By Allison Watkinson TLL Reporter IMG Licensing has signed a multi-year extension with Ubisoft that expands its existing role as the company’s exclusive global licensing representative. Under the renewed agreement, the agency will continue to build Ubisoft's licensing program across its portfolio of well-known gaming IP such as Assassin’s Creed, Rainbow Six Siege, Far Cry, … [Read more...] about Ubisoft Renews Representation Agreement with IMG Licensing
IMG Licensing
Le Mans Launches a New Era of Stylish Headwear
By Allison Watkinson TLL Reporter New Era has partnered with the ACO to create a collection of licensed headwear inspired by 24 Hours of Le Mans. Brokered by IMG Licensing, the collaboration will bring the endurance racing aesthetic of the French motorsports brand to New Era's selection of high-performance headwear. The debut collection features a variety of New … [Read more...] about Le Mans Launches a New Era of Stylish Headwear
MoMA Appoints IMG to Expand Global Licensing Program
By Allison Watkinson TLL Reporter IMG Licensing has secured a multi-year agreement to serve as the exclusive global representative for the Museum of Modern Art (MoMA). Through the collaborative partnership, IMG Licensing will work alongside the MoMA Design Store to further grow its licensing program around the world. "Through the excellence of its collections and … [Read more...] about MoMA Appoints IMG to Expand Global Licensing Program
McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
By Allison Watkinson TLL Reporter McIlhenny Co. and T. Marzetti have teamed up for a collaborative Marzetti ranch dressing that is seasoned with Tabasco Brand hot sauce. The licensing agreement with T. Marzetti was facilitated by IMG Licensing on behalf of the McIlhenny Company's Tabasco Brand. The collaborative partnership is designed to bring the flavor of Tabasco's … [Read more...] about McIlhenny and Marzetti Bring the Heat with Spicy Tabasco Ranch
Goodyear and Red Toolbox Launch Pretend Play Toy Collection
By Allison Watkinson TLL Reporter Red Toolbox is launching a licensed pretend play toy collection in partnership with the Goodyear automotive company. The Goodyear Pretend Play Line offers a variety of realistic toys that were designed to allow kids to explore automotive repair and car mechanics through imaginative play. “Our mission at Red Toolbox has always been … [Read more...] about Goodyear and Red Toolbox Launch Pretend Play Toy Collection
Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
TLL Staff The Jackie Robinson Estate has named IMG as its global licensing agency in a multi-year partnership aimed at broadening the legendary baseball player’s legacy. The collaboration will focus on creating innovative products, brand collaborations, and experiences that honor Jackie Robinson's enduring contributions to baseball and civil rights. Robinson shattered … [Read more...] about Jackie Robinson Estate Partners with IMG to Expand Player’s Legacy
IMG and Le Mans Extend Global Licensing Agreement
By Allison Watkinson TLL Reporter Automobile Club de l'Ouest has renewed its licensing representation partnership with IMG for the 24 Hours of Le Mans endurance racing competition. Running through 2029, the renewed multi-year agreement continues IMG's role as the exclusive global licensing representative for the Le Mans motorsports racing brand. Since the agency first took on … [Read more...] about IMG and Le Mans Extend Global Licensing Agreement
Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Le Mans Revs Up Its Fashion With Anti Social Social Club Top racing brand Le Mans is adding some horsepower to its licensing, collaborating on a new fashion collection with Anti Social Social Club. ASSC is dropping its first co-branded collection with Le Mans, coinciding with the annual running of the legendary endurance automotive race in France. In a deal brokered by … [Read more...] about Licensing Roundup: LeMans Fast Fashion, The Ultimate Drinking Game and More
Must Read: McDonald’s Picks IMG To Grow Global Licensing
By Gary Symons TLL Editor in Chief The world's top restaurant chain, McDonald's, just assigned top licensing agency IMG to grow its global brand. IMG has announced a new, multi-year agreement, making it McDonald's exclusive licensing agency. IMG says it will be working closely with the McDonald's team to develop a wide range of licensed products and experiences … [Read more...] about Must Read: McDonald’s Picks IMG To Grow Global Licensing
Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign
By Gary Symons TLL Editor in Chief The world-famous Harlem Globetrotters hope to score a slam dunk in licensing, having signed IMG as its exclusive agency. The Globetrotters combine comedy and extreme athleticism in a style of play that has never been matched. The team, which will celebrate its 100th anniversary in 2026, originated a dazzling style of play that heavily … [Read more...] about Harlem Globetrotters Pass the Ball To IMG For Centennial Licensing Campaign