TLL Staff Mini Smiley, the preschool-focused brand from The Smiley Company, is entering the fashion market with its first major collaborations. Mini Smiley is now partnering with the European retailer Sinsay, and launching new apparel lines with Simply Sage at Target outlets in the United States. The debut collection with Sinsay introduces Mini Smiley’s distinctive pastel … [Read more...] about Mini Smiley Debuts Fashion Partnerships with Sinsay and Target
Fashion Licensing
Coors and Wrangler Saddle Up for Western-Themed Apparel Line
By Gary Symons TLL Editor in Chief Two Western icons are riding together for the first time, and they’re bringing denim and beer under one roof. Wrangler and Coors Banquet have teamed up on the Wrangler x Coors Banquet Collection, a co-branded apparel line that toasts their shared legacy of cowboy grit, craftsmanship and wide-open spaces. The line debuts August 21 and … [Read more...] about Coors and Wrangler Saddle Up for Western-Themed Apparel Line
Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
TLL Staff Kenneth Cole Productions, Inc. is returning to the women’s handbag market through a new long-term licensing agreement with Concept One Accessories, the companies announced this week. The partnership will see Concept One manufacture and distribute handbags and small leather goods under Kenneth Cole New York, Gentle Souls by Kenneth Cole and Kenneth Cole Reaction … [Read more...] about Kenneth Cole Partners With Concept One on Relaunch of Women’s Handbags
NFL Trades Cleats for Crocs in New Footwear Collection
TLL Staff Football fans can now cheer on their favorite teams in comfort, thanks to a new, multi-year licensing deal between the National Football League and Crocs. The partnership will debut the first-ever NFL x Crocs Collection, featuring team-themed clogs and Jibbitz charms designed to capture the spirit of game day. The line will roll out in stages, with the first drop … [Read more...] about NFL Trades Cleats for Crocs in New Footwear Collection
Joe Fresh, Life at Home and Crayola Launch Colorful Collection
By Allison Watkinson TLL Reporter Joe Fresh and Loblaw's Life at Home label are partnering with Crayola for an apparel and homewares collection inspired by the brand's retired crayon colors. The limited-edition collection includes over 65 products that feature recently reintroduced Crayola colors like Dandelion Yellow, Blizzard Blue and Magic Mint. From the Joe … [Read more...] about Joe Fresh, Life at Home and Crayola Launch Colorful Collection
Vixen by Micheline Pitt Releases Bride of Frankenstein Collection
By Allison Watkinson TLL Reporter Vixen by Micheline Pitt has partnered with UP&E to debut a licensed capsule collection for the Bride of Frankenstein's 90th anniversary. The new designer collection features high-quality items inspired by the classic Bride of Frankenstein film and character, as well as the original Frankenstein's Monster. "Few characters in … [Read more...] about Vixen by Micheline Pitt Releases Bride of Frankenstein Collection
A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
By Gary Symons TLL Editor in Chief Just when you thought fashion and food couldn’t get any more deliciously weird, you can now wear your doughnuts ... on your feet. The sweet but surreal collaboration sees the partners collaborating on the release of limited-edition Krispy Kreme x Crocs Classic Clogs. The sugary-soled shoes will be available starting August 5 in adult sizes … [Read more...] about A ‘Glazed and Confused’ Footwear Collab From Krispy Kreme and Crocs
Represent Rocks On with Guns N’ Roses Apparel
By Allison Watkinson TLL Reporter Represent has launched a licensing partnership with Guns N’ Roses to release a collaborative capsule collection inspired by the rock band. Designed for Guns N' Roses 2025 European tour, the collection combines motifs from the band's history with Represent's vintage fashion aesthetic. The full range features 7 licensed products … [Read more...] about Represent Rocks On with Guns N’ Roses Apparel
Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
By Gary Symons TLL Editor in Chief UFC heavyweight champion Tom Aspinall is entering the fashion arena with a new opponent: mediocrity in athletic wear. Champion, the sportswear brand known for inventing the hoodie, has unveiled a new partnership with Tom Aspinall that delivers a one-two punch of performance and style. Aspinall is a British MMA star who currently competes … [Read more...] about Tom Aspinall Joins Forces with Champion in Knockout Apparel Partnership
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear