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Ground Up

Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers

November 11, 2025

By Allison Watkinson TLL Reporter Ground Up and Sanrio are expanding their footwear licensing partnership with new Hello Kitty and Friends sneakers sold exclusively at Kids Foot Locker. The licensed sneaker design features art of well-known characters from the Sanrio franchise including Kuromi, My Melody, Cinnamoroll, Pompompurin and Hello Kitty herself. Alongside the Hello … [Read more...] about Ground Up and Sanrio Debut Delightful Hello Kitty Sneakers

Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker

March 14, 2023

By Allison Watkinson TLL Reporter Ground Up International is releasing a Bluey footwear collection in partnership with Kids Foot Locker and BBC Studios Kids & Family. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is a 2D-animated series that was created and written by Joe Brumm and produced by Ludo Studio in association with Screen … [Read more...] about Bluey and Ground Up Release Children’s Shoes For Kids Foot Locker

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