By Allison Watkinson TLL Reporter Jones Soda has signed an agreement with Crayola to create a co-branded soda collection inspired by the brand's limited-edition retired crayon pack. Offered in custom packaging that looks like a Crayola crayon box, the licensed 12-pack features six different flavors of Jones' vibrantly colored craft sodas. Each flavor included in the … [Read more...] about Jones Soda and Crayola Launch Co-Branded Craft Beverages
Food and Beverage trends
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
By Allison Watkinson TLL Reporter Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics. "I've always been about innovation, and functional beverages are the next frontier," said Snoop Dogg. "People want drinks that do more than just taste good—they want benefits, and they want … [Read more...] about Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
By Allison Watkinson TLL Reporter Mike’s Hot Honey and Blue Diamond have launched a collaborative partnership for licensed Hot Honey Almonds. Brokered by Brandgenuity, the partnership offers a new snack option that blends the distinct flavors of Mike’s Hot Honey with Blue Diamond's high-quality roasted almonds. “Like Blue Diamond, Mike’s Hot Honey shares a love and … [Read more...] about Mike’s Hot Honey and Blue Diamond Launch Spicy Almonds
Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
By Allison Watkinson TLL Reporter Velveeta has partnered with Bounce Sporting Club for a limited-edition WheelVeeta dining experience based on the viral food trend, Pasta alla Ruota. Available exclusively at Bounce Sporting Club restaurants, the licensed WheelVeeta menu item features steaming hot Velveeta Shells pasta served inside a massive tableside Velveeta cheese wheel. The … [Read more...] about Velveeta Teams Up with Bounce Sporting Club for Decadent Dining Collaboration
Special Report: Food & Beverage Trends 2024
The Future is ‘Swicy’, and Perhaps Healthier As Well By Gary Symons TLL Editor in Chief Of all the categories in which licensing plays a role, none are as critical to human well being as the food and beverage market. Food and beverage sales represent one of the largest sources of revenues for any industry sector, topping out at $9 trillion (Statista Research), to more … [Read more...] about Special Report: Food & Beverage Trends 2024