By Gary Symons TLL Editor in Chief In a juicy move shaking up the beverage aisle, The Jel Sert Company has teamed up with smoothie giant Jamba to launch Jamba Singles To Go!, a new line of powdered drink sticks inspired by Jamba’s iconic smoothie flavors. This collaboration marks Jamba’s first foray into the fast-growing stick-pack drink category, delivering the brand’s … [Read more...] about It’s ‘Smoothie Sailing’ for Jamba x Jel Sert Beverage Collaboration
Jel Sert
Jel Sert Names Broad Street As Outbound Licensing Agency
By Gary Symons TLL Editor in Chief Food and beverage licensing specialist Broad Street Licensing Group will represent JeL Sert, one of the world's leading manufacturers of powdered drink mixes, dessert mixes, and freezer bars. The Jel Sert Company this week appointed Broad Street as its outbound licensing agency of record. Through its partnership, Broad Street … [Read more...] about Jel Sert Names Broad Street As Outbound Licensing Agency
Brand Central Stirring Up Success in Food and Beverage Licensing
By Gary Symons TLL Editor in Chief (Photo at Right: Lexi DeForest and Ross Misher smile for the camera at Licensing Expo with Alma from Alma's Way and the Tapatio Guy) Already one of the world’s 10 largest licensing agencies, Brand Central is best known as a leader in food and beverage licensing but has expanded into many new services including: manufacturing, … [Read more...] about Brand Central Stirring Up Success in Food and Beverage Licensing