By Allison Watkinson TLL Reporter Safilo Group has launched a multi-year partnership with Victoria Beckham's fashion brand to design, manufacture and distribute licensed eyewear. Running for ten years, the global licensing partnership will offer a full range of branded luxury eyewear with designs for both optical and sun use. Victoria Beckham's eponymous fashion brand … [Read more...] about Safilo Group Signs Multi-Year Eyewear Deal with Victoria Beckham
eyewear licensing
Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
By Allison Watkinson TLL Reporter General Mills and Pit Viper recently launched a collaborative partnership for limited-edition sunglasses inspired by Cinnamon Toast Crunch. Debuted on June 3, the co-branded eyewear featured the signature colors and Cinnaswirl patterns of Cinnamon Toast Crunch combined with Pit Viper's style and silhouette. Inspired by fashion trends from … [Read more...] about Cinnamon Toast Crunch and Pit Viper Create Co-Branded Sunglasses
Safilo and Under Armour Renew Eyewear Licensing Partnership
By Allison Watkinson TLL Reporter Safilo Group and Under Armour have signed a renewal for their global eyewear licensing partnership that will extend until 2031. Through the renewed agreement, the two companies will continue to collaborate on licensed eyewear solutions inspired by the Under Armour performance brand. Designed for professional athletes and consumers, … [Read more...] about Safilo and Under Armour Renew Eyewear Licensing Partnership
Pair Eyewear Partners with The Met for Artistic Top Frame Collection
By Allison Watkinson TLL Reporter Pair Eyewear has launched a limited-edition art-inspired top frame collection in partnership with The Metropolitan Museum of Art. Pair Eyewear is a direct-to-consumer eyewear brand that focuses on developing, manufacturing and marketing glasses and accessories with their patented switchable top frame customization feature. Pair was the first … [Read more...] about Pair Eyewear Partners with The Met for Artistic Top Frame Collection
Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin
TLL Staff It's been a productive month for eyewear manufacturers, as EssilorLuxottica and Marcolin reported key licensing renewals. First up, EssilorLuxottica and Dolce&Gabbana announced the early renewal of their successful licensing agreement for the development, production and worldwide distribution of prescription frames and sunglasses under the … [Read more...] about Three New Eyewear Licensing Deals For EssilorLuxottica and Marcolin