By Gary Symons TLL Editor in Chief The sportswear brand Adidas has completed a dramatic turnaround, boasting double digit growth despite the recent brand meltdown courtesy of former partner Kanye West. Adidas has released preliminary numbers showing revenues reached 6.08 billion euros in Q4, up from 5.97 billion euros the same time last year, an impressive jump of 11 per … [Read more...] about Adidas Back in the Running With Double Digit Revenue Growth
Fashion Licensing
Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
By Gary Symons TLL Editor in Chief Interparfums, Inc. is significantly expanding and extending its relationship with Authentic Brands Group through a series of long-term fragrance licensing agreements. The separately signed deals cover three major brands within Authentic’s portfolio: Nautica, GUESS and David Beckham. Collectively, the deals underscore Interparfums’ growing … [Read more...] about Guess, Nautica and David Beckham Ink Fragrance Deals With Interparfum
Renault Tasks Poetic With Turbocharging Its Global Brand
By Gary Symons TLL Editor in Chief French auto giant Renault has signed a three-year deal with apparel licensee Poetic Brands for apparel and accessories. Under the agreement, Poetic will design, manufacture and distribute adults’ and children’s apparel and accessories for the European market, celebrating Renault as one of the world's top automotive brands. “The … [Read more...] about Renault Tasks Poetic With Turbocharging Its Global Brand
Cath Kidston Expands in North America With Four New Licensing Deals
TLL Staff Cath Kidston, the British lifestyle brand owned by UK retailer Next, is expanding its presence in North America through four new licensing agreements. The latest deals include home, sleepwear, fabric, and stationery categories, and were facilitated by Beanstalk, the brand’s exclusive licensing agency for The Americas, Australia/New Zealand, and South Africa. The … [Read more...] about Cath Kidston Expands in North America With Four New Licensing Deals
Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
By Gary Symons TLL Editor in Chief Authentic Brands Group has just completed another massive acquisition, buying out a majority stake in the intellectual property of fashion brand Guess and taking the company private. Under the agreement, Authentic now owns 51 percent of substantially all Guess intellectual property. Existing Guess shareholders Maurice Marciano, Paul … [Read more...] about Mergers and Acquisitions: Authentic Brands Buys Majority Share of Guess
Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
By Gary Symons TLL Editor in Chief It's often said that people never look better than when they smile ... but some good makeup doesn't hurt either! Fortunately, Revolution Beauty has both bases covered, thanks to a new partnership with the innovative lifestyle brand SW Smiley, a division of The Smiley Company. Revolution Beauty is a British-based cosmetics company … [Read more...] about Revolution Releases Makeup Collection That Will Put a Smiley on Your Face
Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
By Gary Symons TLL Editor in Chief Gap Inc. has appointed Pam Kaufman as Executive Vice President and Chief Entertainment Officer, leading a new initiative it calls 'Fashiontainment'. In this newly created role, Kaufman will report to Gap Inc. President and Chief Executive Officer, Richard Dickson, starting February 2. Gap says the role is designed to build and scale Gap … [Read more...] about Who’s News: Pam Kaufman to Lead ‘Fashiontainment’ Platform for Gap Inc.
Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
TLL Staff Sephora Collection has partnered with the Tabasco brand on a limited-edition beauty collaboration that brings the hot sauce maker into the cosmetics category for the first time. The deal was facilitated by IMG Licensing. The collaboration centers on Sephora Collection’s Outrageous Plump Volume Effect Lip Gloss, formulated with chili pepper extract and hyaluronic … [Read more...] about Sephora and Tabasco Launch Spicy, Limited-Edition Lip Gloss Line
Concept One Creates Licensed Accessories with Weatherproof Vintage
By Allison Watkinson TLL Reporter Concept One Accessories has signed a partnership with Weatherproof Vintage to manufacture and distribute licensed accessories and leather goods. Through the agreement, Concept One Accessories will develop a selection of items for both the Weatherproof and Weatherproof Vintage brands. This will include a range of premium small … [Read more...] about Concept One Creates Licensed Accessories with Weatherproof Vintage
Fira X Wear Unveils New Collection Inspired by My Hero Academia
TLL Staff The agency Born to License has announced the launch of Fira X Wear’s latest licensed apparel release, the My Hero Academia: Deku Collection. The launch marks the newest phase of Fira's ongoing partnership with the popular anime brand. The collection arrives as the anime series' final season draws global audiences on Crunchyroll. The new drop follows the earlier … [Read more...] about Fira X Wear Unveils New Collection Inspired by My Hero Academia