By Allison Watkinson TLL Reporter Disguise has signed a global, multi-year agreement with SEGA of America to gain the sole licensing rights for Sonic the Hedgehog costumes. A subsidiary of JAKKS Pacific, Disguise is a licensed costume design company that offers an extensive portfolio of products through its growing network of global distribution partners. This new … [Read more...] about Disguise Secures Rights to Sonic the Hedgehog in Multi-Year Deal with SEGA of America
JAKKS Pacific
Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
By Allison Watkinson TLL Reporter Fred Rogers Productions and JAKKS Pacific have entered a retail licensing partnership with Macy’s Toys R’ Us for the Daniel Tiger’s Neighborhood preschool property.The partnership will include eight Daniel Tiger’s Neighborhood toys by master toy licensee Jakks Pacific rolling out to over 200 Macy’s Toys R’ Us locations across the U.S. beginning … [Read more...] about Daniel Tiger Products Arrive at Macy’s Toys R’ Us for Holiday Season
Show Me the Money: Toycos Report Depressed Sales FY2018
With a few exceptions, every major publicly-traded toyco reported a drop in sales of licensed toys/games. TLL breaks down how the year went for Mattel, Hasbro, Jakks Pacific, Lego, and Funko. The bankruptcy and subsequent liquidation of Toys"R"Us (TRU) stores (which immediately impacted the U.S., U.K., and Australia in 2017) remained a drag on 2018 performance thanks to store … [Read more...] about Show Me the Money: Toycos Report Depressed Sales FY2018
Who’s News—February 2019
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Contact the Editor at karina@plainlanguagemedia.com to announce the news in our next issue of Who's News. 2/18/2019 Activision Blizzard names Steve Young President Consumer Products as Tim Kilpin retires from the post. Cloudco Entertainment (form. … [Read more...] about Who’s News—February 2019
Who’s News—4/9/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. DC Entertainment and Warner Bros. Consumer Products President Diane Nelson is taking a leave of absence in the beginning of April and will be returning at … [Read more...] about Who’s News—4/9/2018
Who’s News — 1/8/2018
Are you hiring—or being promoted, changing jobs, retiring, launching a new company, or otherwise changing your employment? Email Jen at jen@plainlanguagemedia.com and we'll announce the news in our next issue of Who's News. Wicked Cool Toys hires Herb Mitschele as EVP Global Sales & Operations Warner Bros. appoints Walter Hamada as President of its DC-based film … [Read more...] about Who’s News — 1/8/2018
Toycos Detail Q3 Declines
Toys 'R' Us' bankruptcy is one reason for the hiccup to bottom lines of major toy companies, but they're also reporting soft interest in licensed products. Hasbro's revenue rose by 7% to reach $1.8 billion in Q3 2017. The toyco adjusted its projection for Q4 2017, lowering expectations to 4–7% growth over the same period last year. Despite an increase in gaming and franchise … [Read more...] about Toycos Detail Q3 Declines
Summer or Not, Mattel and Hasbro Still Feeling Frozen
By Marcy Magiera The extent to which the world's largest toy companies are reliant on entertainment/character licenses is crystal clear in a side-by-side Q2 comparison of giants Mattel and Hasbro. (We added Jakks Pacific to the chart for fun and to further illustrate the point). Two years after the property stormed retail, both companies are still feeling the Frozen effect: … [Read more...] about Summer or Not, Mattel and Hasbro Still Feeling Frozen
Disney Opens 15 Week Merchandise Window for Star Wars
By Marcy Magiera When The Licensing Letter spoke to entertainment executives for our Annual Licensing Business Survey back in the spring, several sources predicted that movie-based licensed merchandise this fall would begin to appear in stores earlier than ever, with end-of-year movies loading merchandise into stores as soon as September. The expected leader of that trend: … [Read more...] about Disney Opens 15 Week Merchandise Window for Star Wars