By Gary Symons TLL Editor in Chief Reports out of the UK say high-end perfume brands are fighting a pitched battle against cheap 'dupe' scents. Social media influencers have apparently convinced millions of consumers that 'a rose by any other name would smell as sweet,' and encouraging them to buy cheap counterfeit perfumes. The social media craze is now thought to … [Read more...] about IP Lawyers Raise Concerns Over Epidemic of ‘Dupe’ Perfumes
Fashion Licensing
Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
By Gary Symons TLL Editor in Chief Collars & Co. has announced a partnership with the Arrow McLaren IndyCar Team to launch a new performance dress shirt designed for fans of speed and style alike. The result of the stylish crossover between motorsports and menswear is the “Apex Performance Dress Shirt,” a fusion of fashion and function inspired by the fast-paced world of … [Read more...] about Collars & Co. Releases Some ‘Fast Fashion’ with Arrow McLaren IndyCar Team
Russell Athletic and For Bare Feet Step Into Licensing Partnership
TLL Staff Russell Athletic and For Bare Feet are putting their best foot forward with a new licensing partnership that will bring a premium sock collection to market. Set to launch in Fall 2025, the collection blends Russell Athletic’s deep-rooted sports heritage with For Bare Feet’s expertise in crafting high-quality, performance-driven socks. The upcoming lineup will … [Read more...] about Russell Athletic and For Bare Feet Step Into Licensing Partnership
J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
By Gary Symons TLL Editor in Chief J.Crew is hitting the slopes with a new partnership, joining forces with U.S. Ski & Snowboard as its lifestyle-apparel partner for the next three years. This first-of-its-kind collaboration will merge J.Crew’s deep-rooted connection to après-ski fashion, with U.S. Ski & Snowboard’s mission to support its athletes and inspire fans … [Read more...] about J.Crew and U.S. Ski & Snowboard Announce Landmark Three-Year Partnership
Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
TLL Staff Global Merchandising Services has been appointed as the exclusive global licensing agent for BlackCraft, a Southern California-based alternative lifestyle brand. GMS is an international music, celebrity, and lifestyle merchandising company. The partnership aims to expand BlackCraft’s retail presence, introduce new product categories, and extend the brand’s global … [Read more...] about Global Merchandising Services Named Exclusive Licensing Agent for BlackCraft
Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
NYX Professional Makeup Launches 'A Minecraft Movie' Collection NYX Professional Makeup has introduced a new limited-edition makeup collection inspired by A Minecraft Movie, the first live-action adaptation of the best-selling video game. The beauty brand, known for its collaborations with pop culture franchises, has partnered with Warner Bros. Pictures to bring the pixelated … [Read more...] about Two Major Makeup Collaborations, Based on the Films ‘Wicked and ‘A Minecraft Movie’
Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
TLL Staff Former Disney exec Sanjeet Mehta has been appointed Head of India by the global brand and licensing giant Authentic Brands Group. Mehta brings more than 25 years of experience across retail, sales, business development and marketing. ABG says he has demonstrated a proven track record in overseeing large-scale operations, spearheading startups and working in highly … [Read more...] about Who’s News: Authentic Brands Group Appoints Sanjeet Mehta as EVP, Head of India
Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
By Gary Symons TLL Editor in Chief Authentic Brands Group just granted Outdoor Collective (OC) the manufacturing license for Spyder, a top brand in ski and snow apparel. Founded in 1978, Spyder is globally recognized for its innovation, athlete-driven designs, and performance-driven winter sportswear. The brand is also a leader in sustainability, as it has developed … [Read more...] about Authentic Brands Grants License to Outdoor Collective for Spyder Apparel
Authentic Partners with Sports Casuals for Reebok Golf Expansion
By Allison Watkinson TLL Reporter Authentic has partnered with Sports Casuals International (SCI) to expand the Reebok brand with performance golf apparel. Through the licensing partnership, SCI will design, manufacture and distribute Reebok-branded adult performance golf apparel for men and women. SCI will be Reebok’s apparel partner, while Reebok Design Group … [Read more...] about Authentic Partners with Sports Casuals for Reebok Golf Expansion
Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner
TLL Staff Zenni Optical, the world’s leading online eyewear retailer, has announced a new partnership with Monster Jam, marking its first venture into motorsports. As the Official Eyewear Partner of Monster Jam, Zenni aims to bring affordable and stylish eyewear to fans of the action-packed motorsport, which hosts over 350 live events annually. Monster Jam is renowned … [Read more...] about Zenni Optical Joins Forces with Monster Jam as Official Eyewear Partner