By Allison Watkinson TLL Reporter Jazwares has announced plans to open a new wholly-owned office in Bilbao, Spain as part of the company’s European expansion initiative. Scheduled to open in 2025, the new Jazwares office location will be responsible for servicing the company's retail partners throughout the Iberian market using a direct supply retail operations model. To … [Read more...] about Jazwares Expands in Europe with New Office for Iberia Region
Jazwares
Jazwares Debuts Squishmallows Fashion Collection with H&M
By Allison Watkinson TLL Reporter Jazwares has collaborated with H&M to launch a licensed apparel and accessories collection based on the Squishmallows plush line.The licensed apparel and accessories collection is inspired by the ultra-soft material of Squishmallows plush toys.The co-branded products feature several licensed Squishmallows characters such as Cam the Cat, … [Read more...] about Jazwares Debuts Squishmallows Fashion Collection with H&M
Jazwares Acquires Australian Toy Distribution Company
By Allison Watkinson TLL Reporter Jazwares has acquired the Australian toy distribution company Big Balloon as part of its continued strategy for global expansion."The company’s leadership, combined with the cultural alignment and our mutual passion for brands, made this the natural evolution for both our businesses," said Big Balloon co-founder, Chris Loverso. "As team … [Read more...] about Jazwares Acquires Australian Toy Distribution Company
Jazwares to Host First San Diego Comic-Con Panel
By Allison Watkinson TLL Reporter The rapidly growing toyco Jazwares will host its first-ever San Diego Comic-Con panel when the ultimate pop culture event returns this month. On Saturday, July 22, fans are encouraged to join industry leader and collectible connoisseur Jeremy Padawer as he moderates a candid conversation on all that’s hot from Jazwares in 2023 and … [Read more...] about Jazwares to Host First San Diego Comic-Con Panel
Poetic Brands Signs Squishmallows For First Footwear Partnership
By Allison Watkinson TLL Reporter The licensed apparel company Poetic Brands has secured the first licensee for its newly-created footwear division. The first licensing partnership for Poetic Brands new division is with the Original Squishmallows toy brand. For the licensing collaboration, Poetic Brands is developing a collection of Squishmallow-themed children’s … [Read more...] about Poetic Brands Signs Squishmallows For First Footwear Partnership
North American Toy Revenue Flatlined in 2022
By Gary Symons TLL Editor in Chief A report from NPD Group shows growth in the North American toy sector has stalled, after two record breaking years. “After three record-breaking years for the toy industry, 2022 was a challenging year. U.S. consumers were forced to endure significant economic headwinds stemming from inflation and adverse macroeconomic factors,” said … [Read more...] about North American Toy Revenue Flatlined in 2022
Jazwares President Appointed Chair of Make-A-Wish Foundation
By Allison Watkinson TLL Reporter Jazwares president Laura Zebersky has been elected to chair the Board of Directors for Make-A-Wish Southern Florida. “Laura is a dynamic leader who has made a great impact during an important time in our chapter’s evolution,” said Norman Wedderburn, President and CEO of Make-A-Wish Southern Florida. “With so many key initiatives … [Read more...] about Jazwares President Appointed Chair of Make-A-Wish Foundation
Jazwares Tops Toy Awards, Winning License of the Year
By Allison Watkinson TLL Reporter The highly-anticipated, in-person Toy of the Year (TOTY) Awards & Celebration event has officially named this year's top toys and games. The prestigious awards spotlighted the finalists across 17 different categories of play. The categories include collectibles, grown-up, plush, specialty, the newly created ride-on category, and … [Read more...] about Jazwares Tops Toy Awards, Winning License of the Year
Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Jazwares officially said, "Pikachu! I choose you!" this week, as the innovative toyco unveiled its new Squishmallows x Pokèmon collection at San Diego Comic-Con. The plush collection is a collaboration with The Pokémon Company International, combining the loveable personalities of Squishmallows with the most iconic Pokémon in the franchise. “Joining forces with Pokémon to … [Read more...] about Squishmallows Unveils Pokemon Plush at San Diego Comic-Con
Who’s News: New VP Comms At Jazwares
The global toy and licensing company Jazwares has this week named Sara Rosales, an accomplished communications executive, as Senior Vice President of Communications. In her new role, Rosales' greater focus will be on corporate communications, brand public relations, the company’s philanthropic efforts, collaborating closely with digital marketing on earned media, and the … [Read more...] about Who’s News: New VP Comms At Jazwares