By Allison Watkinson TLL Reporter Frito-Lay Variety Packs has partnered with Hasbro for a promotional licensing campaign across TV and gaming experiences. The Hasbro x Frito-Lay Variety Packs’ campaign will include four advertising spots across TV, digital and social media platforms, as well as an interactive game that gives players a chance to win themed daily prizes. … [Read more...] about Hasbro and Frito-Lay Bring the Flavor with Interactive Promotional Campaign
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Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
By Allison Watkinson TLL Reporter Reebok and Hasbro are launching a licensed children's footwear collection inspired by the My Little Pony entertainment brand. Created as a toy line in 1983, Hasbro's My Little Pony brand has expanded into a multi-platform entertainment franchise that includes a wide array of animated content, games, toys, licensed consumer products, … [Read more...] about Reebok Producing ‘Horseshoes’ With My Little Pony Footwear Collection
The Story Behind Hasbro’s Holiday Sale of Entertainment One
By Gary Symons TLL Editor in Chief While the rest of us were chowing down on leftover turkey and napping on the in-law's couch in a tryptophan-induced coma, Hasbro and Lionsgate were busy inking a deal for the sale of Entertainment One. Hasbro announced on December 27 it had completed the sale to Lionsgate for $375 million in cash, with Liongate also assuming all current … [Read more...] about The Story Behind Hasbro’s Holiday Sale of Entertainment One
Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
By Allison Watkinson TLL Reporter Hasbro and Merlin Entertainments have released details on the officially licensed Peppa Pig theme park under construction in North Texas. Located in North Richland Hills, the upcoming theme park will include an assortment of rides, play areas and attractions based on licensed characters from Hasbro's Peppa Pig franchise. Scheduled to open in … [Read more...] about Hasbro Reveals Details for Second U.S. Peppa Pig Theme Park
Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
By Allison Watkinson TLL Reporter Hasbro and Amazon are holding a free experiential holiday pop-up event in NYC featuring Hasbro-owned brands and character IPs. The three-day event will host a variety of activities including a Hasbro product showcase, a Santa Claus letter writing station, a giveaway prize wheel, complimentary snacks and photo ops with Santa Claus and Hasbro … [Read more...] about Hasbro Announces Free Pop-Up Event Based On Its Dedicated Toyland Amazon Store
Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
By Allison Watkinson TLL Reporter Hasbro and Rocafella Leisure have opened a licensed NERF Action Xperience (NAX) center in Manchester’s Trafford Palazzo.The new NAX venue is managed by the Rocafella Leisure entertainment agency under license from Hasbro, Inc.The Rocafella Leisure Group offers location-based brand management services to global IP owners such as commercial … [Read more...] about Experiential Licensing: Hasbro Launches First NAX Entertainment Center in Europe
Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering
By Allison Watkinson TLL Reporter The Teddy Fresh fashion brand has announced a new licensing collaboration with the fantasy gaming franchise Magic: The Gathering.Magic The Gathering is a long-standing fantasy entertainment franchise that provides multi-media content through tabletop trading card games, licensed consumer goods, digital games, novels, comic books, and more.The … [Read more...] about Teddy Fresh Unveils Exclusive Collaboration with Magic The Gathering
Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
By Allison WatkinsonTLL ReporterHasbro has partnered with the Sugarfina candy brand on a new limited-edition version of its Candy Land board game.Sugarfina USA is a high-quality candy brand that specializes in gummies, chocolate and hard candy for the adult demographic. It is known for its luxury cocktail-inspired confectionary products and imaginative packaging.The company … [Read more...] about Sugarfina and Hasbro Launch Super Sweet Candy Land Collaboration
Peppa Pig Theme Park Under Construction in Germany
By Allison WatkinsonTLL ReporterHasbro and Merlin Entertainments have released new information on the construction of Peppa Pig Park Günzburg.“Merlin has been a trusted partner for the last six years and we are thrilled to continue our journey with them to bring more Peppa experiences to fans globally, including this exciting addition of a new Peppa Pig Park in Gunzburg, … [Read more...] about Peppa Pig Theme Park Under Construction in Germany
Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line
By Allison Watkinson TLL Reporter Hasbro has just renewed its long-standing partnership with TOMY Company, T-Licensing Inc and ADK Emotions NY to launch BEYBLADE X, the next generation of BEYBLADE products. Following a July debut in Japan, these much-anticipated Generation 4 Beyblade products will see a global launch in Fall 2024, coinciding with the brand's 25th … [Read more...] about Hasbro Renews TOMY Partnership to Launch Next-Gen BEYBLADE Line