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Food and Beverage

HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab

June 5, 2025

By Allison Watkinson TLL Reporter Morinaga America and Menchie's are launching a limited-edition HI-CHEW frozen yogurt flavor as part of their long-standing licensing partnership. Inspired by the Blue Hawaii candy from HI-CHEW's Fantasy Mix, the licensed frozen yogurt features a blend of sweet citrus and juicy pineapple fruit flavors. The new offering is created with … [Read more...] about HI-CHEW and Menchie’s Launch New Frozen Yogurt Collab

Seagram’s Escapes Gets Ready to Rumble with WWE

May 30, 2025

By Allison Watkinson TLL Reporter TKO Group Holdings and Seagram's Escapes have launched a multi-year licensing partnership for a Seagram's Escapes Spiked beverage collection inspired by the WWE. The co-branded collection includes three revamped offerings from the beverage company's existing line-up of Spiked drink flavors. Based on well-known wrestling phrases from … [Read more...] about Seagram’s Escapes Gets Ready to Rumble with WWE

Beanstalk Appointed to Bring Cinnabon to the UK

May 13, 2025

By Allison Watkinson TLL Reporter Beanstalk has partnered with Cinnabon to expand the baked goods brand into new food categories within the UK. Founded in 1985, Cinnabon is a bakery company that serves fresh cinnamon rolls, baked goods and specialty drinks. Owned by GoTo Foods, the brand is currently available across more than 2,000 Cinnabon locations and retail stores … [Read more...] about Beanstalk Appointed to Bring Cinnabon to the UK

Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream

May 8, 2025

By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream

Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

April 30, 2025

By Allison Watkinson TLL Reporter Kraft Mac & Cheese has launched a licensing collaboration with Ring Concierge for a Forever Macaroni Mother's Day necklace. Inspired by macaroni children’s crafts, the co-branded Forever Macaroni necklace features a single 14k gold noodle strung on a delicate 16-inch chain. “For nearly a century, Kraft Mac & Cheese has given … [Read more...] about Ring Concierge and Kraft Mac & Cheese Sparkle with Mother’s Day Partnership

Dove and Chamberlain Coffee Sprout Plant Milk Partnership

April 28, 2025

By Allison Watkinson TLL Reporter Dove has launched a licensing collaboration with Chamberlain Coffee to promote its new Dove Plant Milk Cleansing collection. The Dove Plant Milk Cleansing collection features a proprietary blend of vegan and cruelty-free ingredients that are made without sulfates and parabens. Available in four distinct fragrances, the product line-up … [Read more...] about Dove and Chamberlain Coffee Sprout Plant Milk Partnership

Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor

April 21, 2025

By Allison Watkinson TLL Reporter PepsiCo and Little Caesars have partnered to bring an exclusive Mountain Dew Mango Rush beverage to the pizza chain's restaurant locations. Designed to pair with Little Caesars pizza, the new licensed beverage pairs a strong mango taste with the Mountain Dew brand's distinct citrus flavor. Available for a limited time, Mountain Dew Mango … [Read more...] about Little Caesars and PepsiCo Announce Exclusive Mountain Dew Flavor

Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake

April 14, 2025

By Allison Watkinson TLL Reporter Rich Products and Hometown Foods are expanding their lineup of Funfetti dessert solutions with a pre-made cake layer for in-store bakeries. Fully baked with Funfetti's birthday cake flavor and candy bits, the licensed cake layer is designed to help bakeries deliver custom creations with ease. This new offering expands Rich's existing … [Read more...] about Rich Products and Hometown Foods Sweeten Deal with Funfetti Cake

McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch

March 31, 2025

By Allison Watkinson TLL Reporter McIlhenny Co. and T. Marzetti have teamed up for a collaborative Marzetti ranch dressing that is seasoned with Tabasco Brand hot sauce. The licensing agreement with T. Marzetti was facilitated by IMG Licensing on behalf of the McIlhenny Company's Tabasco Brand. The collaborative partnership is designed to bring the flavor of Tabasco's … [Read more...] about McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch

REDCON1 and Hostess Launch Licensed Protein Partnership

March 10, 2025

By Allison Watkinson TLL Reporter Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess' portfolio of sweet flavors to licensed protein beverages. The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands. The company's portfolio includes well-known snack cake … [Read more...] about REDCON1 and Hostess Launch Licensed Protein Partnership

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