By Allison Watkinson TLL Reporter Jazwares has secured several multi-contract licensing deals with Paramount Global to release toys, costumes and accessories for the company's entertainment brands. A subsidiary of Berkshire Hathaway, Jazwares is a global toy manufacturing and production company that represents a broad portfolio of wholly-owned and licensed brands. Founded in … [Read more...] about Jazwares Signs Wide Ranging Licensing Partnership with Paramount
Jazwares Licensing
Jazwares Signs Sweet Halloween Deal With See’s Candies
TLL Staff Squishmallows are about to get a whole lot sweeter thanks to a partnership between Jazwares and See's Candies. Jazwares, one of the world’s leading toy companies, and the California-based candy company See’s Candies, are releasing a gift set that includes co-branded plush, chocolate boxes and totes inspired by the top-selling plush brand … [Read more...] about Jazwares Signs Sweet Halloween Deal With See’s Candies
Jazwares and Puma Launch Squishmallows Apparel and Footwear
By Allison Watkinson TLL Reporter Jazwares has entered a licensing partnership with the PUMA brand for a Squishmallows-themed apparel and footwear collection. Founded in 1948, PUMA is a global sports lifestyle brand that specializes in designing, developing, distributing and marketing sports-inspired streetwear and performance products. The PUMA Group currently … [Read more...] about Jazwares and Puma Launch Squishmallows Apparel and Footwear
Jazwares and Crunchyroll Partner on Anime Collectibles
By Allison Watkinson TLL Reporter Toymaker Jazwares is teaming up with the anime streamer Crunchyroll to develop a new anime collectibles portfolio. Jazwares is a global toy manufacturing company that creates products based on its portfolio of wholly-owned and licensed brands. Jazwares was acquired by the international holding company, Berkshire Hathaway, in 2022. The … [Read more...] about Jazwares and Crunchyroll Partner on Anime Collectibles
Jazwares Bringing Musical Happy Meals to McDonald’s
By Allison Watkinson TLL Reporter Jazwares has partnered with McDonald’s and UMG to bring the Squishmallows plush brand to Happy Meals around the world. “This Happy Meal campaign brings the worlds of McDonald’s, Squishmallows and music together to elevate the fan experience and evolve our iconic Happy Meal brand in culture," said McDonald’s director, Jennifer DelVecchio. … [Read more...] about Jazwares Bringing Musical Happy Meals to McDonald’s
Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
By Allison Watkinson TLL Reporter Jazwares has entered into a multi-year master toy licensing agreement with Sanrio to create Hello Kitty and Friends toy collections. “Friendship and kindness come in many forms and with the help of Jazwares, we’ll be able to expand those values in so many unique expressions of creativity and play,” said Sanrio COO, Craig Takiguchi. “This … [Read more...] about Jazwares Named Master Toy Partner for Sanrio’s Hello Kitty Franchise
East Side Games to Develop Mobile Game for Squishmallows
By Allison Watkinson TLL Reporter East Side Games Group has partnered with Jazwares to develop a mobile game for the Squishmallows brand. East Side Games Group (ESGG) is a free-to-play mobile game company from Vancouver, Canada, that develops games based on original and licensed IP. ESGG develops and publishes mobile games both in-house and through licensing its … [Read more...] about East Side Games to Develop Mobile Game for Squishmallows
Metaverse Licensing: Squishmallows Enter The Roblox World
By Gary Symons TLL Editor in Chief Jazwares is working with game platform Roblox to bring its wildly popular Squishmallows line into the metaverse. But the bigger news might be the developments behind this newest of metaverse licensing deals. Jazwares president Laura Zebersky says the company has created a new division called Jazwares Game Studio to lead the charge … [Read more...] about Metaverse Licensing: Squishmallows Enter The Roblox World
Who’s News: Vandamme To Head New Jazwares Sales Office in Paris
Jazwares is opening a new office in Paris; a reflection of its strategy for rapid growth in the European market. The company says the sales office will be headed by veteran Vincent Vandamme, who most recently was the Head of Field Sales for LEGO in France. “We have meaningful direct to retail businesses in the UK, Ireland, Germany, Switzerland, Austria and the Benelux region, … [Read more...] about Who’s News: Vandamme To Head New Jazwares Sales Office in Paris
Squishmallows Hits 100 million Sales, Launches Licensing Program
Jazware's Squishmallows plush line has hit an impressive milestone with 100 million units sold, triggering several new licensing partnerships. Jazwares and its Kellytoy subsidiary are now teaming up with several "best-in-class licensees" in a bit to make Squishmallows one of the fastest growing global lifestyle brands for fans, families, and collectors around the world. … [Read more...] about Squishmallows Hits 100 million Sales, Launches Licensing Program