By Gary Symons TLL Editor in Chief Mars, Incorporated has completed its acquisition of Kellanova in a marriage of two food and beverage giants. The completion of the deal, first announced in August, follows completion of required regulatory and shareholder approvals. Mars, a family-owned leader in snacking, food and pet care, agreed to acquire Kellanova for $83.50 per … [Read more...] about Mars Completes Kellanova Acquisition, Forming Global Food Giant
Kellanova
Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
TLL Staff The Original Donut Shop has announced its latest flavor innovation, a Pop-Tarts Brown Sugar Cinnamon flavored K-Cup pod. The new signature flavor is perfect for those who can't face the day without a good cup of coffee and their favorite Pop-Tart. Now you get all that morning goodness in your cup, bursting with notes of brown sugar sweetness, cinnamon flavor and … [Read more...] about Toast It or Roast It? Original Donut Shop’s Pop-Tart Flavored Coffee
Ortega Teams With Cheez-It for New Flavored Taco Shells
TLL Staff Ortega, a leading brand of Mexican food products, has partnered with Cheez-It to launch a new crossover snack: Ortega Cheez-It Flavored Taco Shells. The shells, which hit shelves nationwide September 28, combine the tangy cheese flavor of Cheez-It crackers with the signature crunch of Ortega’s hard taco shell. Ortega says the collaboration is designed to make taco … [Read more...] about Ortega Teams With Cheez-It for New Flavored Taco Shells
Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts
By Allison Watkinson TLL Reporter Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps. The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand's limited-edition Frosted Blue … [Read more...] about Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts
Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
By Allison Watkinson TLL Reporter Kellanova is continuing its licensing partnership with the Golden West Food Group (GWFG) for a new Pop-Tarts ice cream collection. “We’re incredibly proud of our continued collaboration with Golden West Food Group,” said Kellanova senior director, David Lee. "These new launches are a fun and flavorful celebration of our brands, and … [Read more...] about Kellanova Expands GWFG Partnership with Pop-Tarts Ice-Cream
Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
By Allison Watkinson TLL Reporter Krispy Kreme and Kellanova have launched a partnership for a licensed doughnut collection inspired by the Pop-Tarts brand. Available for a limited time, the Krispy Kreme Crazy Good collection features three doughnut varieties based on Pop-Tarts Frosted Strawberry, Frosted Chocolate Fudge and Frosted Brown Sugar Cinnamon. “Krispy … [Read more...] about Krispy Kreme and Pop-Tarts Debut ‘Crazy Good’ Doughnuts
Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
$35 Billion Acquisition Changes the Global Landscape for Snacks and Confectionery By Gary Symons TLL Editor in Chief Mars and Kellanova have entered a definitive merger agreement that will combine two of the world's largest snack producers. Mars, a family-owned leader in snacking, food and pet care, has agreed to acquire Kellanova for $83.50 per share, for a total … [Read more...] about Must Read: Mars Acquires Kellogg’s Snack Division Kellanova
Crocs Offers the Pringles Snack Shoe You Never Knew You Needed
By Allison Watkinson TLL Reporter Pringles and Crocs are launching a global licensing collaboration that includes limited-edition Pringles-inspired Crocs footwear, Jibbitz charms and a new Pringles flavor. "Pringles' first footwear collaboration delivers on what both of our brands do best, bringing ingenuity to fashion and flavor," said Pringles marketing … [Read more...] about Crocs Offers the Pringles Snack Shoe You Never Knew You Needed