By Allison Watkinson TLL Reporter Kung Fu Tea and UP&E have announced a licensing partnership for the upcoming release of the How to Train Your Dragon live-action movie. For the partnership, Kung Fu Tea will be uniting dragon imagery from both brands' with exclusive beverage flavors, custom packaging, limited-edition collectibles and more. The beverages featured … [Read more...] about Kung Fu Tea Soars with How to Train Your Dragon
How to Train Your Dragon
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership