TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week
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Inside Beanstalk: The Pioneer in Corporate Brand Licensing
By Gary Symons TLL Editor in Chief When the global licensing agency Beanstalk was founded in 1992, not many major corporations were all that interested in the idea of comprehensive brand licensing. Today, however, corporate brands are everywhere, and that’s largely due to the work Beanstalk and a few other companies have done over the past 30 years. Allison Ames has … [Read more...] about Inside Beanstalk: The Pioneer in Corporate Brand Licensing