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Food and Beverage trends

Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

June 9, 2025

By Allison Watkinson TLL Reporter Papa Johns and Shaquille O’Neal are relaunching the licensed Shaq-a-Roni pizza as a full-time menu item at the company's restaurants. Originally launched as a limited-time offering in 2020, the Shaq-a-Roni pizza is an XL pizza made with Papa Johns fresh, original dough that is topped with over half a pound of cheese and extra … [Read more...] about Papa Johns and Shaquille O’Neal Bring Back Shaq-a-Roni Pizza

Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods

June 5, 2025

By Allison Watkinson TLL Reporter Home Chef is launching new licensed meal options in partnership with Grillo's Pickles and Tucson Foods as part of its updated summer line-up. Available until September 1, Grillo's Pickles and Home Chef have debuted a limited-edition ready-to-bake Pickle Pizza meal. The new Pickle Pizza features toppings like mozzarella cheese, pulled pork, … [Read more...] about Home Chef Cooks Licensed Meals with Grillo’s Pickles and Tucson Foods

Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

May 29, 2025

By Allison Watkinson TLL Reporter Burt's Bees and Mike's Hot Honey have teamed up to to launch a limited-edition lip balm that features the condiment brand's distinct flavor. Launched on May 29, the exclusive product is designed to bring the sweet and spicy flavor of Mike's Hot Honey to Burt's Bees moisturizing beeswax lip balm. "I'm a long-time fan of Burt's Bees … [Read more...] about Burt’s Bees and Mike’s Hot Honey Debut Sweet and Spicy Lip Balm

Bulldog Named Pinch of Nom’s Licensing Agent

May 27, 2025

By Allison Watkinson TLL Reporter The Bulldog Licensing agency has been appointed to manage Pinch of Nom's licensing program in the UK and Ireland. Pinch of Nom (PON) is a healthy eating blog and recipe brand that was launched in 2016 by Kate and Kay Allinson. The UK-based culinary brand focuses on providing its readers with healthy recipes, advice and support … [Read more...] about Bulldog Named Pinch of Nom’s Licensing Agent

Jones Soda and Crayola Launch Co-Branded Craft Beverages

May 14, 2025

By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages

Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

March 11, 2025

By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics

Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

February 19, 2025

By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds

Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration

August 7, 2024

By Allison Watkinson TLL Reporter Velveeta has partnered with Bounce Sporting Club for a limited-edition WheelVeeta dining experience based on the viral food trend, Pasta alla Ruota. Available exclusively at Bounce Sporting Club restaurants, the licensed WheelVeeta menu item features steaming hot Velveeta Shells pasta served inside a massive tableside Velveeta cheese wheel. The … [Read more...] about Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration

Special Report: Food & Beverage Trends 2024

July 16, 2024

The Future is ‘Swicy’, and Perhaps Healthier As Well By Gary Symons TLL Editor in Chief Of all the categories in which licensing plays a role, none are as critical to human well being as the food and beverage market. Food and beverage sales represent one of the largest sources of revenues for any industry sector, topping out at $9 trillion (Statista Research), to more … [Read more...] about Special Report: Food & Beverage Trends 2024

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