partners,” said Live … [Read more...] about Kraft Heinz and Live Nation Bring Flavor to Entertainment Venues
Miraculous Celebrates 10th Anniversary with FAO Schwarz
By Allison Watkinson TLL Reporter Miraculous Corp is kicking off a wave of new licensed products for 2025 with a Miraculous brand activation at FAO Schwarz. The in-store activation is designed to transform the store into an immersive branded experience through interactive events, visual displays and exclusive product showcases. Running until Labor Day, the toy store … [Read more...] about Miraculous Celebrates 10th Anniversary with FAO Schwarz
GOSH Charity Brings Neverland to Life with RG Live and Culture Creative
By Allison Watkinson TLL Reporter GOSH Charity has partnered with RG Live and Culture Creative to create additional licensed Neverland trails based on JM Barrie’s Peter Pan. Through the renewed partnership, RG Live and Culture Creative will develop and manage a range of immersive indoor and outdoor trails across the UK, Europe and territories around the … [Read more...] about GOSH Charity Brings Neverland to Life with RG Live and Culture Creative
Angry Birds Find a New Roost with Sea Life UK
By Allison Watkinson TLL Reporter Rovio and Merlin Entertainments have partnered to deliver Angry Birds-themed experiences at Sea Life locations across the UK. Facilitated by IMG Licensing, the collaboration will offer an interactive walking experience that uses characters from Angry Birds to teach kids and families about the ocean. The themed activations will focus … [Read more...] about Angry Birds Find a New Roost with Sea Life UK
Bravado and Selfridges London Host Lil Wayne Pop-Up Shop
By Allison Watkinson TLL Reporter Bravado and Selfridges London have launched a licensed Lil Wayne pop-up shop at the high-end retailer's Oxford Street department store. The limited-edition pop-up features several collections of merchandise inspired by the rapper's newest album, Tha Carter VI from Young Money Records/Republic Records. “We’re thrilled to collaborate with … [Read more...] about Bravado and Selfridges London Host Lil Wayne Pop-Up Shop