By Allison Watkinson TLL Reporter Hasbro and American Dream will hold the grand opening in New Jersey of a new concept in fun, called THE GAMEROOM, set for June 26. THE GAMEROOM is a 41,500 square foot entertainment centre that is fully dedicated to the toy and game culture embodied by Hasbro. It features arcade games, attractions, retail outlets and full-service … [Read more...] about Hasbro Brings the Fun To American Dream With The GameRoom
Hasbro licensing
Hasbro and Kingsmen Xperience Team Up for Planet Playskool
By Allison Watkinson TLL Reporter Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza. Based on well-known brands from Hasbro's extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for … [Read more...] about Hasbro and Kingsmen Xperience Team Up for Planet Playskool
Casey Collins to Head Global Licensed Consumer Products at Hasbro
By Gary Symons TLL Editor in Chief Toyco giant Hasbro has promoted Casey Collins to head its sprawling licensed consumer products program worldwide. Collins was named as the new President of Global Licensed Consumer Products and Partnership/Alliances. Hasbro says that in this new position Collins will be focused on managing Hasbro’s key, high-level strategic partnerships, … [Read more...] about Casey Collins to Head Global Licensed Consumer Products at Hasbro
Peppa Pig Covers Katy Perry Hit Song ‘Roar’
By Gary Symons TLL Editor in Chief Toy and play giant Hasbro has just released a new cover of Katy Perry's monster hit "Roar" by the Queen of Preschool herself, Peppa Pig. In return, Katy Perry has released a cover of Peppa Pig's big hit, "Oink." (Okay, we just made that up, but wouldn't that be great?) Peppa Pig's music video and the song track are now available to … [Read more...] about Peppa Pig Covers Katy Perry Hit Song ‘Roar’
LEGO Unleashes Fan-Designed Dungeons & Dragons Set
By Gary Symons TLL Editor in Chief The LEGO Group has unveiled a new set based on Dungeons & Dragons and designed by a super fan. The set came about through the company's LEGO Ideas program, which challenges its fans to design a set that is then custom made by the LEGO team. The project was conceived to mark the 50th anniversary of the legendary role-playing game that … [Read more...] about LEGO Unleashes Fan-Designed Dungeons & Dragons Set
LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
By Allison Watkinson TLL Reporter LEGO and Hasbro are working closely on new licensing initiatives around the popular children's brand Peppa Pig. The collaboration has resulted in new LEGO and DUPLO sets for Peppa Pig, and there will be new location-based entertainment options at LEGOLAND and Merlin Entertainment locations. The LEGO Group has now unveiled its new LEGO and … [Read more...] about LEGO and Hasbro Launch Major Partnership For Peppa Pig Brand
Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
By Allison Watkinson TLL Reporter FanRoll has signed a long-term licensing agreement with Hasbro that will begin with an extensive consumer products program for its Dungeons & Dragons brand. Under license by Hasbro and its Wizards of the Coast division, the Fanroll x Dungeons & Dragons collection will feature a wide range of items and styles for tabletop gaming … [Read more...] about Fanroll Signs Major Agreement With Hasbro for Dungeons & Dragons Accessories
Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
By Allison Watkinson TLL Reporter To celebrate Peppa Pig's 20th anniversary, Hasbro, Merlin Entertainments and LEGO Group are launching new Peppa Pig LEGO Duplo sets and experiential attractions. The three companies intend to introduce new ways for preschoolers to engage with the Peppa Pig brand through co-branded products, location-based experiences and more. The … [Read more...] about Peppa Pig Licensing Expands to LEGO Sets, Theme Park Attractions
Furby Fashion Only in Canada, You Say? Pity.
By Gary Symons TLL Editor in Chief The Canadian fan fashion house Cakeworthy and Hasbro have released a new collection inspired by the 1990s toy sensation Furby. If you're of a certain age and had kids in the 1990s, you may recall the phenomenal Furby craze that swept North America. Furby was an early companion toy for kids that spoke, danced around, and generally interacted … [Read more...] about Furby Fashion Only in Canada, You Say? Pity.
Peppa Pig To Air In Theaters For 20th Anniversary
TLL Staff Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa's Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States. The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro's core brands. Peppa Pig is a British pre-school animated … [Read more...] about Peppa Pig To Air In Theaters For 20th Anniversary