TLL Staff Chips Ahoy Enters the Upside Down for the Netflix Release of Stranger Things 5Chips Ahoy is plunging into the spooky world of Stranger Things 5 with a themed promotion timed for the show's premiere. The Oreo-owned cookie brand is debuting limited-edition packaging and in-store displays featuring eerie designs inspired by the Netflix series. The campaign aims to tap … [Read more...] about Licensing Briefs: 20 Top Licensing Deals This Week
How to Train Your Dragon
Kung Fu Tea Soars with How to Train Your Dragon
By Allison Watkinson TLL Reporter Kung Fu Tea and UP&E have announced a licensing partnership for the upcoming release of the How to Train Your Dragon live-action movie. For the partnership, Kung Fu Tea will be uniting dragon imagery from both brands' with exclusive beverage flavors, custom packaging, limited-edition collectibles and more. The beverages featured … [Read more...] about Kung Fu Tea Soars with How to Train Your Dragon
Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership
By Allison Watkinson TLL Reporter Spin Master and Universal Products & Experiences (UP&E) are renewing and expanding upon their long-standing toy partnership for How to Train Your Dragon. The updated agreement builds on the existing relationship between the two companies with global rights to the toy license for the franchise's upcoming live-action film. "We have … [Read more...] about Spin Master and UP&E Expand How To Train Your Dragon Toy Partnership