By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
Fashion Licensing
Represent Rocks On with Guns N’ Roses Apparel
By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel
Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
Earthbound Announces Partnership with the Griffin Twins
By Allison Watkinson TLL Reporter Earthbound has been selected to represent the NFL athlete twins, Shaquem and Shaquill Griffin, for a fashion-focused licensing program. As the Griffin twins licensing representative, Earthbound will focus on securing partnerships that align with the pro athlete duo's passion for fashion, adaptive apparel and training gear. Shaquem … [Read more...] about Earthbound Announces Partnership with the Griffin Twins
IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Russell Athletic and For Bare Feet Step Into Licensing Partnership
TLL Staff Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market. Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks. The upcoming lineup will … [Read more...] about Russell Athletic and For Bare Feet Step Into Licensing Partnership
J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
By Gary Symons TLL Editor in Chief J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years. This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans … [Read more...] about J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
TLL Staff Global Merchandising Services has been appointed as the exclusive global licensing agent for BlackCraft, a Southern California-based alternative lifestyle brand. GMS is an international music, celebrity, and lifestyle merchandising company. The partnership aims to expand BlackCraft’s retail presence, introduce new product categories, and extend the brand’s global … [Read more...] about Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft